Heather morrow blackpool world heritage sit bid - pr journey

• 1. Blackpools World Heritage Site Bid A PR Journey Lancashire Heritage Attractions Network

2.

• • Blackpool a UNESCO WHS?Come on, thats just silly.Giles Coran, The Times

• • Why stop at Blackpool?How about Hackney Marshes?Milton Keynes?Luton?Megastar website

• • Blackpool or cesspit ......Be honest its a dump!

Blackpools World Heritage Site Bid 2006 Media Coverage 3. Blackpools World Heritage Site Bid 2006 Media Coverage

• Should Blackpool become a WHS?

• • Yes its a great town 21%

• • No- its too tacky 79%Daily Mail

• Blackpool may be tacky, but it still deserves to be a heritage site

• • Gerald Ratner would just love Blackpool.As he notoriously branded his jewellery, its crap, but at least its honest crap.News& Star

• • Gerald Ratner would just love Blackpool.As he

4. Blackpools World Heritage Site Bid 2006 Media Coverage - Blogs

• April 1 sthere already?The year has gone quick again.

• This is extremely thin.Looks like someone had a whizzo idea while on the pop.

• You cannot be serious.This surely as to be a joke.

5. 6. Blackpools World Heritage Site Bid 2010 Media Coverage

• Summary of national press reports:

• 13 positive

• 13 neutral

• 6/7 negative (one story reported twice)

7. Blackpools World Heritage Site Bid 2010 Media Coverage

• Examples of positive coverage:

• Blackpool world icon The Sun

• Blackpool ...eight Wonder of the World!Town set for top gong Daily Star

• Double page colour picture of Tower Ballroom The Guardian

8. Blackpools World Heritage Site Bid 2010 Media Coverage

• Positive media coverage:

• Blackpool Gazette

• The Guardian

• Daily Star

• The Times

• Reuters

• Ordnance Survey Magazine

• Photobook Reviews

• s

9. Blackpools World Heritage Site Bid 2010 Media Coverage

• Stephen Moss article

• The Guardian blog:

• 36 positive

• 21 negative

• 16 excluded

• 6 neutral/not relevant

10. 11. Blackpools World Heritage Site Bid What made the difference?

• Blackpool style advocacy events

• Creating national, regional & local heritage ambassadors

• Special events which support the WHS ethos

• Cultivating specific media people/publications

12. Blackpools World Heritage Site Bid What made the difference?

• Publications

• Being part of professional organisations

• Encouraging proper debate

• Involving local people

• Major investment in the built heritage

• Being better prepared

• Staying on-message

13. 14. 15. 16. Blackpools World Heritage Site Bid What Next?

• Review & extend steering group

• Continue to target specific media

• Develop website

• Target House of Commons

• Publish Pleasure Beach book & commission others

17. Blackpools World Heritage Site Bid What Next?

• Unveil refurbished Floral Hall

• Capitalise on other major developments

• Continue to spread the word

• Continue to involve local people

• Roll out The Blackpool Curriculum

• and so the journey continues ..............