How to : 10 easy steps on how to get a website

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    01-Sep-2014

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Simple web development & design n.guide for businesses on how to get a website. Includes domain names, web hosting, different web design options, search engine optimisation (SEO), social media marketing a d a website marketing checklist.

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  • WEBYOGI : www.webyogi.co.ukE info@webyogi.co.uk | T : 01273 411756
  • Digital Marketing DIY ToolkitsA simple guide on how to get a websiteThis guide is for people who want a website or blog but are not surehow to get one. It guides you through some of the basic things youneed to consider to get online.Dont worry if you rarely turn your computer on, dont know a dotcomfrom a tweet or are not tech savvy. This guide has been written tokeep things really simple with you in mind.Sections:- Think, think, think Get a domain name Get a host Content Management Blog Web design options Wordpress Search Engine Optimisation (SEO) Social Media Website ChecklistWEBYOGI : www.webyogi.co.uk 2
  • Digital Marketing DIY ToolkitsStep 1 First things first - Why do you need a website?Before you start out plan what you want to achieve. Ask yourself the followingquestions:1. Why do I need a website?2. What is the purpose of the website?3. Who is it aimed at? What do I want to achieve?You need to think about the answers to these questions to make sure you getthe website you need. Some other questions to think about Do you have a business or marketing plan? What are the goals, how does the website fit into all this? Do you need to collect customer information? How will you manage content? How will this site grow over time? Dont make me think Do you need e-commerce (a shop)? A great book on web usability! Do you plan on publishing a blog or e-newsletters?WEBYOGI : www.webyogi.co.uk 3
  • Digital Marketing DIY ToolkitsStep 2 Get a website domain name What is a domain name? A home address for your website so people can find you online A domain names looks like this www.yourbusiness.co.uk. It directs people to where the site is online. They type the domain name (or address) into their web browser. Nominet the regulator of domain names ending in .uk has a list of registrants. Or you can use one of the many UK internet domain providers like 1&1, 123reg or UK2.net. Decide on the keywords that you want toTakeaway Tip: target to attract people to your site. If you can get a keyword rich domain name e.g one that includesThink about what people will the topic of your website.type into search engineswhen they look for yourservices? Try domain Samurai Whats a browser?to find good names. A browser is a program on your computer that helps you visit websites. Examples include Internet Explorer, Mozilla Firefox and Google Chrome.WEBYOGI : www.webyogi.co.uk 4
  • Digital Marketing DIY ToolkitsStep 3 Get some hostingYoull need to find a company that will host your websites content this couldbe the same company you bought your domain name from.To find a host for your website, simply Google "web site host" for a free or paidhost. If you want to host a domain you must purchase the name from a Registrarsuch as 123reg and then you can do a google search for "domain host." Manyhosts allow you to purchase the hosting and domain registration at once.Pick your package carefully; find testimonials from other companies or friends orsee www.webhostingtalk.com for tips. Its important to find a web host withservers in the UK if your businesss is in the UK so you can be found in searchengines.Here are some web host reviews for UK based web hosting providers.WEBYOGI : www.webyogi.co.uk 5
  • Digital Marketing DIY ToolkitsStep 4 Whats a Content Management system? A Content Management System or CMS is a bit of software that enables you to change content on your website. If you dont have a content management system you usually have to ask the people that made your website to make any changes. If your website is small and will not need updating regularly this might be fine. But. if you have a website thats updated often you will definitely need a content management system. These range from being basic to very complicated. If you are planning to edit your website you will probably need training on how to use the CMS. A CMS enables you to :- Create content Manage the content Publish web pages Have control the way the website looksWEBYOGI : www.webyogi.co.uk 6
  • Digital Marketing DIY ToolkitsStep 5 Do I need a blog?The short answer is yes! (If you want to rank highly in search engines!). ABlog isa weblog. It refers to web sites that have regularly updated information. A bitlike a journal or diary but online.A blog often contains comments and links to articles on other web sites thatrelate to the blog itself. Usually the entries (called posts) are listedchronologically within the blog page. You can search blogs and topics thatinterest you on Google blogs or Technorati. There are blogs on every topic youcan think of. They range from the personal to specialist, and can focus on onesubject or a whole range of subjects. Many blogs focus on a particular topic.There are many free places where you can set up a blog including:- Wordpress.com Self hosted blog on WordPress.org Blogger Tumblr PosterousWEBYOGI : www.webyogi.co.uk 7
  • Digital Marketing DIY ToolkitsStep 6 Website options - DIYDIYYou will possibly need to learn how to code HTML, using software likeMacromedia Dreamweaver or images with a graphics editing tool like AdobePhotoshop.Pros Cheap You controlCons Big learning curve Skills held with person who built it Need to know about SEO Need to know about website architecture, usability and accessibilityTakeaway Tip:Web design has changed! Here are some other good affordable web designbuilding sites squarespace and namesco that you can try. Get a free websiteat weebly http://www.weebly.com/.WEBYOGI : www.webyogi.co.uk 8
  • Digital Marketing DIY ToolkitsStep 7 Website options Get someone to build itHand the whole thing over to someone else to develop and manage butupdate yourself.Pros Less hassleCons Youll still have to come up with content, images We design and build SEO friendly Youll need to learn how to edit yourself or get trained websites using state of the art You may need branding & logo design publishing tools like Wordpress! You will need to update content once the site is set up www.webyogi.co.uk You need a budget!WEBYOGI : www.webyogi.co.uk 9
  • Digital Marketing DIY ToolkitsStep 8 A Wordpress websiteId recommend using WordPress publishing platform as a great starting point forgetting online.WordPress is a website building system originally designed for building webblogs. WordPress offers many advantages when compared to traditional webbuilding tools : Open Source (free) Easy to Use - Ideal for beginners and the not so technically minded Built in Easy To Use Visual Editor Hundreds of free professional templates Templates are easily customised Content creation and management done using a web browser Look and feel easy to change. Easy to add extra bits on like contact forms, sitemaps using plugins.WEBYOGI : www.webyogi.co.uk 10
  • Digital Marketing DIY ToolkitsStep 9 Search Engine Optimisation (SEO)Nowadays its essential to have a basic understanding of search engineoptimisation. Usually shortened to SEO this is simply a way of improving yourvisibility on the web through search engines. It involves many techniquesincluding keyword research, link building, directory submission and contentcreation. There are two types of SEO: -Natural or Organic SEO - Natural search engine optimisation works byimproving your web position or ranking in search engines. Its achieved bymaking your site more search friendly. To find keywords for your site useGoogles keyword tool.Pay Per Click - Pay Per Click is basically advertising or sponsored links onGoogle. This is an excellent method of gaining shortterm exposure in searchengines. But it costs! The Google SEO Starter Guide e- book is available as a free download without steppingGoogle Webmaster Tools provides you with detailed reports about how visible through any registration, fromyour web pages are. Google in PDF format: search- engine-optimization-starter- guide.pdfWEBYOGI : www.webyogi.co.uk 11
  • Digital Marketing DIY ToolkitsStep 10 Social MediaSocial media is now an essential part of online marketing & web design. Didyou know that Facebook has over 750 million active users?Most businesses have a presence on social media sites like Facebook, Twitter,Youtube, Linkedin and location based services like Foursquare. Do you? If notsign up for an account below! Its FREE! Twitter Facebook Linkedin Youtube FlickrWEBYOGI : www.webyogi.co.uk 12
  • Digital Marketing DIY ToolkitsWebsite ChecklistUse this checklist to make sure you have thought through the steps you need totake to get online.. Think about your website goals and objectives Decide on a domain names/business/brand name Find a good host and buy some hosting for your site Decide if you want to do it yourself or employ a professional web designer Pull together content, images, video etc Think about SEO, identify keywords, set up Google webmaster tools Set up Facebook, Twitter & other social networks if relevant to you business Think about how you will monitor & measure your online effortsIts good to have a plan but dont worry about these decisions & actions. Youcan always change them later!WEBYOGI : www.webyogi.co.uk 13
  • Digital Marketing DIY ToolkitsAbout webyogi Webyogi is a digital marketing consultant with more than 10 years experience in marketing, seo & social media. When she is not advising people about online marketing, she spends a lot of time delivering integrated digital marketing campaigns, building blogs, using social media and trying to fit in a bit of yoga.I wrote this ebook tohelp Webyogi runs online marketing training courses and you get online and find workshops for small businesses, social enterprises andout about online individuals who want to learn more about effective onlinemarketing. marketing. You can learn about a wide range of marketing topics that can help you grow your business online.Id love to hear how youuse this ebook and how ithelped you get online. Find us online: Website: www.webyogi.co.ukPlease get in touch if you Follow on Twitter: webyogifound it useful and Ill Learn digital marketing. Grow online.write some more!Yours webyogiWEBYOGI : www.webyogi.co.uk 14
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