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How to Strengthen Your Brand with Localized Marketing Content
Presenters
Svante NilssonVP Product MarketingADAM Software
Serge BonehillPresales ManagerADAM Software
Geert FransenProduct ManagerCHILI Publish
Agenda The explosion of product content and its impact
on customer experience Best practices in online document editing and
publishing workflows How ADAM & Chili integrate to provide localized
content marketing capabilities Demo Q&A
Customer is Everywhere
Experience is EverywhereBrand is Everywhere
Product is Everywhere
RELEVANT EXPERIENCES DRIVE BUSINESS IMPACT
Product Content Explosion Multiple images & product-related videos
Product descriptions Dimensions, weight, ingredients/components, etc.
Educational content
Promotional/marketing content
Product relationships
User-generated content (product reviews, etc.)
Localized content for specific markets
Reality check
Product data inaccurate, inconsistent often redundant
Content and info spread across a variety applications.
Lengthy go to market processes
No flexibility to adopt to new marketing channels.
Reduced sales opportunities
From raw contentto Smart Content
Downstream:Touchpoints and channels
Upstream:Enterprise systems, process and organization
Smart Content Hub™
Product Content Management
Business Benefits
One single entry point for all Product data
Localized experience
Channel experience
Product experience
Easy roll-out to new markets and channels
Easy localization (pricing and language)
THE HOTTEST ONLINEDOCUMENTEDITOR
CHILI PUBLISH GROUP
Aalst (Belgium)•
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New York •
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Singapore•
CHILIpublisher
CHILI publisher
What’s in it for me?
Brand consistency
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Automation and simplification
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Open integration
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ADAM Software & CHILI publisher
ADAM Software& CHILI publisher
Benefits of the Partnership
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DEMO
www.adamsoftware.net
@ADAMSoftware
www.youtube.com/AdamSoftware
