How Ready Are You?

- For The Connected Consumer -

Neville Hobson@jangles

September 21, 2012

#DIF12

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A GlimpseofProximateReality

http://en.wikipedia.org/wiki/The_Scream

http://mashable.com/2012/08/22/the-internet-a-decade-later/

http://www.gartner.com/it/page.jsp?id=2124315

It’s now possible to look at a smartphone and unlock it via facial recognition, and then talk to it to ask it to find the nearest bank ATM. However, at the same time, we see that the technology is not quite there yet. We might have to remove our glasses for the facial recognition to work, our smartphones don’t always understand us when we speak, and the location-sensing technology sometimes has trouble finding us.

- Gartner Hype Cycle on Emerging Technologies, July 2012

http://www.gartner.com/it/page.jsp?id=2124315

4G!

http://www.zdnet.com/iphone-5-meet-europe-where-4g-really-means-3g-lte-is-scarce-7000004284/

More Web, Less Talk

http://gigaom.com/mobile/as-mobile-data-zooms-voice-sms-revenues-slow/

http://www.theatlantic.com/technology/archive/2012/03/a-sign-of-the-times-encyclopaedia-britannica-to-end-its-print-run/254457/

http://ongig.com/jobs/Salesforce.com/Community-Manager-Salesforce.com-Financial-Distric

https://movenbank.com/

Meet The Smart Connected Consumer

She doesn’t trust “corporate-speak” or “marketing-speak”

She fast-forwards her DVR through the interruptions (aka ads)

He pulls content that interests him, when he wants it

He creates and shares his own content, original and mashups

She embraces word of mouth via social networks

She is connected wherever and whenever she wishes

He brings his behaviours - and expectations - to the workplace

Picture: http://www.heartcorewomen.com/women-social-media/

http://googlemobileads.blogspot.co.uk/2012/08/navigating-new-multi-screen-world.html

http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy

Profound changes are underway.

Skeptics will finish last.

Focusing on adoption is a dead-end strategy.

Companies must be strategic.

Companies must be decisive.

Companies must act now.

Social software tools include wikis, blogs, microblogs, discussion forums, social networks, social bookmarks, tagging, crowdsourcing, and prediction markets.

http://www.deloitte.com/view/en_US/us/Industries/technology/e9c1b39fb701e210VgnVCM3000001c56f00aRCRD.htm

#SocialEra ?

Companies cannot survive (let alone prosper) without recognizing that Social as a phenomenon can allow us to redefine our organisations to be inherently more fast fluid and flexible by its very design. Not by doing a little bit more, or slimming down a bit here or there, or by doing a few things a little bit faster. No. We will not tweak our way into the future.

Nilofer Merchant, author, “11 Rules for Creating Value in the Social Era”

http://blogs.hbr.org/cs/2012/09/traditional_strategy_is_dead_w.html

http://www.slideshare.net/jeremiah_owyang/social-readiness-how-advanced-companies-prepare

#Social Media

#Social Business

#Social Enterprise

DNA image: http://www.dnamnd.med.usyd.edu.au/

Calculate Risk

1. Recognize and understand change− Society− Behaviours− Your landscape

2. Make a deal with your employees to eliminate FUD

3. Be where your customers are – on their terms

4. Know who your advocates and detractors are

5. Listen

http://www.nevillehobson.com/portfolio/calculating-your-risks/

The ability for citizens to be able to connect with each other and with governments through online connectivity is a positive force in a democracy. The new ways provide significant benefits for governments, if they accept the fact that empowered, more informed people make a far better part of the process through which information is shared, and knowledge increased.

http://www.siliconrepublic.com/digital-21/item/28627-ceding-control-in-the-age/

It’s a dilemma for some organisations. Where everything is so informal and instant, what do you do about processes where you must keep records for compliance or regulatory reasons? We are going to have to figure out a newer way of doing things that enables us to match the expectations of everyone, young and old, a way that is not painful.

Ceding Control

Always

Make

New

Mistakes

Esther DysonCatalyst

of Start-ups

At the Digital Ireland Forum, our leading keynote speakers will be joined by Ireland's digital leaders, who will take part in mediated panel discussions, before an invited audience of c-suite executives and senior policy-makers, on the changing nature of the consumer and the opportunities this presents for Ireland's existing businesses, for new start-ups, and for winning the next wave of FDI.

More information:

http://www.siliconrepublic.com/events/event/2776-the-digital-ireland-forum

#DIF12

Video recording at Silicon Republic: Neville Hobson’s keynote with this presentation in Dublin on September 21, 2012 .

http://www.siliconrepublic.com/video/v/960-digital-thought-leader-nevi/

How Ready Are You?

- For The Connected Consumer -

Neville Hobson@jangles

September 21, 2012

#DIF12