HP’s Tweeting Competition

Shel IsraelWriter. Speaker. Nice Guy

What I do

•Social Media Story teller

•400 people, 38 countries

•Naked Conversations—marketing excess

•Twitterville—marketing efficiency

Dell’s Two Avenues

SWSX 07: Useless & Clueless

•Flat Panels in Hallways

•2 Dell guys on 2 floors

•Same conclusion. Different approaches

Avenue A: @DellOutlet

1st T’ville Store

Coupons

800K followers

$3 million

Avenue B @LionelatDell

Came to talk

Learned to listen

Realtime feedback

Neighborhoods @RichardatDell

•Name@Dell

•Talk your job

•Engagement

•150+ Tweeters Photo by Tim Llewellyn

On IBM’s Edge @AdamClyde

1000+ Tweeters

No sales or support

Talk w/ each other

Ideal for mobile w’force

Reporters, not luminaries

B2B in Twitterville•1000s of examples•Closer to your ecosystem•Extremely efficient•Powerful listening tool•As diverse in app as telephone

Shel IsraelWriter. Speaker. Nice Guy shelisrael1@gmail.com

globalneighbourhoods.net

Twitter: @shelisrael