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How to measure product/market fit Venture Hacks

How to measure product-market fit

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Page 1: How to measure product-market fit

✌How to measure product/market fit

Venture Hacks

Page 2: How to measure product-market fit

With Hiten Shahkissmetrics.com

@hnshah

Page 3: How to measure product-market fit

Outline

1. survey.io: Before product/market fit2. survey.io measures fit3. How did you discover the product?4. How would you feel if you could no longer use the product?5. What would you likely use as an alternative if product were no

longer available?6. What is the primary benefit that you have received from the

product?7. survey.io is open-ended8. The flock will always find the best grass9. You don't need survey.io to find the best grass10.Have you recommended the product to anyone?11.What type of person do you think would benefit most from the

product?12.How can we improve the product to better meet your needs?13.survey.io is more powerful with filtering14.Would it be okay if we followed up by email to request a

clarification to one or more of your responses?15.Upcoming survey.io features16.Get qualitative feedback before fit17.Must-have % by industry18.Ask the must-have question

Page 4: How to measure product-market fit

survey.io: Before product/market fit

Page 5: How to measure product-market fit

survey.io measures fit

Page 6: How to measure product-market fit

1. How did you discover the product?

Page 7: How to measure product-market fit

2. How would you feel if you could no longer use the product?

Page 8: How to measure product-market fit

3. What would you likely use as an alternative if the product were no longer available?

Page 9: How to measure product-market fit

4. What is the primary benefit that you have received from the product?

Page 10: How to measure product-market fit

survey.io is open-ended

Page 11: How to measure product-market fit

The flock will always find the best grass

Page 12: How to measure product-market fit

You don't need survey.io to find the best grass

Page 13: How to measure product-market fit

5. Have you recommended the product to anyone?

Page 14: How to measure product-market fit

6. What type of person do you think would benefit most from the product?

Page 15: How to measure product-market fit

7. How can we improve the product to better meet your needs?

Page 16: How to measure product-market fit

survey.io is more powerful with filtering

Page 17: How to measure product-market fit

8. Would it be okay if we followed up by email to request a clarification to

one or more of your responses?

Page 18: How to measure product-market fit

Upcoming survey.io features

Page 19: How to measure product-market fit

Get qualitative feedback before fit

Page 20: How to measure product-market fit

Must-have % by industry

Page 21: How to measure product-market fit

Ask the must-have question

Page 22: How to measure product-market fit

Get more startup advice

✌KISSmetrics

kissmetrics.com@hnshah

Venture Hacks venturehacks.com

@venturehacks