Hussein FazalCEO – AdParlor Inc.www.adparlor.com

Building a Successful Social Games Distribution Strategy on Facebook

Facebook Virality

Is crazy growth still possible?

Yes – but it is a LOT harder

FREE vs. PAID

Free Application Growth Strategies

1. Take advantage of remaining virality

2. Internal cross-promotion – i.e. zynga, crowdstar, sony…

Free Application Growth Strategies

3. Cross-promo bars – applifier, appstrip, vip games, igapi

4. Direct cross promotional deals

Paid Application Growth StrategiesBuy Advertising: 1. Banner | 2. Incentivized | 3. Facebook Ads

Paid Application Growth Strategies

Facebook Ads• Go direct to Facebook to test and learn

• When you are ready to ramp up, use an Ads API Vendor - CPI Pricing Model- Conversion Tracking- Dynamic Ad/Bid Optimization

Off Facebook Promotion

• Haven’t seen much success in Display and Search advertising

• Try something new – i.e Ubisoft ran a trailer on CBS for CSI

Where are we now? Let’s Chat.Adam BoydenPresident - Conduit

Josh BurnsAssociate Director, Products – 6waves

Dan Hart  Chief Revenue Officer – Arkadium, Inc.

Randall LloydManaging Director of North America – Brighter Option

Patrick TolandUS Managing Director – TBG Digital

Hussein Fazal CEO – AdParlor (moderator)