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a critical view on business changes in our age, and the impact they are having on structures and organizations which were defined in another century and are not anymore suited for today purposes. Who has the courage to challenge those structure and fully embrace change and uncertainty? How can an agile approach help to better support those changes?
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agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
How to get everything right...by doing everything wrong?
agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
Andrea Tomasini
Agile Coach & [email protected]
agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
What’s happening to our Business?
agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
Deepa Chandrasekaran, Gerard J. Tellis - Marshall School of Business, University of Southern California, Los Angeles, California
1915 1939 1972 1976 1983 1994 1998 2000 2002 2004
13.5 years
3 months
Time to Market
agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
Products more &
more complex
agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
too slow tooexpen$ive too
complex
No more Mediocrity
agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
Customers can change ...
... and they will!
agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
Customers evaluate
our services
Customers influence other customers
Customers are in control of the business
Customer Capitalism
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What are we doing about it?
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CorporateHi
erar
chy
Compliance
Individ
ual
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We change the structure ...
... every 6-9 months
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We expect to gain
more
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ChaosDispiritDemotivation
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Why?
Symptom ≠ Problem
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??? Manager
EMEA
Worldwide Trade Corporation
I am...
... my position
agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
The Enemy is ...
... out there
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The Illusion to ...
... take charge
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The Fixation ...
... on events
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The Parable ...
... of the boiled frog
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The delusion of ...
... learning from experience
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The Myth of theManagement Team
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Mana!ment
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Immutable Truth
It is always been
there...
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command & control
tightly planned work
competition through economies of scale and cost reduction
impersonalcommunications
hierarchy
agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
Why
? Social &
Economic
conditions
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“The goal of the system is to make individuals as predictable and
controllable as the capital assets for which they are responsible”
(Harold Geneen ITT, 1965)
The System Has Stopped
Delivering
“In the past, Man has been first. In future, the system must be first”
(Frederick Taylor, The Principles of Scientific Management, 1911)
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semi-skilled
knowledge
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Committed Workforce
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20th century 21st century
Customers take charge
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What we should do about it instead!
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a NEW start
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Organization
Wo
rk
ers
Cu
sto
mer
s
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Break
the Iron
Triangle!
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Passion
Delight
Success
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What’s the recipe?
1) Focus on Value, not compliance!
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What’s the recipe?
2) Encourage and nurture engagement
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What’s the recipe?
3) Work with Self-Organizing Teams, so to use all the brain-power you have available instead of only 1 on 5!
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What’s the recipe?
4) Use empirical control, focus on outcome not on output!
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What’s the recipe?
5) Use an iterative & incremental approach to learn as fast as possible
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What’s the recipe?
6) Understand it is a cultural change... and it’s not about you
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Thank You!
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More food for thought...
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