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http://www.gloriarand.com SEO Copywriter & Social Media Consultant Gloria Rand presents a webinar that shows business owners and entrepreneurs how to leverage the latest Facebook changes to the news feed and Insights for profits and success in 2012.
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How to Leverage the Latest Facebook Changes to Put Your Business on theFast Track to Success in 2012
Presenter: Gloria Rand SEO Copywriter
Overview
• News feed changes
• Edge Rank
• Reviews
• Discussions
• Insights
• Newsflash! Stay tuned for details…
News Feed Changes
News Feed Changes
Scroll Bar allows you to navigate between posts
Friend Lists
Smart lists - Create themselves and stay up-to-date based on profile info your friends have in common with you--like your work, school, family and city.Close Friends and Acquaintances lists - See your best friends' photos and posts in one place, and see less from people you're not as close to.Better suggestions - Add the right friends to your lists without a lot of effort.
News Feed Effect
Source: EdgeRank Checker
Key factor in determining which posts, content and updates appear in users' news feeds
Edge Rank
Key factor in determining which posts, content and updates appear in users' news feeds
Edge Rank
What’s new?
Non-Fans can post on a page wall, and like/comment/share fan page content
Edge Rank
Edge Rank
Old Goal:
Edge Rank
Old Goal: New Goal:
How do you get people
to share your content?
Post quality, relevant content daily
Thoughts
Blog Post
Industry News
Use
Eye-Catching
Images
Fan Engagement
Be brief!
Fan Engagement
Posts that are 80 characters or less in length receive 27% higher engagement rates**Source: BuddyMedia
Include
Call to action
Fan Engagement
Timely tips
Fan Engagement
Experiment with longer posts
Up to 5,000 characters
Fan Engagement
Share a great cause
Fan Engagement
Make things fun!
http://www.facebook.com/promotions_guidelines.php
Fan Engagement
Recognize your fans
Fan Engagement
Recognize your fans
Fan Engagement
Visit www.Booshaka.com
to install this free app
Make it easy for people to contact you
Fan Engagement
Fan Engagement
3rd Party Tools & Engagement
Best practice: Post directly on Facebook whenever possible.
BUT - 3rd party apps that allow you to schedule posts are OK to use once in a while.
Friend Activity on Pages
Reviews
• Manually add them via custom tab – Static HTML
• Add
• Create photo album with testimonials
Discussions
Install app
Facebook Page Insights
Facebook will stop collecting Old Insight data Dec. 15, 2011. Tab will be removed by Feb. 15, 2012.
Page Insights
Keep track of:
•Monthly Active Users
•Daily New Likes, Post Views
•People Talking About This
•Weekly Total Reach
New Page Insights
New Page Insights
Export data to an Excel spreadsheet to track page performance
New Page Insights
People Talking - # of unique people who comment, post, like, share
Weekly Reach - # of unique people who have seen any content associated with your page including ads
Post Types
Reach - # of post views
Talking about this - # of likes, comments, shares
Virality - % of people who created a story out of unique people who saw it
Engaged Users
Click number
Engaged Users
Any time a user hides or reports a news feed page post as spam* -- Not in wide release yet
Unsubscribes – Old Insights
How People are Talking About Your Page
Weekly Email - Page Insights
Breaking News!
Messages coming to Pages?
Breaking News!
Messages coming to Pages?
Questions? Ask Gloria!
Gloria RandSEO Copywriter
http://www.gloriarand.com
Facebook: GloriaRandCopywriter
Twitter: @GloriaRand
