82
Trent Mankelow How to create government websites that rock

How to Create Government Websites that Rock

Embed Size (px)

DESCRIPTION

Trent Mankelow from Optimal Usability ran this presentation on 23 July 2010

Citation preview

Page 1: How to Create Government Websites that Rock

Trent Mankelow

How to create government websites that rock

Page 2: How to Create Government Websites that Rock
Page 3: How to Create Government Websites that Rock
Page 4: How to Create Government Websites that Rock
Page 5: How to Create Government Websites that Rock

Adán Christian

Page 6: How to Create Government Websites that Rock
Page 7: How to Create Government Websites that Rock
Page 8: How to Create Government Websites that Rock

Why can’t government websites:

•Connect with us emotionally?

•Build long-term relationships?

•Be agile, and acknowledge that different people have different needs?

Page 9: How to Create Government Websites that Rock

How to create government websites that

Trent Mankelow

Page 10: How to Create Government Websites that Rock

Government websites rock when

they are

Useful

Attractive

Social

Open

Playful

Page 11: How to Create Government Websites that Rock

A ttractive

S ocialO penU sefulP layful

Page 12: How to Create Government Websites that Rock
Page 13: How to Create Government Websites that Rock
Page 14: How to Create Government Websites that Rock

Government websites rock when they are

Useful

Page 15: How to Create Government Websites that Rock
Page 16: How to Create Government Websites that Rock
Page 17: How to Create Government Websites that Rock
Page 18: How to Create Government Websites that Rock
Page 19: How to Create Government Websites that Rock
Page 20: How to Create Government Websites that Rock
Page 21: How to Create Government Websites that Rock
Page 22: How to Create Government Websites that Rock
Page 23: How to Create Government Websites that Rock
Page 24: How to Create Government Websites that Rock

“People these days expect information when they want it, in nice digestible chunks.”

- Transport for London spokesman

Source: http://technology.timesonline.co.uk/tol/news/tech_and_web/article3881779.ece

Page 25: How to Create Government Websites that Rock

40,000,000

Page 26: How to Create Government Websites that Rock

40,000,000

Page 27: How to Create Government Websites that Rock

Government websites rock when they are

Attractive

Page 28: How to Create Government Websites that Rock
Page 29: How to Create Government Websites that Rock
Page 30: How to Create Government Websites that Rock

30

Page 31: How to Create Government Websites that Rock

Q: Why is attractiveness important?

Page 32: How to Create Government Websites that Rock

If someone is physically attractive, people tend to assume they also have a host of admirable qualities, such as intelligence and honesty.

- B.J. Fogg

Page 33: How to Create Government Websites that Rock

Source: http://www.valentinemoore.co.uk/trv/Attractive.pdf

Page 34: How to Create Government Websites that Rock

34

Page 35: How to Create Government Websites that Rock

If you want visitors to look at something in particular, then have the person in the photo “looking” at that spot on the page.

Page 36: How to Create Government Websites that Rock
Page 37: How to Create Government Websites that Rock

Government websites rock when they are

Social

Page 38: How to Create Government Websites that Rock
Page 39: How to Create Government Websites that Rock

Social proof – we tend to follow the patterns of similar people in new or unfamiliar situations

Page 40: How to Create Government Websites that Rock
Page 41: How to Create Government Websites that Rock
Page 42: How to Create Government Websites that Rock

Source: http://www.nhs.uk/ServiceDirectories/pages/Hospital.aspx?id=RP401&v=4

Page 43: How to Create Government Websites that Rock
Page 44: How to Create Government Websites that Rock
Page 45: How to Create Government Websites that Rock
Page 46: How to Create Government Websites that Rock

Government websites rock when they are

Open

Page 47: How to Create Government Websites that Rock

Food

Sex

Information??

Dopamine makes us

seek

Image Source: http://www.redstamp.com/products/1932-Paperwork-Sticky-Notes-Anne-Taintor

Page 48: How to Create Government Websites that Rock
Page 49: How to Create Government Websites that Rock

Open data enhances public sector efficiency by transferring some of the analytical demands of government to NGOs, research institutes and the media, which have been found to combine data from various sources in original and inventive ways.

United Nations E-Government Survey 2010

Page 50: How to Create Government Websites that Rock

Source: http://www.thisweknow.org/l/CA/Beverly_hills

Page 51: How to Create Government Websites that Rock

Source: http://www.suburbantrends.com.au

Page 52: How to Create Government Websites that Rock
Page 53: How to Create Government Websites that Rock

24 jams versus 6 jams

24 jams•60% of customers stopped for a taste•3% made a purchase

6 jams•40% of customers stopped for a taste•30% made a purchase

Page 54: How to Create Government Websites that Rock

Government websites rock when they are

Playful

Page 55: How to Create Government Websites that Rock

Video: http://www.youtube.com/watch?v=2lXh2n0aPyw

Page 56: How to Create Government Websites that Rock

Can you design something which ‘plays’ with its users, provoking curiosity or making interactions into a game?

- Dan Lockton

Page 57: How to Create Government Websites that Rock
Page 58: How to Create Government Websites that Rock
Page 59: How to Create Government Websites that Rock
Page 60: How to Create Government Websites that Rock
Page 61: How to Create Government Websites that Rock
Page 62: How to Create Government Websites that Rock

Source: http://www.flickr.com/groups/microcopy/

Page 63: How to Create Government Websites that Rock
Page 64: How to Create Government Websites that Rock

64

Page 65: How to Create Government Websites that Rock

65

Page 66: How to Create Government Websites that Rock

66

Page 67: How to Create Government Websites that Rock
Page 68: How to Create Government Websites that Rock

68

Page 69: How to Create Government Websites that Rock

How can you delight users?

Page 70: How to Create Government Websites that Rock

In conclusion

Page 71: How to Create Government Websites that Rock

Challenges • Design and research techniques are used informally – not strategically

• Shared accountability encourages mediocrity

• Competing priorities means that web teams are often under resourced

Page 72: How to Create Government Websites that Rock

“...the only way to have good ideas is to have lots of ideas and discard the bad ones, but you cannot afford too much creativity with benefit payments or traffic lights, school curriculums or court procedures”

– Geoff Mulgan

Page 73: How to Create Government Websites that Rock
Page 74: How to Create Government Websites that Rock

Source: Household Use of Information and Communication Technology: 2009, Statistics New Zealand

Page 75: How to Create Government Websites that Rock

Source: Kiwis and Government Online Survey (2008), Statistics NZ

Page 76: How to Create Government Websites that Rock

A ttractive

S ocialO penU sefulP layful

The perfect government website?

Page 77: How to Create Government Websites that Rock

The perfect government website?

• There is no magic formula to creating world-class government websites

• We live in a world that is real, complicated, loud, messy and filled with real people

• An attitude of thoughtful innovation• We need a mix of research and

design methods

Page 78: How to Create Government Websites that Rock

Next steps

Page 79: How to Create Government Websites that Rock
Page 80: How to Create Government Websites that Rock

Q: What do you call curry in India?

A: Food

Page 81: How to Create Government Websites that Rock

It shouldn't be “e-Government”. It should just be government

Page 82: How to Create Government Websites that Rock

ThanksTrent [email protected]

Sign up to our newsletter at optimalusability.com!