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Help, I need to be more social
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TalentNet Aug 2011 Intuit - Gail Houston and Leslie Mason
Despite popular beliefs
90% of candidates qualified for your role are NOT looking
So how do we get them to apply?
Utilize your company and personal employment brand
More Companies plan to use social
But are you ready?
Common Complaints I don’t have time, I don’t know how
What is Recruitment 3.0• Not everyone is looking• Everyone is a potential candidate or
brand ambassador, even your consumers!
• Employment brand is pivotal to your success in talent acquisition
• The Psychology of People (people like to talk)
• You are not in control of what people are saying
• Building relationships and communities is key
• Recruitment is boring
Recruiter skills of the future – social, PR, sales, communications
The future is now – adopt or be left behind
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Start with the foundation
Applicants are looking for YOU, what will they find
Learn from an expert
Recruiter Guy
FacebookLinkedInYouTubeBloggingTwitter
Tip # 1 – Creating your social sites
Follow the 3 C’s – Create, Connect & Content
Tip # 2 – Social in 10 min a day
Create a Twitter List and Retweet Information11
Tip # 2 – Create Twitter List
Tip # 3 – Social in 10 min a day
Create and / or follow Twitter Paper.li’s12
Tip # 3 – Automate (but don’t overdo)
Tip # 4 – Social in 10 min a day
Tweet or Post news from www.linkedin.com/today13
Tip # 4 – Since you go to LinkedIn daily
Tweet or Post news from www.mashable.com 14
Tip # 5 – Follow Industry Sites
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Remember 80% content, 20% jobs
job
counter Social networksvideo
Tip # 6 – Post Jobs
Tip # 8 Social in 10 min a day
16 Share positions on your Facebook wall
Tip # 7 – Facebook
Tip # 7 – Social in 10 min a day
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Share www.slideshare.net presentations on topics of interest
Tip # 8 – The Unexpected
Tip # 9 – Social in 10 min a day
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Share videos from your company or about topics of interest
Tip # 9 – It’s time for videos
Tip # 10 – Google Plus
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Don’t be late to the game – it is time to explore
Tip #11 – Learn how to use bitlys
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Bundles allow you to share more links with just one click
Tip #11 – Learn how to use bitlys
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Bitlys allow you to track and measure performance
Tip # 12 – a little each day builds a following
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Build your connections
Tweet / Post industry related news
Follow industry experts
80% content 20% jobs
Build your brand
Tip #12 – Do a little each day
If you tweet and no one is following you, will anyone hear?
Tip #13– teach your customers
Once you learn and adopt you can teach your customers 24
Tip #13 – The Student Becomes the Teacher
Follow, Circle, Join, Connect, Friend Us
+Leslie Mason Senior Recruiter@leslie12002
[email protected] Leslie to connect on LIwww.lesliemason.blogspot.comwww.infostripe.com/lesliemason www.linkedin.com/in/lesliemasonwww.facebook.com/leslie.mason3www.slideshare.net/leslie12002 www.youtube.com/leslie12002
+Gail Houston Social Media Program Manager/Senior Recruiter@ghouston - @intuitcareers
[email protected]/intuitcareerswww.slideshare.net/intuitcareerswww.youtube.com/intuitcareerswww.linkedin.com/company/Intuithttp://infostripe.com/gailhouston www.linkedin.com/in/gailhoustonInvite Gail to connect on LI http://infostripe.com/gailhouston
