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How to create a Facebook ad that works! By: Kim Hodgson – Schipul The Web Marketing Company www.facebook.com/inkoluv [email protected]

How To Create A Facebook Ad That Works!

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Creating Facebook ads that work for you and get clicks.

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Page 1: How To Create A Facebook Ad That Works!

How to create a Facebook ad that works!

By: Kim Hodgson – Schipul The Web Marketing Companywww.facebook.com/inkoluv

[email protected]

Page 2: How To Create A Facebook Ad That Works!

What we will cover:

• Facebook ads vs. Google ads• Designing your ad to convert• Targeting your ad• When keywords are good and when they are bad• Testing your ads• Tweaking your ad campaign and pricing

Page 3: How To Create A Facebook Ad That Works!

Facebook ads vs. Google ads

Page 4: How To Create A Facebook Ad That Works!

Facebook ads

Page 5: How To Create A Facebook Ad That Works!

Google ads

Page 6: How To Create A Facebook Ad That Works!

What the difference?

Page 7: How To Create A Facebook Ad That Works!

A not so good ad

Ad for home raffle give away benefiting The Myelin Project

Page 8: How To Create A Facebook Ad That Works!

A better ad

Ad for home raffle give away benefiting The Myelin Project

Page 9: How To Create A Facebook Ad That Works!

Designing your ad

Little space, little time! MAKE EVERY WORD COUNT!

Page 10: How To Create A Facebook Ad That Works!

Where do you want to send folks?

Send them to a landing page or somewhere on FB.

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The TITLE is key

You have 25 characters to grab attention and offer some VALUE to the viewer

Ad one: what’s the value? Ad two: clear value!

Page 12: How To Create A Facebook Ad That Works!

The IMAGE backs the title

Ad shown on my personal profile

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The BODY supports everything else

Children’s Museum of Houston ad featuring Santa at the museum.

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Targeting your ad

Decide how targeted you want your ad to be.

Page 15: How To Create A Facebook Ad That Works!
Page 16: How To Create A Facebook Ad That Works!

Keywords can be good and bad

GOOD: Keywords target specific groups

BAD: Present missed opportunity based on user profile information

www.facebook.com/tonychacheres

Page 17: How To Create A Facebook Ad That Works!

Let’s create an ad

www.facebook.com/tonychacheres

Page 18: How To Create A Facebook Ad That Works!

Create a campaign and set pricing

www.facebook.com/tonychacheres

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Test your ad

www.facebook.com/tonychacheres

Page 20: How To Create A Facebook Ad That Works!

Tweak your ads

www.facebook.com/tonychacheres

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Questions?

www.facebook.com/tonychachereswww.flickr.com/photos/naztrida/2862505972/

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Thank you!

www.facebook.com/tonychacheres

By: Kim Hodgson Schipul The Web Marketing Company

www.facebook.com/[email protected]