© 2015 IBM Corporation

IBM Cognos Business Intelligence using dashDB:Ten lessons to survive and thrive in the cloud

© 2015 IBM Corporation2

Get decisions faster with data analysis in the cloud.

Your sales leader cannot see today’s customer activity.

Your business analysts say queries take too long.

Your CIO cannot afford to leverage the data.

Competitors are taking market share with new offers.

The rise of the connected customer is here.

Your agency is buying ads that miss the mark.

© 2015 IBM Corporation3

In just 60 seconds, over $500K is spent on retail online.1

Est. 230+ million Tweets each day2 1

1. Retale.com

2. Twitter and IBM form global partnership (29Oct 2014)

1) Gather all the data you can. You might not know what you need until it’s too late.

© 2015 IBM Corporation4

2) Internet of Things: Building strategy for sensors and connected devices

100 million cars will be connected to the Internet by 2016.2

Internet of Things (IoT) will grow to 26 billion units in 2020.1

1. Gartner Dec 12, 20132. Juniper Research

© 2015 IBM Corporation5

3) Cloud is fueling the growth of data.

Internet of Things will multiply the amount of digital universe data to 44 trillion GBs by 2020.1

In 2013, mobile devices beganto outnumber humans.2

1. Gartner Dec 12, 20132. The Digital Universe of Opportunities: Rich Data and Increasing the Value of the Internet of Things” by IDC

© 2015 IBM Corporation6

4) Cloud accelerates pay back of analytics.

Analytics pays back $13.01 for every dollar spent.1

1 Analytics Pays Back $13.01 for Every Dollar Spent” Nucleus Research, September 2014 2 Analytics: The speed advantage” IBM Institute for Business Value, 2014

63 percent of organizations realize a positive return on analytic investments within a year.2

© 2015 IBM Corporation7

5) Keep cloud data closer to cloud storage.

Over 1 exabyte of data is already in the cloud.1

By 2020, 40 percent of all data will pass through the cloud.2

1 Nasuni, The State of Cloud Storage in 20132 IDC, 2014 Digital Universe Study

© 2015 IBM Corporation8

6) Cloud is more elastic than on-premises.

72 percent of respondents who have already deployed cloud across their enterprise believe cloud plays a key role in IT agility.1

1 Business Agility and True Economics of Cloud Computing , VMWare White Paper 20112 Etro, Federico, “The Economic Impact of Cloud Computing on Business Creation, Employment and Output in Europe”, Review of Business and Economics 2009

…estimated that over a five-year period …the cloud could boost cumulative GDP growth by 0.2 percent and create about one million new jobs.2

© 2015 IBM Corporation9

7) Don’t wait! Make decisions at your speed of thought.

136 percent are more likely to use cloud to reinvent customer relationships.1

170 percent are more likely to use analytics extensively via cloud to derive insights.2

1 IBM global study “Under Cloud Cover – How Leaders Are Accelerating Competitive Differentiation” May 20152 Ibid

© 2015 IBM Corporation10

8) Build an analytic ‘sandbox.’ Experiment on cloud at lower cost.

A fully managed business intelligence platform, delivered as-a-service on a per user/per month subscription, that offers multiple options for price, performance and scale Extend your on-premises business

intelligence use to the cloud.

Enhance self-service reporting and collaborate in a larger eco-system.

Access data sources where they reside without a ‘lift-and-shift.’

@IBMCognos

© 2015 IBM Corporation11

IBM dashDB

A fully managed cloud data warehouse service designed for performance and scale, compatible with a wide range of business intelligence toolsets and advanced analytics tooling. Extend your on-premises data

warehouse to the cloud.

Build new, self-service cloud warehousing infrastructure.

Ingest structured and unstructured data and run advanced analytics.

9) Store data for less. Scale up or down to meet big data demands.

@GetdashDB

© 2015 IBM Corporation12

10) Fewer cloud vendors/components means fewer risks.

IBM has 40,000 cloud experts globally.

24 of the top 25 Fortune 500 companies trust the IBM Cloud.

IBM holds 1,560 cloud patents focused on driving innovation.

IBM processes more than 5.5 million client transactions daily through the IBM public cloud.

© 2015 IBM Corporation13

Starting in the cloud is easy and affordable.

• Starting at $75 per user/per month*• No charge for up to one GB of data storage**• From single tenant to dedicated instance• Encryption for data ‘at-rest’ or ‘in-motion’• Fully supported and serviced by IBM• Software updates on a regular basis• Data centers around the world

*50 user min IBM Business Intelligence on Cloud**$50 per month/ up to 20GB SAN storage. Actual dashDB capacity will depend on compression ratios achieved

© 2015 IBM Corporation14

Watch the tutorial. How to leverage IBM dashDB within IBM Cognos Business Intelligence

https://youtu.be/EAr8sWEtx6A

© 2015 IBM Corporation15

See it live at Insight2015 - Las Vegas on October 25 to 29

Analytics on the Cloud: IBM Cognos® Business Intelligence on dashDB™ (DBI-1984)

This session demonstrates the speed and simplicity of deployment, and how a cloud-based analytic platform can help extend your existing infrastructure into the cloud, or help you start a new data warehousing or business intelligence project.

@IBMCognos @GetdashDB

© 2015 IBM Corporation16

Legal Disclaimer© Copyright IBM Corporation 2015

IBM CorporationNew Orchard RoadArmonk, NY 10504USA

Produced in the United States of AmericaSeptember 2015All rights reserved

IBM, the IBM logo, ibm.com, Cognos, and dashDB are trademarks of International Business Machines Corporation in the United States, other countries or both.

Other company, product and service names may be trademarks or service marks of others.

References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.

The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.