Embed Size (px)
DESCRIPTION
Citation preview
BETA
Reid Hoffman Jeff Weiner
Sean Parker Eduardo SaverinMark Zuckerberg
Biz StoneJack Dorsey Evan WilliamsDick Costolo
Agenda• What is a Personal Brand?
• Why you need it?
• How to apply?
• Channels vs. Identity: (Facebook -LinkedIn-Twitter)
• Social Media Management Tools.
• Collect your desired content & channels in the Hub.
Personal Brand
I didn’t find you!
When did you last google yourself?
Does every result positively promote you?
Are you have the ability to control the results of the 1st page on Google?
who are you?
what is your area of expertise?
what would you like people to know/impress about you?
What is a Personal Brand?
The way they perceive you online..is your “personal brand”.
Of course, you don't really need to “create” a personal brand. You already have one.
Why You need it?
- Employers will Google you.
- If you don't manage it, it will be managed for you.
- You will miss out on conversations from which you can benefit.
- Technology evolves and could leave you in the dust.
You need the same:
- Avatar.
- Full Name.
- Claim your Vanity URL. "Username" 1, 2, 3
- Email.
(Ex: Mari Smith- Larry Prevost - oprah winfrey)
- Personal branding statement.
(Ex: Kareem SaMaRa)
How to apply?
Tell people where you are active on.(Ex: I'm not active on twitter please connect with me at.....)
Add links to other sites .
Email Signature.
Never ignore any channel.
1. Decide your content strategy!
- “depens on your passion”
- (50% in your career - 30% in your hobbies &
interests- 20% other)
- ... ارحمنـا المكتئب الفيسبوكي عزيزي
2. Know your audience.
3. Diverse your content with the right audience.
4. Fill out your profile completely- (work - education – volunteer)- “help you get a job”!
5. Set your privacy settings- test: see your profile for public.- set subscribe button.6. Third party app- post as you.- Profile Tabs.
1. Set some Basics
- Custom URL.
- Headline.
- Summary.
- google keyword tool!
- Add sections: projects - courses – honors,,,
- Recommendations & Endorsement.
2. Develop your network
- Import your contacts.
- Be open and available.
- Leave your email address in summary.
- Promote your URL.
- Update your status.
- Share on Groups. lnkd.in/9minutes Resume.linkedinlabs.com
1. Think Before You TweetAll your tweets archived and still available.
2. Be Yourselfif you don’t show some personality, you will fail.
3. Keep People engagedIf you’re working on a project, or having trouble with something… tweet it.
4. Follow Trends & share on #hashtags trendsmap.com | hashtags.org
5. RetweetAlways give credit to the source, but share it with YOUR audience.
Management Tools
To build anything you need the right tools,,
- Tweet Deck- Buffer- Hootsuite- Paper.li
Collect your desired Content
Follow Influencer:
- Facebook Lists.- Twitter Lists.- Youtube Channels.- Blogs.
bit.ly/rss-directory “groups to rss” app @ facebook
Create Your Hub
your-name.comabout.me
Do & Don’t
- Don’t sell your products.
- Don’t take yourself too seriously.
- Don't present yourself negatively to the
World.
- Don't participate in only one community.
Do & Don’t- Your Image Matters.
- People can become experts, companies
are not.
- People are searching for people just like
you.
- You have something to offer.
- - You Are Unique.
- - There’s No Time Like Today.
internet-life.org/feedback
Questions?
Thanks :_)
Kareem [email protected]://about.me/kareemsamara
Internet Life Initiativewww.internet-life.org
/internetlife.org
