Hembra presentation

For Weakened Pelvic Floor MusclesHEMBRA™ - a New Approach

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25 Aba Hushi Blvd.,Haifa 34781, IsraelMobile (Rusian): +972-54-931-4130Mobile (Hebrew & English): +972-54-720-3093E-mail: [email protected]

Olga Kolpakov

May 2012

Olga Kolpakov © 1 Proprietary & confidential

The Problem

Pe lv i c F loo r Dys func t ion5 0 y e a r s = 5 0 p r o b l e m s :

• Pelvic floor muscles weakening

• Deterioration of vaginal muscles

• Vaginal dryness & itching

• Urinary incontinence

• Constipation

• Female hormones production decrease

• Decrease in libido


The Problem

Divo rce , l one l i ness & depress ionsU n r e s o l v e d p r o b l e m s :

Woman age

Loneliness


Current Treatments

NO!H o r m o n a l t r e a t m e n t s ?

• No solving pelvic floor muscles weakening

• No cure vaginal muscles deterioration

• No urinary incontinence improvement

• Danger of cancer (in debate)


Example of an existing alternative

L a m i n a t i o n s o f C u r r e n t T h e r a p i e s :

• Do not exercise the whole length of the vagina

• One kind of exercise

• Does not deal with the combined emotional &

physical rehabilitation


Our Solution

Various attributes

• Physical & Emotional Audio• Visual Feedback


Existing & proven technologies

Biocompatible plastics

Pressure gauges

Plastic piping

Standard earphones, + CD or downloadable

exercise software


How it works

1. relax2. listen to instructions3. apply pressure to inserts4. train muscles5. observe audio-visual feedback6. follow improvements

The simple way:


Intellectual Property

• 3 patents in Russia: 100416, 100417 & 99980 dated 14.09.2010

• PCT application PCT/IL/2011/000729 dated 13.09.2011

To the best of our knowledge, no similar products exist


Benefits 1

The HEMBRA system will turn 50 Years into 50 Victories !

The challenges of the menopause are emotional and physical problems


Benefits 2

Real women, self training


Benefits 3

• Strengthening of vaginal & pelvic floor muscles• Intensification of vaginal sensitivity by increased blood supply• Vaginal flora improvement• Libido enhancement

Rehabilitation


Benefits 4

Combined emotional & physical control will restore rejuvenation


Benefits 5

No more words!


Potential Market

The HEMBRA potential market is huge!

New concep t – No compet i t i on• There are more then 1 billion women worldwide

• Market of lower pelvis treatment devices is estimated at US$115

million by 2011 with estimated growth of 12.6% year

• Menopause symptoms affects nearly all of them

• Frustration is great

• Ambition for healthy life is very accepted in the modern lifestyle


Product Pricing

• The initial production cost of a HEMBRA™ systems is estimated

at US$20 while the price for the end user will be US$99

• The production cost will be decreased significantly with higher

volumes of production


Budget & Offer To Investors

▼Task Months after start► 1 2 3 4 5 6 7 8 9 10 11 12

Detailed business plan preparation

Market research

Detailed product designproduction of 75 prototypes

Trials

Additional patents

Regulation

Production fileStart of marketing

1st YearFirst Year Work Plan The goal of this plan –

preparation for marketing


Budget & Offer To Investors

B u d g e t R e q u i r e d : 1 . 0 0 0 . 0 0 0 $

Offe r fo r I nves to rs :30% o f company shares

• Is a unique & original solution

• Is using today’s advanced mass production technology and creative solution

• Answers a real market need

HEMBRA :


Key Personel

Olga Kolpakov : entrepreneur, PhD in economy & statistics, strong technical background

Peter Shamrayev : engineer @ certified clinical psychologist. Holds an issued patent in the area of emotions control


Thank you


Technology

Hembra presentation