How koimoi.com Clocks nearly 2 million Monthly Mobile Pageviews

How koimoi.com clocks nearly2 million monthly mobile pageviews

Copyright © 2012 MobStac Inc. All rights reserved.

Koimoi.com is a website providing Indian film news, essentially known as ‘Bollywood’ news, box-office reports of movies and reviews of latest films. The entertainment portal has its heheadquarters in Mumbai and is owned by Contest2win.com India Pvt Ltd.

“koimoi.com was ideally planned as a mobile-first platform and then it was extended as a website for desktop audiences too

- Mukul Kumar Sharma,Business Head,kkoimoi.com

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http://www.koimoi.com/


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The Challenge

koimoi.com had different sections in their website about film reviews, box office reports and news about upcoming moviews. Each of these sections were important for a certain section of readers looking for them.

GGetting all these different sections into their mobile website and creating a readable layout for their mobile readers was a big challenge for them. Since MobStac works by picking up RSS feeds, it worked as the best solution for koimoi.com. Since the audience were varied and there was no control over the device readers used, koimoi.com needed a momobile solution that worked across 6000+ mobile devices.

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- Mukul Kumar Sharma,Business Head,koimoi.com




The SolutionMobStac platform worked as a ready-to-use platform for koimoi.com. Understanding their requirements, MobStac engineers built exactly what koimoi.com readers looked forward to.

According to Mukul Kumar Sharma, business head of koimoi.com, there were 4 main features they were looking for and MobStac had all of them.

Dedicated support

MobStac guaranteed a 99.99% uptime and has a very reliable 24x7 support system in place with a dedicated account manager for koimoi.com.

Reliable technology

a. While most plugins available in the market were not reliable causing trouble to their readers, the MobStac powered mobile site enhanced readability.

Rich feature set

Compared to most other plugins or mobile solutions available in the market, the MobStac platform is feature-rich and easily customizable according to what koimoi needed.

Device compatibility

IIn the South-Asian market filled with mobile devices of all screen sizes, m.koimoi.com renders optimally across all devices. Their tablet website or Touchsite™ powered by MobStac is a big hit amongst their readers. koimoi.com mobile readers have multiplied exponentially over the year with them clocking close to 2 million papageviews per month on an average.

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The fact that there is very little effort required from our side in terms of managing the mobile site is fantastic. I just love our Touchsite™ and look forward to apps and other offerings from MobStac.

- Mukul Kumar Sharma,BBusiness head,koimoi.com

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How koimoi.com Clocks nearly 2 million Monthly Mobile Pageviews