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How to Create &
Manage Blog Content
“Computationally Intense Algorithm”
Content creation is the single
most important factor to your
program’s success.
How Marketers Participate in Search
Pay Per Click keywords•B-to-C averages 22,113 (mean around 1,000)
•B-to-B average = 806
• Keywords
• Titles
• Recent Content
• Lots of Content
• Links
• Relevance
Why Blogging works for SEO
Engagement:Bounce Rates/Click Through Rates
“But I don’t have Time to
write all this content..”
Write Less!
Write Efficiently
Empower your team
Scour Your Email Newsletters
Print Collateral
Use Email to Solicit Content
Find Content Ideas:
Read other blogs on your industry…your
comments
Focus on
Pictures & Video
Template Content!
UnlimitedTopic Driven
Blogging topictopictopic
Trend Three: Control Is OK
Contact Information:
Chris Baggott
CEO/Co-founder
Compendium [email protected]
Google – Chris Baggott
