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$36 $61 $125 Hockey and eCommerce The NHL generates $3 billion in revenue every year Highest FRANCHISE value toronto Maple Leafs $1,150 million LOWEST FRANCHISE value columbus blue jackets $175 million Average franchise value $282 million Average revenue per team Because of lockout values dropped from $112 million in 2012 $87 million in 2013 Canada has 7,631 hockey rinks U.S. Has 1,983 rinks 65% outdoor 35% indoor 4% outdoor 96% indoor the 2014 Winter classic was the largest most successful to date 66% from ticket sales 34% from Retail sales and Advertising $30 million in revenue 60% increase in merchandise sales from 2013 Improved site search was critical to the success of NHL.com eCommerce efforts and to increase merchandise sales. THE nhl has a Much smaller average brand value than other sporting leagues. $52m NHL $285m NFL $147m MLB $91m NBA Changes helped increase conversion rates, between 35-50%! NHL.com Focused on finding team-specific gear, product categories or event-related equipment. Average household income of NHL fan More likely to be younger and more tech-savvy Than other sports league fans. Merchandising and ticket sales have been on the rise in the past few years. ArenAs are averaging 95.6% capacity some are exceeding it! $89,000 @nextopia Sources: http://www.statista.com/topics/960/national-hockey-league/ http://www.statista.com/statistics/194122/sporting-event-gate-revenue-worldwide-by-region-since-2004/ http://www.statista.com/statistics/279020/average-brand-value-major-north-american-sports-leagues/ http://www.statista.com/statistics/278998/brand-value-major-north-american-sports-leagues/ http://www.statista.com/statistics/193732/franchise-value-of-national-hockey-league-teams-in-2010/ http://www.statista.com/statistics/278189/average-revenue-nhl-franchise/ http://www.statista.com/statistics/185459/us-online-shops-and-mail-order-houses-sales-figures-for-sporting-goods/ http://www.statista.com/statistics/282363/number-of-ice-hockey-rinks-in-canada/ http://www.statista.com/statistics/282360/number-of-ice-hockey-rinks-in-the-united-states/ http://www.sportsbusinessdaily.com/Journal/Issues/2014/01/13/Events-and-Attractions/Winter-Classic.aspx http://www.forbes.com/sites/christinasettimi/2012/11/28/the-nhls-best-and-worst-fans/ http://www.internetretailer.com/2004/04/08/nhl-com-s-hat-trick-search-search-search http://www.statista.com/statistics/305801/average-tv-viewership-nhl-stanley-cup-games/ www.nextopia.com & #1 Global Provider of eCommerce Site Search Navigation Solutions With a new season just around the corner, Nextopia takes a look at the numbers behind Canada's official winter sport.

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$36$61

$125

Hockey and eCommerce

The NHL generates $3 billion in revenue every year

Highest FRANCHISE value

toronto Maple Leafs$1,150 million

LOWEST FRANCHISE value

columbus blue jackets$175 million

Average franchise value

$282 million

Average revenue per teamBecause of lockout values dropped from

$112 millionin 2012

$87 millionin 2013

Canada has 7,631 hockey rinks

U.S. Has 1,983 rinks

65%outdoor

35%indoor

4%outdoor

96%indoor

the 2014 Winter classic was the largest most successful to date

66%

from ticket sales

34%

from Retail salesand Advertising

$30 million in revenue

60% increase in merchandise sales from 2013

Improved site search was critical to the success of NHL.com eCommerce efforts and to increase merchandise sales.

THE nhl has a Much smaller average brand value than other sporting leagues.

$52m

NHL

$285m

NFL

$147m

MLB

$91m

NBA

Changes helped increase conversion rates, between 35-50%!

NHL.com Focused on finding team-specific gear, product categories or event-related equipment.

Average household income of NHL fan

More likely to be younger and more tech-savvy Than other sports league fans.

Merchandising and ticket sales have been on the rise in the past few years.

ArenAs are averaging 95.6% capacity

some are exceeding it!

$89,000

@nextopia

Sources:http://www.statista.com/topics/960/national-hockey-league/http://www.statista.com/statistics/194122/sporting-event-gate-revenue-worldwide-by-region-since-2004/ http://www.statista.com/statistics/279020/average-brand-value-major-north-american-sports-leagues/ http://www.statista.com/statistics/278998/brand-value-major-north-american-sports-leagues/ http://www.statista.com/statistics/193732/franchise-value-of-national-hockey-league-teams-in-2010/ http://www.statista.com/statistics/278189/average-revenue-nhl-franchise/ http://www.statista.com/statistics/185459/us-online-shops-and-mail-order-houses-sales-�gures-for-sporting-goods/ http://www.statista.com/statistics/282363/number-of-ice-hockey-rinks-in-canada/ http://www.statista.com/statistics/282360/number-of-ice-hockey-rinks-in-the-united-states/ http://www.sportsbusinessdaily.com/Journal/Issues/2014/01/13/Events-and-Attractions/Winter-Classic.aspx http://www.forbes.com/sites/christinasettimi/2012/11/28/the-nhls-best-and-worst-fans/ http://www.internetretailer.com/2004/04/08/nhl-com-s-hat-trick-search-search-search http://www.statista.com/statistics/305801/average-tv-viewership-nhl-stanley-cup-games/

www.nextopia.com&

#1 Global Provider of eCommerce Site Search Navigation Solutions

With a new season just around the corner, Nextopia takes a look at the numbers behind Canada's official winter sport.