How To Have Eager Prospects Calling and

Begging For Next-Day Appointments

4 Little Known Ways for Driving Traffic, Leads & Sales

?

The Question becomes:

“What makes a great (Lead Generating)

website?”

<THE Interactive & Multi-Channel Web

SECTION 1 - Get Found Online

SEO (search engine optimization)

• Not very technical, and work with your webmaster

• Long term thinking over short term gains

• Highest return over time if done right

SEO Starter tips - Broad

1. Create high quality educational or entertaining content

2. Set up a blog and schedule content (weekly)

3. Write guest posts on other blogs4. Set up social media profiles – start

sharing

SEO Starter tips - Specific

1. Research and choose a keyword for each page

2. Use keywords in headlines and sub-heads

3. Naturally place keyword and variations into body

4. Keywords in filenames and pictures (urls/jpgs, etc)

5. Think about your users 1st, search engines 2nd

6. Include keywords in TITLE tags, META Descriptions

SECTION 2 – Good User Experience & Design

Good User Experience & Design

Good User Experience & Design TIPS

1.Colors – two to four colors for templates and materials2.Avoid Flash and lots of “moving” parts3.Clear navigation – beneficial for users & search engines4.Clear fonts, sizes and colors to match, easy to read5.Section headers, short paragraphs, bullet-lists6.Consistent page behavior as you move through7.More real pictures, less stock-photography8.Viewable on multiple devices – browsers, tablets, mobile

SECTION 3 – Great Content/Offers

Great Content/Offers - Tips1.Create headlines that speak to “that”

page2.Use powerful value propositions, no ‘corp.

speak’3.Clear ‘call-to-action’ and next steps4.Test your copy, headlines and offers (A/B)5.Provide educational content – ebooks,

whitepapers, vids...6.Write thinking about “how to” solve (their

problems)7.No stale websites – old content gives ‘bad’

feeling8.Connect with your audience, and be

accurate, factual…9.Setup and start blogging – build your

authority+trust10.Share it, Socialize It!

Great Content/Offers - Tips

1.Leverage that content (images, video, audio, games, etc)2.Authentic customer stories, testimonials3.Use online sites for reviews, local, specific directories

SECTION 4 – Improving Conversions

Improving Conversions with “CTA” - TIPS

1.Make it clear, bold – a link, button or image2.Professional look – make them want to click on it3.“Less is more” – simple often works best4.Test buttons, placement, language5.Plan out “above fold” segments, copy, layout6.ABT = Always Be Testing!7.Enhance your “thank you pages”8.Specific landing pages (lead capture pages)9.Make Forms with less ‘friction’ – less fields often better

Improving Conversions - “BAD PAGE”

Improving Conversions - “Good PAGE”

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