TODAY’S LESSON:• How to get on the front page when local customers search for mortgages online

Even if you don’t have a website and consider yourself “techie challenged”

• How to Pre-Sell your new customers using the power of Social Proof

Using repeats, referrals and testimonials properly in todays tech crazy world

For taking action and attending todays presentation You get a Free $100 Google Ad Credit *limited availability

Source: Google Lat Long Blog

97% of People Conduct Research Online Before Doing Business Locally!

We Know We Can Get Customers Online But...• Learning how to successfully market online

can be Confusing and Frustrating.

• Finding time to implement is incredibly difficult. You’re a mortgage broker not a tech guru.

• Many online marketing plans are to vague and don’t offer to do it for you!

I Know How To Help You

Let’s Get Started

Who Am I?• Joined our Mortgage Broker Community in 2006

• 25 Years Old

• Could not get print advertising to work for me

• Found myself on the Rate Sheets and Donuts Circuit

• Discovered that over 86% of people started their home search ONLINE!

• Realized that my inner geek was a huge asset!

What Happened?

• One Traffic Source

• One Website

• Doubled Sales #’s

• Quickly discovered that I could not out-market the major banks!

• Started focusing on LOCAL traffic for Realtors

• Generated over 300 local leads my first month

The Traffic Source

My Quarter Million Dollar Coffee Mug

• After 3 Years and over $250,000 spent on Google... They shut my ads off!

• But the Coffee Mug was a nice touch

WHY?

The Shift To LOCAL

RESULTS

The Big Changes!The Continuation Of Local and Social

The Evolution of Word Of Mouth

How does it work?

The Old Way

The NEW Way

?

The New Front Page

Your New Website

1. More Traffic Sources and Positioning over SEO results on the Front Page

The Changes

2. New Rating and Review System!

3. Personal Search Results Based on Online Reviews and Connections

4. Personal Branding Search

Your System For Success

You need an Awesome Google + Local Page to Capture Local Online Customers!

You need online referrals to boost your rank and Profit from Social Proof!

Step #1

Step #2

Step #1

• Download your FREE Google + Local Manual from WWW.CWJSTONE.COM

• Find or Claim your Page using your Local Google Traffic Manual

• Link your Places Page to your Branded Website

• Install your 10 Photo’s

• Install and Map your 5 Videos

• Once your Google Places Page is Claimed you need Local Engine Optimization

• Register and Setup Over 100 Individual Accounts

• Link these sites to your Google + Local Page and to your Branded Website

• www.cwjstone.com/last-chance

Yahoo, MSN, Facebook, YouTube,Yelp, Foursquare,

Advanced Technique

Step #1 Complete

• We now have the solid foundation we need to place our ratings and reviews on top of.

Social Alchemy

How we generated 17 Ratings and Reviews in Just 2 Days.

Step #2

Your Online Rating Is Now Part Of Your Ranking!

My Results

2.3 Billion Competing Websites!

Social Alchemy

Who are your best past customers?Customers that are now your friends.

Who are your Friends that you have done Business with? Friends that are customers.

Value Partners

Remember the purpose of this exercise is to create a list of people you know that are happy to give you a 5 star rating and review. The more you get, the better your results will be!

5 Simple Steps

1 Brainstorm Your Top Value Partners

Step 2

Copy the email

Hey {Firstname}!

Hope all is well with you and your family!

I am running a test right now on my business and I am wondering if you can do me a favor.

I have been focusing all my work efforts lately on Local, Mobile and Social Marketing. Specifically Google Places Pages.

Over the next 5 days I am testing what results I can get from getting 5 star reviews each day.

Can you take a couple of minutes today to leave me a 5 star rating and leave a little review for me?

Here is the link you need for my Google Places Page; http://goo.gl/Gv6ck (This is where you leave the review)

Here is a link to a video I made for you that shows you how to go through the rating and review process. http://cwjstone.com/google-places-ratings-and-reviews/

Here are a couple of samples for you to help save you some time.

“Hey Johnstone. You rock! Thanks for all your guidance with our online marketing. We used to be incredibly confused when it came to Social Media, now we have a clear, concise and measurable PLAN!”

“It has been a true pleasure to have Chris Johnstone consult with our company. His marketing methods are truly cutting edge and get results. Thanks Chris!”

“Chris is the nicest nerd I know! His Presentation for our company was Informative, Entertaining and gave our members a clear understanding of how to actually IMPLEMENT social media in their business.”

If you have any questions please give me a call. You know the number 519.362.9389

Thanks! I really appreciate it.

To say Thank You for your time and support I took the time to put together a little something for you. It is a fun resource to help make sure that you and your family are on track with your finances.

It is the first version and I would love your feedback on if you really found it helpful. You can check it out here: Facebook Link

Talk soon,

Signature

Step 3

Replace the Example Testimonials

Hey {Firstname}!

Hope all is well with you and your family!

I am running a test right now on my business and I am wondering if you can do me a favor.

I have been focusing all my work efforts lately on Local, Mobile and Social Marketing. Specifically Google Places Pages.

Over the next 5 days I am testing what results I can get from getting 5 star reviews each day.

Can you take a couple of minutes today to leave me a 5 star rating and leave a little review for me?

Here is the link you need for my Google Places Page; http://goo.gl/Gv6ck (This is where you leave the review)

Here is a link to a video I made for you that shows you how to go through the rating and review process. http://cwjstone.com/google-places-ratings-and-reviews/

Here are a couple of samples for you to help save you some time.

“Hey Johnstone. You rock! Thanks for all your guidance with our online marketing. We used to be incredibly confused when it came to Social Media, now we have a clear, concise and measurable PLAN!”

“It has been a true pleasure to have Chris Johnstone consult with our company. His marketing methods are truly cutting edge and get results. Thanks Chris!”

“Chris is the nicest nerd I know! His Presentation for our company was Informative, Entertaining and gave our members a clear understanding of how to actually IMPLEMENT social media in their business.”

If you have any questions please give me a call. You know the number 519.362.9389

Thanks! I really appreciate it.

To say Thank You for your time and support I took the time to put together a little something for you. It is a fun resource to help make sure that you and your family are on track with your finances.

It is the first version and I would love your feedback on if you really found it helpful. You can check it out here: Facebook Link

Talk soon,

Signature

Step 4

Brainstorm Your Thank You Gift!

Hey {Firstname}!

Hope all is well with you and your family!

I am running a test right now on my business and I am wondering if you can do me a favor.

I have been focusing all my work efforts lately on Local, Mobile and Social Marketing. Specifically Google Places Pages.

Over the next 5 days I am testing what results I can get from getting 5 star reviews each day.

Can you take a couple of minutes today to leave me a 5 star rating and leave a little review for me?

Here is the link you need for my Google Places Page; http://goo.gl/Gv6ck (This is where you leave the review)

Here is a link to a video I made for you that shows you how to go through the rating and review process. http://cwjstone.com/google-places-ratings-and-reviews/

Here are a couple of samples for you to help save you some time.

“Hey Johnstone. You rock! Thanks for all your guidance with our online marketing. We used to be incredibly confused when it came to Social Media, now we have a clear, concise and measurable PLAN!”

“It has been a true pleasure to have Chris Johnstone consult with our company. His marketing methods are truly cutting edge and get results. Thanks Chris!”

“Chris is the nicest nerd I know! His Presentation for our company was Informative, Entertaining and gave our members a clear understanding of how to actually IMPLEMENT social media in their business.”

If you have any questions please give me a call. You know the number 519.362.9389

Thanks! I really appreciate it.

To say Thank You for your time and support I took the time to put together a little something for you. It is a fun resource to help make sure that you and your family are on track with your finances.

It is the first version and I would love your feedback on if you really found it helpful. You can check it out here: Facebook Link

Talk soon,

Signature

Step 5

Send the Email!

Hey {Firstname}!

Hope all is well with you and your family!

I am running a test right now on my business and I am wondering if you can do me a favor.

I have been focusing all my work efforts lately on Local, Mobile and Social Marketing. Specifically Google Places Pages.

Over the next 5 days I am testing what results I can get from getting 5 star reviews each day.

Can you take a couple of minutes today to leave me a 5 star rating and leave a little review for me?

Here is the link you need for my Google Places Page; http://goo.gl/Gv6ck (This is where you leave the review)

Here is a link to a video I made for you that shows you how to go through the rating and review process. http://cwjstone.com/google-places-ratings-and-reviews/

Here are a couple of samples for you to help save you some time.

“Hey Johnstone. You rock! Thanks for all your guidance with our online marketing. We used to be incredibly confused when it came to Social Media, now we have a clear, concise and measurable PLAN!”

“It has been a true pleasure to have Chris Johnstone consult with our company. His marketing methods are truly cutting edge and get results. Thanks Chris!”

“Chris is the nicest nerd I know! His Presentation for our company was Informative, Entertaining and gave our members a clear understanding of how to actually IMPLEMENT social media in their business.”

If you have any questions please give me a call. You know the number 519.362.9389

Thanks! I really appreciate it.

To say Thank You for your time and support I took the time to put together a little something for you. It is a fun resource to help make sure that you and your family are on track with your finances.

It is the first version and I would love your feedback on if you really found it helpful. You can check it out here: Facebook Link

Talk soon,

Signature

What We Just Created #1: Front Page Rankings on the major search engines

#3: We are Overcoming your future clients Objections in a Cool way by using Social Proof

#4: We have made an Irresistible Offer to have them contact us and share with their Facebook Friends!

#2: The most Socially Compelling and Trustworthy Mortgage site on the front Page

CWJSTONE.COM

4 One Hour Local Google Traffic Training recordings with Chris Johnstone!

In these info packed recordings you will be taken through everything you need to know about Local Marketing in your Mortgage Business!

Value: $800

FASTMover Bonus #1

CWJSTONE.COM

Personal Consulting with Chris Value: $500!

Bonus Value

The Local Google Traffic Live Recordings

Value: $800!

Bonus Value: $1300!

How Can I Help YOU?

www.cwjstone.com/proof