CES 2014

We kicked off this year’s show — 150,000 attendees, 5,500 press, 750 analysts — with a

packed, standing-room only press event. Thousands of articles hit that night and in the

days that followed.

NVIDIA CES 2014

Tegra K1 192-core Super Chip

Tegra K1 VCM Supercomputing in Your Car

Next-Gen PC Gaming GameStream • G-SYNC

“Not content to lead the PC graphics space, NVIDIA announced three major new

products aimed at extending the company’s dominance to all gaming, mobile

computing, and even the car you drive. ”

“Holy Crap, NVIDIA’s New

Tegra K1 Has 192 Cores?!

FIRST, TEGRA K1. The 192-core super chip

brings the heart of GeForce and the soul

of Tesla to mobile. It’s based on the Kepler

architecture, which powers the world’s

fastest GPU, GeForce GTX 780 Ti, as well as

the TITAN supercomputer at Oak Ridge

National Labs. With 192 fully programmable

processor cores, Tegra K1 bridges the gap for

developers, who can now build next-gen

games and apps that will run on any device.

”

Today, game developers face a dilemma. It costs

~$100M to develop a AAA game and expectations

for amazing graphics are rising. At the same time,

the mobile revolution has dramatically increased

the number of platforms developers can target.

This potentially means a larger market, but also

presents disparate architectures with limited

capabilities. Until now. By bringing Unreal Engine

4, the world’s most advanced game engine, to

Tegra K1, NVIDIA is helping developers bring PC-

class gaming to any device.

“ We can take absolutely anything

that runs on PC or high-end console

and run it on Tegra… I didn’t think

that we’d be at this level on mobile

for another 3-4 years.

—Tim Sweeney Founder, EPIC Games

”

GPU Horsepower: Peak fragment shader GFLOPS. CPU Horsepower: SPECInt #s estimated for

consoles +/- 20%. (1) PS3 GPU: Cell 154 GFLOPS FP32 not included, CPU: SPUs not included.

Xbox 360 PS3 TEGRA K1

GPU Features DX9 DX9 DX11

GPU Horsepower 240 192 365

CPU Horsepower 3600 12001 5600

Power 100W 100W 5W

“ NVIDIA finally has the hardware necessary

to give me what I’ve wanted ever since SoC

vendors first started focusing on improving

GPU performance: the ability to run

Xbox 360-class titles in mobile.

”

“ So Long Xbox 360 and PS3, NVIDIA’s New

Tegra K1 Chip Whups You Both.

”

Quad A15 CPUs

32-bit

3-way Superscalar

Up to 2.3GHz

32K+32K L1$

Dual Denver CPUs

64-bit

7-way Superscalar

Up to 2.5GHz

128K+64K L1$

Pin Compatible

One Chip — Two Versions

“ (With Denver) you get two, presumably larger

cores with much higher IPC; in other words,

the right way to design a CPU for mobile.”

“ (Denver) puts NVIDIA in a position to get the

first 64-bit chip into an Android device in

2014.”

Tegra K1 is offered in two pin-to-pin

compatible versions. The first uses a 32-bit

quad-core, 4-Plus-1™ ARM Cortex A15 CPU.

The second uses a custom, NVIDIA-designed

64-bit dual Super Core CPU based on the

ARMv8 architecture. With Tegra K1, the

energy-efficient heritage of ARM processor

technology has been brought to 64-bit

computing.

“Though “Project Denver” was teased

back at CES 2011, the design was not

expected this early. Now, the

processor’s release puts NVIDIA firmly

in the same camp as Intel.

Tegra K1 is offered in two pin-to-pin compatible

versions. With the dual Denver CPU version, the

energy-efficient heritage of ARM processor

technology has been brought to 64-bit computing.

”

“ Tegra K1 should help fast-track

64-bit mobile computing on

Android devices. ”

SECOND, TEGRA K1 VCM. NVIDIA powers

4.5M cars on the road and is designed into

20+ brands and 100+ models. Tegra K1 will

accelerate this momentum. With the

automotive-grade version of the same GPU

that powers the world’s 10 most energy-

efficient supercomputers, the Tegra K1 VCM

will help self-driving cars advance from the

realm of research into the mass market.

“The next generation of [Tegra] will perform at

384 GFLOPS … With four processors per car, a

two-car garage would have as much computing

power as the $120 million Blue Mountain

supercomputer installed at the Los Alamos

National Laboratory in 1998.

”

With the power of 192 CUDA cores, Tegra K1 brings

advanced computational capabilities to mobile. It

can drive camera-based, advanced driver assistance

systems (ADAS) — such as pedestrian detection,

blind-spot monitoring, lane-departure warning and

street sign recognition — and can also monitor

driver alertness via a dashboard-mounted camera.

“ Its new mobile processor

will help power a particularly

mobile machine: the self-

driving car.

”

Tegra K1 also excels at creating razor-sharp,

photo-real 3D graphics. Using NVIDIA’s Material

Definition Language — which simulates how light

reflects and refracts off of actual materials —

digital instrument clusters and infotainment

systems can be customized with a wide range

of virtual materials, from copper, titanium and

brushed aluminum, to stitched leather and

carbon fiber.

“ ...your dashboard will be a

lively canvas that looks and

functions more like your

smartphone home screen:

completely customizable. ”

“ Tegra K1 opens a new chapter for

Audi to deliver revolutionary

supercomputing advances to the

car, paving the way to piloted

driving experiences.

—Ricky Hudi Chief Executive Engineer of

Electrics/Electronics, Audi AG

NVIDIA and Audi deepened our partnership in a

series of announcements. The carmaker will be the

first customer of K1. It’s also rolling out three in-

vehicle systems powered by the Tegra VCM: an

upgraded infotainment system, the world’s first

tablet integrated into the car, and a high-resolution

digital cockpit with vivid 3D displays. And the

companies joined with GM, Honda, Hyundai and

Google to form the Open Automotive Alliance,

which aims to plug the car industry into the

thriving Android ecosystem.

”

The buzz for Tegra K1 began a week before the

official launch when a crop circle in its image was

discovered in Chualar, Calif. The NVIDIA marketing

stunt attracted news coverage across the globe —

including CNN and the front page of Yahoo — and

came in at #1 on Forbes list of 10 takeaways from

CES, “Crop circles trump social media.”

“Tegra K1… a whole

new door opened in

the mobile computing

universe.

”

THIRD, NEXT-GEN PC GAMING.

With 600M gamers and $20B in

software sales last year, PC gaming is

thriving. Today’s gamers want to play

the best graphics possible, they want

to play anywhere, and they want to

share their greatest moments. We

announced new developments in the

NVIDIA gaming platform to help them

do just that.

“…NVIDIA has continued to open up

the gaming experience to more

devices… ”

Source: Newzoo, DFC.

PCs

Routers

We showed the latest advances in our

GameStream technology — including

streaming Batman: Arkham Origins to

SHIELD from a server in France, 6,000

miles away. And we unveiled a large

ecosystem of “GameStream-Ready”

partners.

AVAILABILITY

27ʺ 25x14 — Q2

27ʺ 19x10 — Q2

24ʺ 19x10 — Q2

“ NVIDIA’s G-SYNC monitor tech makes PC

games look smooth as silk. ”

We also announced the availability of

G-SYNC monitors from a host of

partners. G-SYNC is a breakthrough

technology that eliminates stutter and

tearing and minimizes lag.

Situated in a prime spot, right at the entrance of the show’s South Hall, our booth was packed

each day. Thousands of visitors saw our displays of Tegra K1, G-SYNC, SHIELD, 4K gaming, and

auto technology — including the new BMW i3 and an Audi A3 packed with new capabilities.

Beyond our own booth, NVIDIA technology could be found everywhere at the show…

We received a dozen high-profile awards. Tegra K1 captured many of them, including LAPTOP

magazine’s “Best of Show” title, its top prize at CES. Partner devices powered by Tegra 4

processors were also honored.

“TOP 10 of CES”

“TOP 10 of CES”

“BEST OF CES”

TEGRA K1 CES 2014

— Best Tech — Best of CES — Top 10 Launches — Best Innovation

— Best of CES: Mobile Platform — Best of CES — Best Gaming Product — Editors’ Choice Award