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11/19/2007 Important information for selling your home Craig & Jill Anderson

Home Selling Presentation

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Page 1: Home Selling Presentation

11/19/2007

Important information for selling your home

Craig & Jill Anderson

Page 2: Home Selling Presentation

ONE Company, ONE Resource, ONE Solution

ONE GREAT EXPERIENCEFor Your Home Services!

Page 3: Home Selling Presentation

Know Your Agents

Craig Anderson, SIOR (402) 618-9985

Jill Anderson (402) 618-9984

Office: [email protected]

[email protected]

Members: • National Association of Realtors• Nebraska Association of Realtors • Omaha Area Board of Realtors• Great Plains Multiple Listing Service

Page 4: Home Selling Presentation

What Are Your Objectives?

Why are you interested in selling your home?

What needs / concerns do you have?

What time frames need to be met?

Page 5: Home Selling Presentation

Agency Representation

3 Types of Agency:

• Seller Agency

• Buyer Agency

• Dual Agency

Page 6: Home Selling Presentation

Seller Agency

A Seller’s Agent (or Listing Agent) works solely on behalf of the seller to promote the interests of the seller with the utmost good faith, loyalty and fidelity.

The Agent negotiates on behalf of and acts as an advocate for the seller.

Page 7: Home Selling Presentation

Buyer Agency

A Buyer’s Agent works solely on behalf of the buyer to promote the interests of the buyers with the utmost good faith, loyalty, and fidelity.

Page 8: Home Selling Presentation

Dual Agency

An agent who, with the written, informed consent of all parties to a contemplated real estate transaction, represents both the seller and the buyer.

Page 9: Home Selling Presentation

Who is CBSHOME Real Estate?

Owned by HomeServices of America

Berkshire Hathaway Affiliate

Based in Minneapolis, MN

Operations in 20 States

More than 21,000 Sales Associates • 2nd Largest Full-service Independent Residential

Real Estate Brokerage Firm• The Largest Brokerage-owned Settlement Services

Provider in the United States- Mortgage, Title, Escrow, & Insurance

Page 10: Home Selling Presentation

CBSHOME - The Leader

At CBSHOME Real Estate We….

Establish Solid Relationships with Our Clients

Streamline the Home Transaction Process by Offering “One Stop Shopping” - Client Contact to Closing

Page 11: Home Selling Presentation

Our Sales Associates

More than 600 Sales Associates• 25% of the Metro’s Sales Force• 50% of the Area’s Transactions• Average 15.7 Transactions Per Agent

Annually• Top 500 Brokers National Average is 10• Full-Time• Highly Trained• Productive• Experienced

CBSHOME

Page 12: Home Selling Presentation

Our TEAM

Largest and Most Successful Team

1.7 Billion in 2006 Combined Sales Volume• Full-time Management Team• Agent on duty 7 days a week• Admin staff available 7 days a week• Full-service In-House Marketing Department• 24/7 Technical Support• Relocation Services

Page 13: Home Selling Presentation

Our Sales Offices

Bellevue

CouncilBluffs

Downtown

Southwind

DavenportPacificStreet

Lakeside

WestDodge

Northwest

Page 14: Home Selling Presentation

Our VOICE

Committed to Quality Service

Systematically Survey Every Seller and Buyer

99.6% Customer Satisfaction Rating

Page 15: Home Selling Presentation

HOME OWNERSHIP SERVICES

Conveniently located in CBSHOME Sales Offices:

Page 16: Home Selling Presentation

Our TEAM plus

Our VOICE plus

Our Homeownership Services

equals An Unparalleled Customer Experience

Page 17: Home Selling Presentation

How the Market Works

The Listing Agent• Develops a marketing plan and markets the

property.• Invests time and money to promote the listing.

Page 18: Home Selling Presentation

How the Market WorksCommission is normally split:• 60% for the Listing Broker • 40% for the Selling Broker

This graph assumes a 50:50 split between broker and agent.

Listing Side Selling Side

Listing Broker 30%

Listing Agent 30%

Selling Broker 20%

Selling Agent 20%

Page 19: Home Selling Presentation

Determining the Value of Your Home

Location

Competition

Timing

Condition

Price

Page 20: Home Selling Presentation

Intelligent Pricing…to achieve the best terms for your home sale!

Timely Sale

Buyer Appeal

Right Price

Maximum Exposure Attractive Commission Rate Meet Appraiser Approval

60% of Buyers

Purchasing 10% of Buyers

Purchasing

30% of Buyers

Purchasing

When Asking Price is +15% Over

Market Value

When Asking Price is +10% Over

Market Value

When Asking Price is +0-5% Over

Market Value

Page 21: Home Selling Presentation

Preparing Your Home for Sale

Curb Appeal is Essential

Neatness Counts

Eliminate Clutter

If It’s Broken - Fix It

Small Changes Can Make a Big Impression

Aromatherapy Works

Hire Help if Needed

Professional Staging

Page 22: Home Selling Presentation

Where Do Buyers Come From?

Real Estate Agent Connections

Marketing Media

Relocation: National Connections

67%

6%27%

Page 23: Home Selling Presentation

Internet Statistics

75% of 204.3 million Americans are now on-line

82% of buyers search for homes on the internet

72% search for mortgage rates

92% of transactions occur within 15 miles of their current residence

71% of consumers spend six months on-line before they contact an agent

Page 24: Home Selling Presentation

Marketing Your Home Successfully

600 Sales Associates provide a large network

www.CBSHOME.com

• Over 50 million hits per month • 10,398 average visits per day• More than 27,000 total active

clients/customers are registered• Online Home Showings

Page 25: Home Selling Presentation

Marketing Your Home Successfully

Showing Time & Showing Alert

A service that allows buyers to make appointments 24 hours a day, 7 days a week on www.CBSHOME.com

Marketing Media• World wide web• Newspapers• Direct Mail• Flyers• Yard & Directional Signs• www.CBSHOME.com

Page 26: Home Selling Presentation

Marketing Your Home Successfully

Multiple Listing Service (MLS)Open HousesRelocation• Nationally recognized,

full-service relocation team• Assist over 2,500 families

relocating in and out of the Omaha areaExposure to Company Agents & Cooperating Agents• Agent tours• Personal Agent Networking

TRIO System with Activity Reports

Page 27: Home Selling Presentation

Marketing Your Home Successfully

Warranty Services• Partnered with HMS North Central

Midwest Premier Home Warranty Provider- Unique Home Warranty Programs

- Professional Home Inspections• Offers Protection Against Unexpected Repairs

of Covered Items• Complimentary Warranty

- Provides warranty coverage from time of listing through closing date

Page 28: Home Selling Presentation

The Experience

Step by Step Process

Determine the Value & Price of Your Home

Prepare Your Home for Sale

Market Your Home Successfully

Handle the Closing Details

Page 29: Home Selling Presentation

Our Commitment to You…

To represent your real estate interests throughout the transaction

To sell your home for the maximum value in the shortest time with the least inconvenience

We want your selling experience to be positive…

Page 30: Home Selling Presentation

Comparative Marketing Analysis

We have analyzed the latest statistics from recent sales in your neighborhood and will be happy to go over your Market Analysis with you.