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Heather morrow blackpool world heritage sit bid - pr journey

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Text of Heather morrow blackpool world heritage sit bid - pr journey

  • 1. Blackpools World Heritage Site Bid A PR Journey Lancashire Heritage Attractions Network

2.

    • Blackpool a UNESCO WHS?Come on, thats just silly.Giles Coran, The Times
    • Why stop at Blackpool?How about Hackney Marshes?Milton Keynes?Luton?Megastar website
    • Blackpool or cesspit ......Be honest its a dump!

Blackpools World Heritage Site Bid 2006 Media Coverage 3. Blackpools World Heritage Site Bid 2006 Media Coverage

  • Should Blackpool become a WHS?
    • Yes its a great town 21%
    • No- its too tacky 79%Daily Mail
  • Blackpool may be tacky, but it still deserves to be a heritage site
    • Gerald Ratner would just love Blackpool.As he notoriously branded his jewellery, its crap, but at least its honest crap.News& Star
    • Gerald Ratner would just love Blackpool.As he

4. Blackpools World Heritage Site Bid 2006 Media Coverage - Blogs

  • April 1 sthere already?The year has gone quick again.
  • This is extremely thin.Looks like someone had a whizzo idea while on the pop.
  • You cannot be serious.This surely as to be a joke.

5. 6. Blackpools World Heritage Site Bid 2010 Media Coverage

  • Summary of national press reports:
  • 13 positive
  • 13 neutral
  • 6/7 negative (one story reported twice)

7. Blackpools World Heritage Site Bid 2010 Media Coverage

  • Examples of positive coverage:
  • Blackpool world icon The Sun
  • Blackpool ...eight Wonder of the World!Town set for top gong Daily Star
  • Double page colour picture of Tower Ballroom The Guardian

8. Blackpools World Heritage Site Bid 2010 Media Coverage

  • Positive media coverage:
  • Blackpool Gazette
  • The Guardian
  • Daily Star
  • The Times
  • Reuters
  • Ordnance Survey Magazine
  • Photobook Reviews
  • s

9. Blackpools World Heritage Site Bid 2010 Media Coverage

  • Stephen Moss article
  • The Guardian blog:
  • 36 positive
  • 21 negative
  • 16 excluded
  • 6 neutral/not relevant

10. 11. Blackpools World Heritage Site Bid What made the difference?

  • Blackpool style advocacy events
  • Creating national, regional & local heritage ambassadors
  • Special events which support the WHS ethos
  • Cultivating specific media people/publications

12. Blackpools World Heritage Site Bid What made the difference?

  • Publications
  • Being part of professional organisations
  • Encouraging proper debate
  • Involving local people
  • Major investment in the built heritage
  • Being better prepared
  • Staying on-message

13. 14. 15. 16. Blackpools World Heritage Site Bid What Next?

  • Review & extend steering group
  • Continue to target specific media
  • Develop website
  • Target House of Commons
  • Publish Pleasure Beach book & commission others

17. Blackpools World Heritage Site Bid What Next?

  • Unveil refurbished Floral Hall
  • Capitalise on other major developments
  • Continue to spread the word
  • Continue to involve local people
  • Roll out The Blackpool Curriculum
  • and so the journey continues ..............

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