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Learn how to use Google Webmaster Tools to increase your search engine ranking and increase user experience with your website. For more information on growing your business, visit www.myxgenseo.com
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This will help webmasters discover:
What it is
What reports it shows you
How to track your website through Webmaster Tools
The Webmaster Tools: A set of tools
and resources designed the help website owners
monitor and analyze their website to
make it as search engine and user
friendly as possible.
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Find out how Google crawls,
indexes and ranks your
site
Receive alerts in your inbox
when your site has malware or
generates errorslink to your site
Check who links to you.
Track links from all over the web, and
see who added a link to your site
Analyze search data including
how much traffic you got from
Google search data
Submit Sitemaps and see how many pages Google have indexed
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Search Queries Report
Shows Top keywords
your site is ranking for and which ones lead to the most click throughs to your
site.
TipGot a high
ranking for a keyword but low
click through rate? Try altering
your Title Tag and Description.
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External Links Report
Summarizes statistics on the sites are linking
to your web pages i.e. which pages have the highest
external links, the phrases on your page that others
are linking.
TipTry to include
promotional offers throughout your site (Promotions are often what
people are most interested in =
more links).
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Keywords Report
Shows you what
keywords your site is showing up for in search
results.
TipYou can use this to see if Google
isn’t ranking you for important keywords and improve your
site so it does.
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Internal Links Report
Shows you the amount of links within your
site from one page to another.
Why is it important? It helps visitors explore more
sections of your site
TipHave more links
pointing to important pages
such as your order page.
Include “Buy Now” or “Click here for prices” that link to your order page on product pages.
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Subscriber Stats Report
Shows you how many
people use Google’s RSS
reader to receive alerts when
something new is added to your
site.
TipYou need to have an RSS feed to
see this. Remember to continuously
update your web pages so people have a reason to
subscribe!
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Unreachable URLsURLs timed out
URLs restricted by robots.txt
URLs not followed
Not found
HTTP errors
Malware
HTML suggestions
Crawl stats for the past 90 days
Crawl errors
Diagnostics Report
Discover errors that Google encountered when indexing and
crawling your site
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Action This Information Report
Google will highlight issues that it believes you should work on to help increase your visibility in its search results, as
well as increase user experience.
There are 3 sections:
Meta description
Title tag non-
indexible content
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* The Search Impact report helps you see how +1‘s affect your organic
search traffic.
*The Activity report shows how
many times your pages have been +1’d
*The Audience report provides geographic and
demographic info about the people who’ve +1’d your
pages. Powered by: www.XGenSocialMarketing.com
Google+1 Button Search Impact Report
How do you track your website through Webmaster Tools?
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Sign up for a
By going to https://www.google.com/accounts/Login
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Sign into
By going to www.google.com/webmasters/tools/
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On the homepage, click “ ”
..and enter your URLPowered by: www.XGenSocialMarketing.com
You need to verify that the site is yours via the recommended method..
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This presentation was brought to you by:
http://www.apexpacific.com
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