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How to Convince Your Customers to Buy from Your E-Commerce Website WEBii.net 2013

How to Convince Customers to Buy from Your E-commerce Website

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How can you turn an e-commerce website visitor into a sale? Build trust in your website to improve customer conversion. Start with these 9 E-commerce sales / web design tips. Presentation by WEBii.net.

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Page 1: How to Convince Customers to Buy from Your E-commerce Website

How to Convince Your Customers to Buy

from Your E-Commerce Website

WEBii.net 2013

Page 2: How to Convince Customers to Buy from Your E-commerce Website

E-Commerce is diverse…

different Products…different Industries…different Platforms…different Markets…

Page 3: How to Convince Customers to Buy from Your E-commerce Website

But they have something in common…

they want

Customers to Buy

Page 4: How to Convince Customers to Buy from Your E-commerce Website

How Can You Build

TRUST&

Convince Customers

to Take a Bite?

Check Out These 9 Tips

Page 5: How to Convince Customers to Buy from Your E-commerce Website

1. Good Web Design

Look professional & stand out from competitors.A bad web design = A nervous customer

Page 6: How to Convince Customers to Buy from Your E-commerce Website

2. Clear Pricing & Product Info

Don’t make them hunt for it.Online shoppers are impatient & skeptical.

Page 7: How to Convince Customers to Buy from Your E-commerce Website

3. Payment Gateway “Trust” Seal

Grab the code from your payment system provider.Show a relationship with the payment processor.

Page 8: How to Convince Customers to Buy from Your E-commerce Website

4. Testimonials & Reviews

Let your customers sell for you.Letters – Quotes – Client References – Customer

Photos

Page 9: How to Convince Customers to Buy from Your E-commerce Website

5. Video

Interact & engage with the customer.Zappos reports a 6% to 30% increase

in sales for products with video.  - ReelSEO, December 2009

Page 10: How to Convince Customers to Buy from Your E-commerce Website

6. SSL / Security

Add a layer of protection from fraud.Make that nifty little “lock” appear.

Page 11: How to Convince Customers to Buy from Your E-commerce Website

7. Pictures of Products in Use

Some products need visual explanation.Happy customer using your products = testimonial

+ demo!

Page 12: How to Convince Customers to Buy from Your E-commerce Website

8. Press

Let the media sell it. Show off a little.Published Articles – Press Releases – TV – Events

Page 13: How to Convince Customers to Buy from Your E-commerce Website

9. Fan Support

Showcase your social media support.Display your community & strengthen reputation.

Page 14: How to Convince Customers to Buy from Your E-commerce Website

www.WEBii.net888-932-9377Austin, Texas

Good luck with your e-commerce success.