ALABAMA

The Workforce: Kimberly Bak, Robin Bahn, and James

Bahbah

The Sociables: Rudy Ayon, Brittany Arvayo and Mariana Arreola

The Gamers: Flavio Arellano and Jennifer Allen

The Scholars: Jamie Aparicio and Ravi Ahir

THE WORKFORCE

THE WORKFORCE USERSBenefits:

• Efficiency and convenience

• Increase productivity by better monitoring inventory

• Check emails

• Take orders from restaurants

• Present and develop company presentations

Features:

• Internet access

• Lightweight (most weigh less than 2 pounds)

• Digital pen for notes

• GPS navigation/Maps

• Applications (flight tracker, calculator, travel organizer)

THESOCIABL

ES

THE SOCIABLESBenefits:

• Watch movies

• Read e-books

• Social networking

• Online shopping

• Browse the internet

• Listen to music

Features:

• Wi-Fi / Bluetooth

• Camera (Take picture and make videos)

• E-reader books

• Social Networking Applications (Ex. Facebook, Instagram & YouTube)

• Music Library

The Gamers

THE GAMERSBenefits:

• Play video games

• Play educational games

• Watch tv shows/movies

• Listen to music

• Draw picturesFeatures:

• Lightweight

• Digital pen for drawing pictures

• Easy interface

• Gaming Applications (Ex. Angry Birds & Draw Something)

THE SCHOLARS

THE SCHOLARS Benefits:

• Taking notes in class

• Check emails

• Access Blackboard

• Portability

• Develop group presentations

• School tasks

Features:

• Applications (ex: calculator, organizer, spreadsheets)

• Internet access

• Wi-Fi capability

• Digital pen (Make notes)

CHART OF THE FOUR SEGMENTS

The Workforce The Sociables The Gamers The Scholars

Principal Benefit Sought

Make operations more efficient and increase productivity

Sophisticated entertainment, social networking, keeping up with technology

Entertainment Perform various school tasks on the go

Demographic Correlate

Business owners and employees

Youth, Teenager and Adults

Youth, Teenagers and Adults

High school and college students

Psychographics Entrepreneurs High sociability Tech Savvy Studious

Behavioral Correlate

Goal setters, Professional and adapters

Networkers Heavy uses of video games

On the go students