Hot Bird TV Awards 2009 Sponsorship Opportunities

HOT BIRD™ TV Awards: a unique event for broadcasting professionals

> Annual

competition

initiated

in 1998 – unique in Europe.

> Joint initiative by Eutelsat and Eurovisioni and SAT Expo

> Key objectives: to raise

awareness

of the dimension of thematic

satellite

broadcasting, and recognise

diversity and excellence

Relatore

Note di presentazione

In light of the strength of our video business you can see the logic of creating a broadcasting event. This was in fact clear to us 10 years ago. Why? Because in Europe satellites were the first delivery technology to transition into a digital environment. In 1996 we began to host the first multi-channel pay-TV platforms that benefitted from the Digital Video Broadcasting standard and MPEG2 compression. These technology developments radically lowered the barrier to entry for broadcasting by splitting by four and then by ten the cost of the bandwidth used by a single channel broadcasting in analogue. We wanted to give more profile to the changing trends in broadcasting that this digital compression brought and created the HBA whose key objectives are to: Raise awareness of this growing market and Award its programme excellence and diversity/

A unique event for broadcasting professionals

> Channels

broadcasting

through

Eutelsat satellites considered

by independent

jury of media experts

> Growing

channel

participation – more than

100 entries for the HOT BIRD™

TV Awards

2008

> Awards

ceremony

in Venice: ‘The Night of Satellites’

assembles over 200

international broadcasting

professionals

Relatore


The rules of the game are : That any channel that fits into a catgory (next slide) and broadcasts through one of our satellites is eligible to participate. We generally have entries of more than 100 channels. The independent jury is made up of media journalist from daily press or media trade press from around Europe – includes journalists from the UK, France, Italy, Greece, Spain, Russia, Turkey and Poland. The winners are announced at a ceremony in Venice – generally in October.

The categories

•

Children’s•

Sports

•

Music•

Documentaries

•

News•

HDTV

•

Lifestyle•

Culture/Education

•

Cinema•

Fiction

•

National Window•

People’s Choice

Relatore


Here you can see the categories, which have evolved over time to reflect changing trends and technologies – eg. HDTV is new since last year. I think all the categories are self-explanatory except National Window - general channels designed for export. (eg. TV5, Deutsche Welle, BBC Prime …) I will explain the People’s Choice in a minute.

How the event works

> Channels invited to submit sample content to be viewed by jury

> Jury also views programming live to complete their opinion

> Jury selects 3 nominees, including one winner per category

> Visitors to industry websites vote for preferred channel for People’s Choice Award.

Relatore


The jury meets for 2 days to view content off-line and on-line. To give viewers the chance to vote we also introduced 2 years ago the People’s Choice award which enables viewers to vote for their preferred channel per category.

Over 100 participating channels from 20 countries

HOT BIRD™ TV Awards 2008 winners:

> Children’s: Raisat Smash (Italy)> Cinema: PropellerTV (UK)> Culture: 365 Days TV (Russia> Documentaries: The Biography Channel (Germany)> Lifestyle: Alice (Italy), Türkmax (Turkey)> Music: C-Music TV (UK)> News: RBC-TV (Russia)> Sport: Setanta (Ireland)> National Window: TVR International (Romania)> People’s Choice: Duna TV (Hungary)> Fiction: Fox (Italy)> High Definition: Melody Zen TV (France)

Relatore


What has impressed us most of all in the jury deliberation is the variety of countries that are recognised. This list of last year’s winners shows channels reccognised from France, Italy, Poland, Hungary, Romania, Russia and Germany. The excellence is spread around Europe.

BECOME A PARTNER IN

2009!

On-going Programme of Marketing Activities

Pre-marketing

� Media relations� Direct mail via e-newsletters� Promotion at key industry conferences and exhibitions� Website exposure: Eutelsat, Satexpo, Eurovisioni, Hollywood Reporter, Lyngsat…

Post-marketing� Video material for rebroadcasting by participating channels� Advertising� Media relations� E-newsletter with ceremony highlights

On-going Programme of Marketing Activities

Sponsorship Opportunities

Leading up to the Event

•

Your company logo to appear onall promotions for the Awards

•

Your logo and link toyour website featured onwww.hotbirdtvawards.com

•

Your logo featured on call toentry forms and channelcorrespondence

LogoLogo

http://www.hotbirdtvawards.com/

During the Gala Ceremony•

Extensive branding at the gala ceremony, including your logo displayed on-stage

•

A table for ten at the ceremony (included in main sponsorship or as a separate option for €2,000)


Logo Table

After the Event

Advertisement featuring your logo in key industry publications


Logo

Logo

HOT BIRD™ TV Awards 2009

12th edition to be held Friday 20 November in Venice

For more information:

> www.hotbirdtvawards.com

> e-mail: [email protected]

Relatore


We are now beginning to prepare for the 2007 HBA which will be our 10th edition.

http://www.hotbirdtvawards.com/

Technology

Hot Bird TV Awards 2009 Sponsorship Opportunities