How and Why to Integrate Webcasts Into Your Social Media Strategy

Presenter:• Steve Paul, principal, On Target Marketing

Why and How to Integrate Webcasts Into Your Social Media Strategy

How to Participate: Share your experiences and opinions with your colleagues.

• If you are calling in, your access code & Audio Pin is required • Type your question at anytime, select All Presenters• Click the Raised Hand icon if you’d like to speak, we’ll open up your phone line.• Let us know if you’d want to share your desktop• Please answer our polls when they appear.• Please answer our survey when you leave the discussion.

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Steve Paul, principal, On Target Marketing

Welcome

Leads a team of experienced marketers, editors and designers with more than 25 years’ experience specializing in marketing and messaging with traditional and the latest media. We’re focused on exceeding expectations based on your goals, objectives and budget.

www.ontargetmarketing.net



Agenda




• Why Integrate Webcasts Into Your Social Media Strategy -- Benefits of Webcasts as a Social Media Tool

As a content generatorAs a marketing tool

-- So, What’s Stopping You?• How to Integrate Webcasts Into Your Social Media Strategy -- Best Practices in Producing a Webcast -- Best Practices using Social Media• Interact with polls and Q&A• Survey


If you Blog or Tweet, maybe you should Webcast too…

Followers, Comments, Posts, ReTweets, Visitors….


The Social Media Palette

• Communicate with people around the world• Share info, such as ideas, photos, videos, graphics, documents• Low cost/Cost-Effective/Free• DIY (Do-it-Yourself)• Measurable


What does Social Media have to Offer?


What does Webcasting have to Offer?As a content generator,• Communicate with people around the world (talk and type)• Share info such as ideas, photos, videos, graphics, documents• Share desktops• Interact with polls and surveys• Valuable shelf life as On Demand content

As a marketing tool,• Lead Generator • Branding/Positioning• Measurable• DIY (Do-it-Yourself)• Low cost/Cost Effective• Profitable

So What’s Stopping You?


• Too complicated• Takes too much work• Takes too much time• Too expensive• Too shy• Not knowledgeable enough• Not enough contacts/audience


Integrated Social Media


Best Practices: BEFORE:• To determine a topic, use feedback from your site, blogs or Tweets to learn what interests your community, solicit preliminary feedback (poll). • Limit registration fields, make it easy to register• Solicit feedback on the reg page, ask for preliminary questions or comments.• Ask a custom qualifying question to possibly share with the audience.• Create compelling title and description. Focus on audience benefits, takeaways.

DURING:• Integrate a poll question or two to increase interactivity.• Mix up the visuals; photos, info graphics, animation, desktop sharing • Encourage audience questions, possibly plan to answer relevant questions during the presentation.• Open phone lines (one at a time) so attendees can ask a question or share an experience.• Encourage audience desktop sharing if relevant.• Create a short feedback survey at the conclusion of the event• Offer a strong call to action at the end of the event.

AFTER:• Record your webcast for OnDemand viewing.• Send custom reminder emails to attendees and no-shows.• Include another offer in the post event emails• Create post event blog, recap & provide analysis. Link to OnDemand version.


Best PracticesTwitter:• Always add a link (Call to Action) to your Tweets. • Use to drive traffic to your blog, or direct to the registration page. • You can shorten links at www.adjix.com, www.bitly.com, www.tinyurl.com• Use different links to track different social media sources.• Tweet when relevant, update your audience about preliminary feedback, number of attendees or other statistics. • Try not to go more than a day without Tweeting.• Search for potential audience by keywords, try to leverage followers to promote for you.

Linked In/FaceBook• Be selective who you connect to (quality over quantity)• Leverage your connection’s connections.• When you invite, include a personal message, should have a link to the registration page.• Join or start Groups to be further connected: OTM Webcast Serieshttp://www.linkedin.com/e/vgh/2005597/

Blog• Once you have a topic, write a short blog to tease the Webcast, again, solicit preliminary feedback, help shape your topic, maybe find a co-presenter or two…• After the Webcast, post text and video of the Webcast presentation.• Short is fine, you don’t have to write an opus, just write!

Our Offer to the CommunityFree Webcasting access:Join the Linked In Discussion Group, OTM Webcast Series: http://www.linkedin.com/groups?gid=2005597

And you can schedule your own non-sponsored, “community” webcast.

OTM will offer the following free services:• Build your registration page• Provide a training session for participants • Manage the live event• Deliver reporting stats for the live event

Caveat: • Date subject to availability• Moderation, marketing plan, promotion and OnDemand services are subject to a fee.

For Agencies/Marketers/Publishers:Want to offer turnkey webcasting services to your clients? Let’s partner…I can help you customize collateral, or co-branded messaging so you can provide these services and build a new line of business for your organization..


Speaker:• Steve Paul, principal, On Target Marketing

Questions & Answers


• Type your question at anytime, select All Presenters• Click the Raised Hand icon if you’d like to speak, we’ll open up your phone line.• Let us know if you’d want to share your desktop• Please answer our survey when you leave the discussion.

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How and Why to Integrate Webcasts Into Your Social Media Strategy