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Sell. More.
The Art of ConversionFlash GAMM!
Kyiv, 2010
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Sell. More.
Agenda
What is Conversion?
The Art of Conversion
- Payment Option Mix
- Payment Page
Case Studies
Our Clients
Any Questions
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What is Conversion?
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One of 3 Success Elements
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CAMPAIGNS
The Funnel
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Why So Important?
Higher
Conversion
=
Better Shopping
Experience
Better Shopping
Experience
=
More Loyal
Customer
More Loyal
Customers
=
More Repetitive
Purchases
More Repetitive
Purchases
=
More Sales
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How to Increase Conversion
Have the right checkout process
Have the right mix of payment options
Have the right payment page
Have higher conversion
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Right Mix of Payment Options
CC
+1
+2
+3
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Have the Right Payment Page
Increased Sales by
30%?
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Case Study 1 Oberon Media
A Hidden Object client-based game
Specific checkout and billing was created
All credit and debit cards had to be supported
Compliant to all known international standards -PCI
Purpose: increase number of customers and
conversion ratio
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No redirection + Unique billing cycle => higher
conversion of more fewer purchases
More Sales
Fewer chargebacks due to the amount deducted
Larger customer base and increased loyalty
Case Study 1 Oberon Media
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Case Study 2 Invideous
Newly launched platform for in-video revenue streams
Simple and quick checkout was devised
Payment options included credit and debit cards, PayPal
Payment steps were down to a minimum
Purpose : increase conversion and sales
Customer is Engaged
Optimized checkout process
Higher Conversion => More sales
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Conversion is Important!!!
Higher conversion means:
Better checkout process intuitive and luring
The website is perceived as trustworthy and secure
More sales
More loyal customers => even more sales
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Our Clients
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Further Reference
@gate2shop
facebook.com/gate2shop
Look up Gate2Shop on Slideshare
to see this presentation
Any further questions [email protected]
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Sell. More.
Thank you!
