How to optimize Facebook

Compiled by Vivian Li

FACEBOOK INTRO

• Facebook is a social networking service

• has more than 750 million active users

• Users may create a personal profile

• Add other users as friends, and exchange messages

FACEBOOK OPTIMIZATION

Optimize the profile picture

When you create your profile image that’s 200px wide, allow a 12 pixel border around important information (such as a logo) to allow for cropping

FACEBOOK OPTIMIZATION

Custom Domain

Easy to remember, easy to share.

• Custom Domain are now open to all brands whose Pages have at least 100 fans

• You can set up http://facebook.mydomain.com to your profile.

• Such as http://www.facebook.eastwestpr.com

FACEBOOK OPTIMIZATION

Defining a publishing schedule

By creating a calendar to guide your updates, you will achieve the following benefits:

• Spread updates create a persistent dialog with your Fans. Mix up different update types – a status update, a Link, a Note, a Photo or video update.

• Filter out comments that is necessary for your brand.

• Easily to track your Fans’ activities.

FACEBOOK OPTIMIZATION

Asking questions

Ask a question at the end of the post :

• A good question will lead a prompt response

• Ask an open questions and call for “sharing ideas” after each question

• Avoid asking questions that are complicated

FACEBOOK OPTIMIZATION

Add “Like” button on your Facebook

• Similar to the “Share” buttons

• Increase traffic to facebook owner’s website

• Fashioning a better user experience

• Watch Video to see how to add “like” button