M a r k e t i n g ▼ R e s e a r c h ▼ T r a i n i n g ▼ B r a n d i n g ▼ C r e a t i v e D e s i g n S e r v i c e s

August, 2011

Henry Lester Premier Search Engine Optimization Scores Page One Top Google Rankings for Clients…Again…and Again………… This is really not news to clients of Henry Lester & Associates. Because every client of Henry Lester benefits from our efforts to make their websites Page One, Top 5 Search Engine Ranked, thanks to our Henry Lester Premier Search Engine Optimization. HOW DO WE ACHIEVE THIS SUCCESS FOR OUR CLIENTS As our methods are proprietary in nature, we can only share this much; every client is extraordinarily important to us. So we go way beyond “alt tags”, “meta tags” or the typical home page code. We take the time to hand code each and every page on their site, create a special page of coding strictly accessible by search engine robots to index every page, write each page with not only the reader in mind, but search engine robots, as well, include specific code within each page for search engine robots to follow and verify, and much, much more. Our designs are also created to be the most search engine friendly possible. Why? Because our clients trust us to make them as successful on the web as they can be. Not a single client of ours pays for an adword campaign, or has a sponsored, paid link on a search engine page. All of the examples you will see were accomplished at no additional charge to our client. The Bottom Line Our job is to create the website that will carry out your strategic marketing plan, which we design specifically for you. Obviously, if no one can find your website, we’ve failed. You can have the most compelling design in the world, but if it isn’t designed for search engine optimization, it will only be impressive to you.

M a r k e t i n g ▼ R e s e a r c h ▼ T r a i n i n g ▼ B r a n d i n g ▼ C r e a t i v e D e s i g n S e r v i c e s

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RESULTS OF HENRY LESTER & ASSOCIATES’ PREMIER SEARCH ENGINE OPTIMIZATION We write code specifically to track and analyze the progress of any website we create in terms of a variety of factors, including unique visitors to the site, where they are located, what pages they visited, and so on. We regularly examine the analytics of every website we design and make adjustments to continually optimize a website. Recently one of our clients decided to make a change. As they said, they were looking to “go in a different direction” and subsequently we parted company. These things happen. However, we wanted to know what we could have done better, and so before we parted company we took a closer look at what our client had achieved using our work, as the entire purpose of internet marketing, SEO, and website design is to put your business in front of as many potential customers as possible. So we conducted numerous searches by keying in search terms on Google, and the search engine rankings we found surprised even us. Our client was achieving some extraordinary results. In fact, they had achieved page one, top 5 rankings using national and state-wide search parameters. The “different direction” our client wanted to go in truly had us scratching our heads and wondering what that “direction” might possibly be, other than “South”. We did this again with several more client websites, and the results were continually the same: Page One, top rankings in local, regional, statewide and national searches! Understand that none of these clients have business products or services that are unique in the entire world. These are small businesses, in a very small town, providing general services and products that are not unlike tens of thousands of businesses providing the very same products and services every day across the region, and throughout the nation. OUR RESULTS CLIENT: Clear Choice Energy Solutions LOCATION: Holmen, Wisconsin (Population: 4,300) INDUSTRY: Window and Door Replacement, Foam Insulation Search Parameters: Local, Regional, Statewide and National Results: Free, page one, top four search engine rankings using numerous search terms, in some cases achieving higher rankings than national manufacturers and national brands who spend tens of thousands of dollars every year on sponsored adword campaigns. To follow are screenshots of the Google searches we conducted for this client’s website. The red arrows indicate their position on the page, and at the bottom of the page, note what Google page the client appears on. The search terms used are easily viewed in the search term box at the top of the screen. See the results, below:

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M a r k e t i n g ▼ R e s e a r c h ▼ T r a i n i n g ▼ B r a n d i n g ▼ C r e a t i v e D e s i g n S e r v i c e s

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M a r k e t i n g ▼ R e s e a r c h ▼ T r a i n i n g ▼ B r a n d i n g ▼ C r e a t i v e D e s i g n S e r v i c e s

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M a r k e t i n g ▼ R e s e a r c h ▼ T r a i n i n g ▼ B r a n d i n g ▼ C r e a t i v e D e s i g n S e r v i c e s

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M a r k e t i n g ▼ R e s e a r c h ▼ T r a i n i n g ▼ B r a n d i n g ▼ C r e a t i v e D e s i g n S e r v i c e s

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Here is another example: CLIENT: Blinds By Design LOCATION: Holmen, Wisconsin (Population: 4,300) INDUSTRY: Window Treatments Search Parameters: Local, Regional Results: Free, page one, number one ranking using several search terms. To follow are screenshots of the Google searches we conducted for this client’s website. The red arrows indicate their position on the page, and at the bottom of the page, note what Google page the client appears on. The search terms used are easily viewed in the search term box at the top of the screen. See the results, below:

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OK. Maybe this was just a fluke. But the results say otherwise. Here is another example: CLIENT: Welcome Home LOCATION: Holmen, Wisconsin (Population: 4,300) INDUSTRY: Interior Decorating, Color Consultation, Room Redesign Search Parameters: Local, Regional Results: Free, page one, top 8 search engine rankings using several different search terms. To follow are screenshots of the Google searches we conducted for this client’s website. The red arrows indicate their position on the page, and at the bottom of the page, note what Google page the client appears on. The search terms used are easily viewed in the search term box at the top of the screen. See the results, below:

M a r k e t i n g ▼ R e s e a r c h ▼ T r a i n i n g ▼ B r a n d i n g ▼ C r e a t i v e D e s i g n S e r v i c e s

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M a r k e t i n g ▼ R e s e a r c h ▼ T r a i n i n g ▼ B r a n d i n g ▼ C r e a t i v e D e s i g n S e r v i c e s

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FIND OUT MORE There is no point to having a website if no one can find it. Let us do the work of putting you in front of more people, and at the very summit of the search engine mountain. CONTACT US AND FIND OUT HOW YOU CAN BE AND DO BETTER, GAIN MORE CUSTOMERS, AND REALIZE MORE PROFIT For information on our company, visit: http://www.henrylester.com For information on our website design capabilities, visit: http://www.henrylester.com/webdesign.html For information on our web hosting services, visit: http://www.henrylester.com/webhost.html To contact us: http://www.henrylester.com/contact.php Questions? Please call. (608) 787-0900 (Local Office) 877-787-0900 (