July 2012, Layar

How to Create an Effective Campaign with Layar Creator

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Steps to Great Campaign Creation• Check out Layar Creator showcases & Explore Layar Creator yourself

• Make a realistic Campaign Creation and Marketing Plan in conjunction with your Print Production Plan

• Come up with Campaign Concept

• Prepare your pages & assets

• Create your campaign and augment your pages

• Test your campaign

• Publish your campaign2

July 2012, Layar

Layar Creator: Activate print with digital content

• Easy to use, bulk upload, simple drag & drop functionality

• Interactive digital buttons linking to various destinations, including videos

• Custom buttons with your own design

• Measurable results once published

Read more: Layar Features on Layar website

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July 2012, Layar

Layar Creator Showcases

• Check out our LAYARED magazine to see what interactive print is all about

• View LAYARED magazine online

• Read existing use cases for inspiration

• Visit Layar blog for latest show cases

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July 2012, Layar

Layar Creator Exploration

• Sign up to start using Layar Creator right away !

• Experiment with the Creator using your own print material, or

• Recreate interactive print experience on LAYARED magazine using materials prepared by Layar

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Getting Started with Layar Creator

• Video Tutorials - a list of tutorials that demonstrates the Layar Creator• Quick Overview• Bulk Uploads• Using Buttons• Campaign Management• AR video Creation• Understanding Stats Report

• Getting Started Guide - detailed explanation on each element of the Creator

• Check out all helpful resources available on Layar Creator Support forum

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July 2012, Layar

Questions to yourself

After checking out the use cases and playing with the Layar Creator, ask yourself the following questions:

• Is Layar technology something for my business ?

• Does it have all the features I need ?

• How can I integrate it into my business ?

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July 2012, Layar

Campaign Creation & Marketing Plan A reasonable and deliverable campaign creation plan is the key to the success of the campaign. Here is a checklist that you need to address:

• The objectives of this campaign

• What activities are needed in the campaign creation process ?

• Who should participate in the campaign creation team ?

• How much time should be spent on each activity ? • Tip: reserve enough time for learning and playing with the Creator• Tip: Testing is critical for good user experience and it always takes more time than you thought

• Which marketing actions are needed to create awareness ?

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July 2012, Layar

Campaign Concept• Work with your creative team to come up with a nice campaign concept deliverable

using the Layar Creator

• Try to come up with a theme for the entire campaign

• Get users in with “wrong reality” • hidden reality -> reveal• locked reality -> unlock• incomplete reality -> complete

• Add discounts & exclusive content

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July 2012, Layar

Reveal hidden message with Layar

Campaign Concept Examples

solve the puzzle !

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July 2012, Layar

Campaign Concept ExamplesPrint Ad

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July 2012, Layar

Campaign Concept ExamplesPrint Ad

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July 2012, Layar

Campaign Concept ExamplesPrint Ad What you see with Layar

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July 2012, Layar

Campaign Concept Examples

Discount & Exclusive Content

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• Prepare pages according to the best practices

• Select pages that you want to augment carefully

• Use Layar Logo + call to action

• Create instructions for users

Get Your Pages & Assets Ready

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July 2012, Layar

Page Design Guideline

Good insufficient details

similar images plain text

• Planar target object (magazine, poster, CD cover, etc)

• Sufficiently high resolution of the object

• Sufficient size & image detail

• Frontal view image

• No borders or clutter

• Avoid glare and highlights

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July 2012, Layar

• Choose cover page

• Upload images on a page separately instead of the entire page

• Try to avoid uploading pages with large blocks of text. It is best to upload the image portion of the page.

ww

w.li

ndam

agaz

ine.

nl

Kruisverhoor Thomas Acda & Thekla Reuten

De nieuwe vrekDure kleren en havermoutpap

Mijn dochter haat meEn wil me nooit meer zien

88D E C E M B E R 2 0 1 1 P R I J S ! 5 , 5 0

LINDA

. 88 december 2011 w

ww

.lindamagazine.nl

lindaspeeltoprah

YOU GET A CAR! AND YOU GET A CAR! AND YOU GET A CAR!

voor1043120_Cover_ZB.indd 1 25-10-11 16:44

Which Page to Select ?

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July 2012, Layar

Layar Logo + Call to Action

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July 2012, Layar

Layar Logo + Call to Action

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Layar + call to action in or underneath the image to guide the reader

This triggers the user to scan the image itself.

In this case, it is recommended to upload the image to the Creator instead of the entire page.

Where to Place the Layar Logo ?

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If every segment of the page is augmented: you can use one logo on top of page

This triggers the user to scan the entire page.

In this case, it is recommended to upload the page to the Creator.

Where to Place the Layar Logo ?

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July 2012, Layar

• Instruct users on how to discover AR content

• Reserve space for instructions

• Mention how to download/ update

• Create your own look & feel

• Keep the Layar logo intact

“How to User Layar App” Instructions

Download the layar logo and instructions package here.

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• Custom Instructions on the cover page

• VPRO Gids - dutch public broadcasting organization

“How to” Instructions Example

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Create Custom Buttons

• Create Custom buttons that:• match the look & feel of the print• are visually attractive to the users• are self explanatory

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• Balancing digital content: editorial vs advertising

• More an aesthetic choice • place where it makes the most sense• look natural in context with the physical object• visible to users

• Better on more visually busy part of page and NOT on blank spaces

Where to Place the Buttons ?

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July 2012, Layar

Button Placement Examples

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• Thorough campaign testing is critical

• Both technical and aesthetic aspects

• Test your campaign as much as possible• both iphone and android devices• latest layar app

• If possible, do a test with a small group of users !

Test Your Campaign Thoroughly

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• Double check the quality of the pages

• Are user instructions in your publication clear enough ?

• Are Interactive Print buttons placed at the right place ? • Are the buttons sticky to the print

• Does each button function correctly ? • no broken links• videos can be played

• Does the campaign offer good user experience ? • what’s more natural, scanning the entire page or a single image on the page ?

Testing Guidelines

Read more: complete testing guidelines

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Campaign Creation Timeline

0% 20%

Timeline in percentage

40% 70% 80% 100%

Check out Layar possibilities &

Explore the Layar Creator

Come up with Campaign Concept

Prepare campaign pages, custom button designs &

how to instructionsCreate campaign Test and finalize the campaign

• Below is a recommended timeline distribution schedule

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July 2012, Layar

Layar Creator Resources• Layar website

• Layar Features• Use Cases• Layar blog

• Layar Creator Support environment (forums & ticketing system) • Video Tutorials - a list of tutorials that demonstrate Layar Creator• Getting Started Guide - detailed explanation on each element of the Creator• Testing Instructions• Best Practices & Tips • FAQs• more

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