20
Twitter How your organisation can make 140 characters work for you Marc Bowker www.about.me/marcbowker #begoodbesocial

How your organisation can make 140 characters work for you

Embed Size (px)

DESCRIPTION

This presentation was delivered at Social Media for Social Good in Glasgow on 26 April 2012.

Citation preview

Page 1: How your organisation can make 140 characters work for you

TwitterHow your organisation can make 140 characters work for you

Marc Bowkerwww.about.me/marcbowker

#begoodbesocial

Page 2: How your organisation can make 140 characters work for you

Twitter has revolutionised the way we interact online.

It has made us used to communicating in real time.

Page 3: How your organisation can make 140 characters work for you

What we’ll cover today

• Where to start with Twitter

• Finding your feet

• What to tweet

• Potential issues

• The Twitter lingo

• Twitter tools

Page 4: How your organisation can make 140 characters work for you

Where to start

• Use a simple or memorable user name, eg. @marcbowker

• No egg – upload a picture

• Complete your details

• Once you’ve done that, Twitter is simple (sort of) and the only way to learn is to jump straight in and find your voice

• Follow people you know, look at who they’re following and follow those you like

Page 5: How your organisation can make 140 characters work for you
Page 6: How your organisation can make 140 characters work for you

The Twitter lingo

@reply: a comment directed at somebody,but beware it’s is public!

Page 7: How your organisation can make 140 characters work for you

The Twitter lingo

DM: a direct message. A private message toanother user that only they will see.

Page 8: How your organisation can make 140 characters work for you

The Twitter lingo

RT: a retweet. Essentially you like a post somuch that you have to share it with yourfollowers.

Page 9: How your organisation can make 140 characters work for you

The Twitter lingo

Hash tags: words prefixed with a # whichhelp track conversations on a particulartopic like #begoodbesocial

Page 10: How your organisation can make 140 characters work for you

Finding your feet

• Who do you want to talk to?

• Will you apply a casual and friendly approach?

• How often will you tweet?

• Make an effort to reply to all comments

• Don’t have auto-DMs for new follows

• You don’t need to follow everyone back

Page 11: How your organisation can make 140 characters work for you

What to tweet

• Interesting content from your organisation• photos• videos• blogs and news• events• campaign actions

• Ask questions and engage

• Knowledge share with other organisations

Page 12: How your organisation can make 140 characters work for you

Potential issues

• Criticism, don’t take it personally

• Differing views, be accepting

• Slow responses

• Broadcasting

• Never sharing content

• Criticising others, don’t do it

Page 13: How your organisation can make 140 characters work for you
Page 14: How your organisation can make 140 characters work for you

Twitter tools

• Twitter.com

• Mobile apps such as Twitter and Tweetie

• Tweetdeck

• Hootsuite

Page 15: How your organisation can make 140 characters work for you
Page 16: How your organisation can make 140 characters work for you
Page 17: How your organisation can make 140 characters work for you

Remember, your potential donors and supportersare on Twitter. Start conversations and build a

Relationship with them today.

Page 18: How your organisation can make 140 characters work for you

Now it’s your turn

• Split into groups of four

• Choose one of your organisations

• Plan a Twitter strategy for six months• how will you encourage staff to tweet?• how will you sustain this over time?• how will you measure impact?• will you create a social media policy?• what tools will you use to monitor Twitter conversations?• how often will you tweet?

Page 19: How your organisation can make 140 characters work for you

My top tips

• Don’t just broadcast information about your organisation, be human. Talk to people as you would face to face

• Always think before you tweet:• can you provide a link• can you include a photo/video• what can you do to make the tweet really work hard for you?

• Be honest, tell people you’re new to Twitter

• Set follower targets: 100, 500, 1000

• Set up lists

Page 20: How your organisation can make 140 characters work for you

Thank you for listening

Keep up with the conversation on Twitter #begoodbesocial

And on Facebook www.facebook.com/begoodbesocial

Need more help/guidance? You can find me here:

@marcbowkerwww.about.me/[email protected]