1. Online competition is heating up and it has become imperative to come out with innovative solutions and seek assistance of customized platforms in order to lure the clients. Magento is one such open-sourced e-commerce platform which has been designed to help online store managers to enjoy a greater control over their site. Custom Magento development shall enable you to manage your store in a personalized manner and to draw out desirable strategies to tap a wider market. Since, Magento is available in different editions, it offers greater flexibility and choices so that different businesses with varying business models can derive the maximum benefit out of it.The tool is primarily available in three editions namely Community Edition, Professional Edition and Enterprise Edition. A Magento development company can suggest you the best edition which would fit into your individual requirements.Magento is recommended to the following categories of businessmen:i. The starters or the novices: If you are commencing an e-commerce website, then Magento can be of immense help to you. For any infant company, the initial challenge is to survive the ingestion period and to thwart the existing competition from big players. The tool is also recommended if you are a novice or if your entrepreneurial skills are amateurish. Custom development shall empower you with a layout which will go a long way in cementing a fruitful relationship with the customers.ii. The well-established organizations: If your business is going great guns and is wellestablished, then your next big challenge would be to sustain the sales and profits. It is a

2. tough ask since the online market is getting more and more competitive with each passing day. Besides, the algorithmic structures of the popular search engines like Google are getting more and more convoluted. It would be unwise to rely solely on basic SEO tactics. Introduction of Magento can bring about a layer of permanence in your business and put you in good stead when it comes to order management and internet marketing.iii. The sinking businesses: Custom Magento development is also recommended to those businesses that have fallen out of profits and are heading for a shutdown. If your online store is not getting good traffic or if the conversion rate has slackened, then the onus will be on you to quickly revise the strategies. There may be something technically wrong with your web designing or your layout or navigation feature may have turned obsolete. One of the most visible problems observed in such cases is the dearth of innovative marketing and an inefficacy of management. An eCommerce development company can help you set things straight. The benefits of Magento are numerous. It will offer you assistance in Analytics and Reporting, Product Browsing, Catalog Browsing, Catalog Management, Order Management, Payment Acceptance, Shipping, Checkout, Search Engine Optimization, International Support, Marketing Promotion and Tools, and Site Management Encryption Keys.Thus, overall, such a magento customization shall surely have a positive impact on your e-store business. It is also one of the most innovative and cost-effective methods to inject that much sought-after spark to your precariously placed online business.