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Four Ways to Disrupt Your Industry, or Create an Entirely New Business, With a Mobile App
• 116 Million Americans will use a smartphone at least monthly by the end of 2012
• US smartphone users and penetration, 2010-2016:– - 2010: 62.2 million (26.9% of mobile phone users /
20.2% of population)
– - 2011: 93.1 million (39.2% / 29.7%)
– - 2012: 115.8 million (47.7% / 36.6%)
– - 2013: 137.5 million (55.5% / 43.1%)
– - 2014: 157.7 million (62.5% / 48.9%)
– - 2015: 176.3 million (68.8% / 54.2%)
– - 2016:192.4 million (74.1% / 58.5%)
More Mobile Users Now Than Ever
Total Apps Available
Apple650,000
Android400,000
Windows82,234
Blackberry70,000
Source: mobilestatistics.com
$-
$200,000,000.00
$400,000,000.00
$600,000,000.00
$800,000,000.00
$1,000,000,000.00
SocialCamSiri
Draw Something Instagram
Sale Price of Popular Apps
Mobile Penetration by Age & Income
Mobile vs. Web Consumption
Mobile App Consumption
Source: labstrike.blogspot.com
Social Networking – Male vs. Female
So how can you disrupt an industry, or create a new business, with apps?
• Intermediate Your Industry• Dis-Intermediate Your Industry• Gamification • Niche an Existing Idea
Intermediation“Get between buyers and sellers”
Find a Need
Create an Alternate Choice
Create a Market
Provide a Solution
Dis-Intermediation“Eliminate the Middle Man”
Create a Market Using Your Idea
Create a Hub for Both Parties
Create a Need and Provide a Solution
Gamification
Gamification is the use of game design techniques, game thinking and game mechanics to enhance non-game contexts.
Win PrizesQR Codes
Gamification
Socialize
Niche an Existing Idea
Connect with Friends
Share Photos
Share Thoughts
Share Events Close FriendsShare Photos and Music
Share Thoughts and PlacesIntimate
VS.
"Take a General Idea and Target a Specific Audience.”
3 Bonus Disruptions
Apply a concept from one industry to another.
Take an existing idea and improve it.
Leverage popular trends.
How to Start Disrupting?Not all app ideas are feasible, while some can be million dollar ideas.
Hard to identify and find the target market.
Cost of production is too high.
“$100b Industry, and if we just get 1%...”
Lance MayfieldBusiness Development
818-665-7466
@lancemayfield
Take Action!
