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How You Can Use LinkedIn What’s your small step going to be?

How You Can Use LinkedIn

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Are you getting the most out of your LinkedIn profile? How long has it been since you last updated your profile? Here are my tips for improving your LinkedIn profile.

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Page 1: How You Can Use LinkedIn

How You Can Use LinkedInWhat’s your small step going to be?

Page 2: How You Can Use LinkedIn

Why LinkedIn?

LinkedIn is used primarily by older, male professionals to market themselves.1

4 out of 5 LinkedIn members drive business decisions.2

64% of users say LinkedIn helps them develop relationships and grow new business.3

92% of B2B journalists use LinkedIn.4

1. http://socialmediatoday.com/paulkiser/285851/who-uses-facebook-twitter-linkedin-myspace-4thq-1stq-stats-and-analysis

2. http://marketing.linkedin.com/sites/default/files/pdfs/Infographic_LinkedIn_Audience_Global_2012.pdf

3. http://marketing.linkedin.com/sites/default/files/pdfs/Infographic_LinkedIn_Audience_Global_2012.pdf

4. http://blogs.journalism.co.uk/2011/08/31/us-study-finds-92-of-b2b-journalists-use-linkedin/

Page 3: How You Can Use LinkedIn

Why LinkedIn?

http://marketing.linkedin.com/sites/default/files/pdfs/Infographic_LinkedIn_Audience_Global_2012.pdf

Page 4: How You Can Use LinkedIn

Complete Your Profile

Fill out every section completely!

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.1

1. http://www.linkedin.com/static?key=pop/pop_more_profile_completeness

Page 5: How You Can Use LinkedIn

What Sections Matter Most?

Name, Headline, Location, Photo, Contact InfoProfile pictureContact Info

Summary SectionTell your storyTell people to

get in touch with you

Page 6: How You Can Use LinkedIn

How to Use LinkedIn

Login at least once a week.

Connect within 48 hours.

Send a personalized.

Make status updates.

Page 7: How You Can Use LinkedIn

What Will Your Small Step Be?

Recover your password and login!

Add a profile picture.

Update your profile.

Connect with me!

Page 8: How You Can Use LinkedIn

Questions?

@build_social

503-477-9221

[email protected]

www.buildsocialconsulting.com

facebook.com/buildsocialconsulting

linkedin.com/company/build-social-llc