17
Blackpool’s World Heritage Site Bid A PR Journey Lancashire Heritage Attractions Network

Heather morrow blackpool world heritage sit bid - pr journey

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Heather morrow   blackpool world heritage sit bid - pr journey

Blackpool’s World Heritage Site BidA PR Journey

Lancashire Heritage Attractions Network

Page 2: Heather morrow   blackpool world heritage sit bid - pr journey

– “Blackpool a UNESCO WHS? Come on, that’s just silly.” Giles Coran, The Times

– “Why stop at Blackpool? How about Hackney Marshes? Milton Keynes? Luton?” Megastar website

– “Blackpool or cesspit ......Be honest its a dump!”

Blackpool’s World Heritage Site Bid2006 Media Coverage

Page 3: Heather morrow   blackpool world heritage sit bid - pr journey

 

Blackpool’s World Heritage Site Bid2006 Media Coverage

• Should Blackpool become a WHS?Yes – its a great town – 21%

No - its too tacky – 79% Daily Mail

• Blackpool may be tacky, but it still deserves to be a heritage site “Gerald Ratner would just love Blackpool. As he

notoriously branded his jewellery, it’s crap, but at least its honest crap.” News& Star

“Gerald Ratner would just love Blackpool. As he

Page 4: Heather morrow   blackpool world heritage sit bid - pr journey

Blackpool’s World Heritage Site Bid2006 Media Coverage - Blogs

• “April 1st here already? The year has gone quick again.”

• “This is extremely thin. Looks like someone had a whizzo idea while on the pop.”

• “You cannot be serious. This surely as to be a joke.”

Page 5: Heather morrow   blackpool world heritage sit bid - pr journey
Page 6: Heather morrow   blackpool world heritage sit bid - pr journey

Blackpool’s World Heritage Site Bid2010 Media Coverage

Summary of national press reports:

• 13 positive

• 13 neutral

• 6/7 negative (one story reported twice)

Page 7: Heather morrow   blackpool world heritage sit bid - pr journey

Blackpool’s World Heritage Site Bid2010 Media Coverage

Examples of positive coverage:

• Blackpool ‘world icon’ – The Sun

• ‘Blackpool ...eight Wonder of the World! Town set for top gong’ – Daily Star

• Double page colour picture of Tower Ballroom – The Guardian

Page 8: Heather morrow   blackpool world heritage sit bid - pr journey

Blackpool’s World Heritage Site Bid2010 Media Coverage

Positive media coverage:

• Blackpool Gazette

• The Guardian

• Daily Star

• The Times

• Reuters

• Ordnance Survey Magazine

• Photobook Reviews

s

Page 9: Heather morrow   blackpool world heritage sit bid - pr journey

Blackpool’s World Heritage Site Bid2010 Media Coverage

Stephen Moss article

The Guardian blog:• 36 positive• 21 negative• 16 excluded• 6 neutral/not relevant

Page 10: Heather morrow   blackpool world heritage sit bid - pr journey
Page 11: Heather morrow   blackpool world heritage sit bid - pr journey

Blackpool’s World Heritage Site BidWhat made the difference?

• ‘Blackpool style’ advocacy events

• Creating national, regional & local heritage ambassadors

• Special events which support the WHS ethos

• Cultivating specific media people/publications

Page 12: Heather morrow   blackpool world heritage sit bid - pr journey

Blackpool’s World Heritage Site BidWhat made the difference?

• Publications

• Being part of professional organisations

• Encouraging proper debate

• Involving local people

• Major investment in the built heritage

• Being better prepared

• Staying ‘on-message’

Page 13: Heather morrow   blackpool world heritage sit bid - pr journey
Page 14: Heather morrow   blackpool world heritage sit bid - pr journey
Page 15: Heather morrow   blackpool world heritage sit bid - pr journey
Page 16: Heather morrow   blackpool world heritage sit bid - pr journey

Blackpool’s World Heritage Site BidWhat Next?

• Review & extend steering group

• Continue to target specific media

• Develop website

• Target House of Commons

• Publish Pleasure Beach book & commission others

Page 17: Heather morrow   blackpool world heritage sit bid - pr journey

Blackpool’s World Heritage Site BidWhat Next?

• Unveil refurbished Floral Hall

• Capitalise on other major developments

• Continue to ‘spread the word’

• Continue to involve local people

• Roll out ‘The Blackpool Curriculum’

and so the journey continues ..............