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Blackpool’s World Heritage Site BidA PR Journey
Lancashire Heritage Attractions Network
– “Blackpool a UNESCO WHS? Come on, that’s just silly.” Giles Coran, The Times
– “Why stop at Blackpool? How about Hackney Marshes? Milton Keynes? Luton?” Megastar website
– “Blackpool or cesspit ......Be honest its a dump!”
Blackpool’s World Heritage Site Bid2006 Media Coverage
Blackpool’s World Heritage Site Bid2006 Media Coverage
• Should Blackpool become a WHS?Yes – its a great town – 21%
No - its too tacky – 79% Daily Mail
• Blackpool may be tacky, but it still deserves to be a heritage site “Gerald Ratner would just love Blackpool. As he
notoriously branded his jewellery, it’s crap, but at least its honest crap.” News& Star
“Gerald Ratner would just love Blackpool. As he
Blackpool’s World Heritage Site Bid2006 Media Coverage - Blogs
• “April 1st here already? The year has gone quick again.”
• “This is extremely thin. Looks like someone had a whizzo idea while on the pop.”
• “You cannot be serious. This surely as to be a joke.”
Blackpool’s World Heritage Site Bid2010 Media Coverage
Summary of national press reports:
• 13 positive
• 13 neutral
• 6/7 negative (one story reported twice)
Blackpool’s World Heritage Site Bid2010 Media Coverage
Examples of positive coverage:
• Blackpool ‘world icon’ – The Sun
• ‘Blackpool ...eight Wonder of the World! Town set for top gong’ – Daily Star
• Double page colour picture of Tower Ballroom – The Guardian
Blackpool’s World Heritage Site Bid2010 Media Coverage
Positive media coverage:
• Blackpool Gazette
• The Guardian
• Daily Star
• The Times
• Reuters
• Ordnance Survey Magazine
• Photobook Reviews
s
Blackpool’s World Heritage Site Bid2010 Media Coverage
Stephen Moss article
The Guardian blog:• 36 positive• 21 negative• 16 excluded• 6 neutral/not relevant
Blackpool’s World Heritage Site BidWhat made the difference?
• ‘Blackpool style’ advocacy events
• Creating national, regional & local heritage ambassadors
• Special events which support the WHS ethos
• Cultivating specific media people/publications
Blackpool’s World Heritage Site BidWhat made the difference?
• Publications
• Being part of professional organisations
• Encouraging proper debate
• Involving local people
• Major investment in the built heritage
• Being better prepared
• Staying ‘on-message’
Blackpool’s World Heritage Site BidWhat Next?
• Review & extend steering group
• Continue to target specific media
• Develop website
• Target House of Commons
• Publish Pleasure Beach book & commission others
Blackpool’s World Heritage Site BidWhat Next?
• Unveil refurbished Floral Hall
• Capitalise on other major developments
• Continue to ‘spread the word’
• Continue to involve local people
• Roll out ‘The Blackpool Curriculum’
and so the journey continues ..............