IBM Mobile Overview for Ecosystem Partners

© 2015 IBM Corporation

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IBM MobileFirst Put your business in motion. Overview for Ecosystem Partners

© 2015 IBM Corporation 2

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Where are you in the Mobile journey?

§ Do you have a well-‐defined mobile strategy? § Have you built any mobile applica>ons? -  What environment/OS? iOS, Android, Windows, Blackberry? -  What tools & technologies? Na>ve, Web/HTML5, Hybrid, Packaged? -  Are you able to use exis>ng skills? -  How many apps? How many backend/cloud systems? What release cycles? -  What use cases?

§ Is there a need to manage devices and applica>ons? § Are you able to meet all the security requirements? § Have you applied analy>cs to the data you collect? § Who are you selling to? IT, CxO, LoB? § What is your revenue model? § What are your top challenges?


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A bad app is bad for work and business

Bad mobile app experiences by consumers:

50 percent

of consumers would uninstall

your app -‐ immediately

57 percent

of employees have to duplicate a given ac>on

65 percent

of consumers would not purchase products from

your company

Bad mobile app experiences at work:

54 percent

of those involved in developing apps say it

makes business processes more difficult


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If good apps are the expecta>on, what does a great app look like?

Data rich Secure Always

improving Relevant

To your customers

For your enterprise

What that means…

I can do more on my device

I can trust that my data is safe

It’s be<er, faster or more func>onal than it was yesterday

It knows me… where I am, what I’m doing and what I like

My customers (and other users) make be<er decisions faster

Risk and security are tailored to my enterprise needs

We easily manage new releases and assess and act on performance and usage issues

We have deep insights in our users’ and their mobile experiences


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IBM MobileFirst reduces your mobile back-‐end effort so that you can focus on crea>ng value where it maYers most – your customers’ experiences

Today, most organiza>ons have no choice but to focus mobile efforts “under the surface”

Development

Engagement

Security

OperaGons Development

Engagement

Security

OperaGons

The right mobile technologies enable you to deliver great apps


FirstThe MobileFirst Plaôrm simplifies the end-‐to-‐end delivery process

Scan & CerGfy to proac>vely mi>gate risk

Test to get the best feedback on app quality

Integrate with back-‐end systems, data and cloud services

Obtain Insight to beYer understand your users and

their mobile experiences

Manage authen>ca>on, updates and

versions

Deploy across app stores

Design & Develop using a MobileFirst approach

ConGnuous Delivery Integrated DevOps

for mobile

Instrument your apps for analy>cs, security and management


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Efficiently Develop and Integrate

Easily Secure

Personalize Engagements

ConGnuously Deliver

§  Rich, integrated lifecycle and infrastructure for na>ve and cross-‐ plaôrm apps

§  Protec>on of corporate services from unauthorized access

§  Leakage preven>on of corporate and user data

§ Wide choice of user engagement methods, to match mobile users’ needs

§  Leveraging mobile sensors, user usage paYerns and data to personalize user engagement

§  Tools for con>nuous high-‐quality app delivery

§  App quality and performance analy>cs and monitoring

§  Version control and streamlined app delivery

The IBM MobileFirst Plaôrm supports mobile development and opera>ons with four components:


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Security

•  End to end security with an IBM framework that helps secure the app and data within the app

•  Code scanning provides a check for developers to help reduce the possibility security holes are introduced inadvertently

Data IntegraGon •  Adapters make it intui>ve to access and op>mize data for mobile

End to End Management

•  Pinpoint and resolve problems easily •  Integrated console to control app versioning, opera>onal analy>cs, and app deployment helps lower the cost of opera>ons

ConGnuous Delivery

•  IBM exper>se and soaware enables new devices and OS updates

•  Crash analysis, sen>ment analysis, and feedback collec>on enables high quality apps

Compared to DIY, the IBM MobileFirst plaôrm provides significant benefits

Do-‐it-‐yourself pieces IBM MobileFirst PlaNorm – a unified approach

Security • Develop and maintain your own security framework

• Ensure that your code doesn’t cause a security hole

Data Integra>on •  Build and maintain mobile op>mized APIs for enterprise data

Management •  Provide a separate Mobile App Management provider or home grown solu>on

Con>nuous Delivery •  Self-‐maintain and upgrade components as new devices are released


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Gartner does not endorse any vendor, product or service depicted in its research publica>ons, and does not advise technology users to select only those vendors with the highest ra>ngs. Gartner research publica>ons consist of the opinions of Gartner's research organiza>on and should not be construed as statements of fact. Gartner disclaims all warran>es, expressed or implied, with respect to this research, including any warran>es of merchantability or fitness for a par>cular purpose

Magic Quadrant for Mobile ApplicaGon Development PlaNorms Ray Valdes, Van L. Baker, Richard Marshall, Jason Wong September 2, 2014

This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the en>re report. The full report is available at hYp://ibm.co/13TU2Dm

Gartner has recognized IBM as a leader in the Magic Quadrant for Mobile Applica>on Development Plaôrms

“The mobile applica.on development pla3orm market con.nues to grow, evolve and mature in response to escalating

customer requirements.

We assess the major vendors that enable enterprise

IT developers to create mobile applications for

customers, partners and employees.”


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Increase the efficiency of your development teams

Full spectrum of development approaches -  From web, through hybrid, to na>ve

Shortening development lifecycle -  Preview, simula>on, and tes>ng for mobile apps -  Integrates with enterprise development lifecycle tools -  Templates and custom components -  Dev-‐>me app store to streamline tes>ng -  Wizards for code-‐less REST, SOAP, and SAP integra>on

Standards-‐based -  No new language or framework to learn -  Leverage mobile and HTML5 ecosystems

Developer friendly -  “Bring your own tool” and IDE op>ons

Connect to backend systems to unlock data -  Connec>vity framework makes it easy to access backend web resources, DBs, queues, and

SAP -  Server-‐side business logic extends the client app

Efficiently develop & integrate


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Enable mobile app developers to secure and connect mobile apps to cri>cal data

MobileFirst ApplicaGon Scanning §  Dev-‐>me vulnerability detec>on to help reduce risk of data leakage and breaches

Flexible user authenGcaGon framework §  Re-‐use or adjust exis>ng web and corporate authen>cate mechanisms for mobile

§  Cer>ficate-‐based, mul>-‐factor, and Touch ID authen>ca>on

§  Strong AES-‐256 encryp>on for local app data on the device

App disable and version enforcement §  To ensure users do not access vulnerable apps

Easily secure


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Increase produc>vity and compe>>veness by crea>ng personalized user engagement

Wide range of user access choices §  Apps on iOS, Android, Windows, and HTML5 §  Tablets, mobile and wearables §  Beyond apps: Push, SMS, USSD, J2ME

Outdoor and indoor locaGon services §  Triggers for business logic integra>on §  iBeacon registra>on and management

Efficient and scalable app data storage §  With Cloudant Database as a service

OpGmized delivery of corporate data §  Efficient server-‐side protocol transla>on service composi>on

AddiGonal services on IBM Bluemix §  Workflow, business analy>cs §  IBM and third-‐party services

Personalize engagements


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Gain end-‐to-‐end visibility on problems to deliver rapidly and itera>vely

Learn from your users §  Collect direct user feedback and streamline to development §  Use sen>ment analysis to tracks and compare app store feedback and ra>ng

Understand on the device and end-‐to-‐end §  Analyze crashes that nega>vely effect user experience §  Remotely control app logging to solicit debug info on specific devices §  User opera>onal analy>cs to monitor app performance, usage metrics, and logs

Push and manage app versions §  Streamline deployment of server-‐side app components §  Control app versions installed on user devices §  Efficiently update hybrid apps without going through the app store

Continuously deliver


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b

Consume and compose the capabili>es you need – on premise or in the cloud

Quality Assurance ApplicaGon Scanning

On Premise or Private Cloud Modules ApplicaGon Scanning Detect code security vulnerabili>es at the >me of development Quality Assurance Collect beta test feedback, crashes and analyze user sen>ment FoundaGon Development environment, con>nuous delivery, opera>ons, security and integra>on As Services in Bluemix Cloud APIs Cloudant NoSQL DB, Workflow, Business Analy>cs, more

FoundaGon

Services in IBM Bluemix


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IBM Bluemix -‐ a rich set of mobile ready APIs

Mobile

Run Code

The developer can chose from multiple language runtimes or bring their own. Just upload your code and go.

Store Data

The developer can store data in the cloud as a service easily without needing to administer the databases.

Cloud Integration

Build hybrid environments. Connect to on-premises systems of record plus other public and private clouds. Expose your own APIs to your developers.

Built on IBM SoftLayer

Runs on top of IBM’s leading infrastructure as a service.

A catalog of developer friendly APIs (IBM & third party) with mobile SDKs, that can be composed into new and existing mobile apps. Configure and manage through the BlueMix portal.

API Catalog

Web Data Big Data & Analytics

Inte- gration

…and more Categories


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The MobileFirst Plaôrm is integrated into IBM Bluemix Cloud Services

Mobile Applica>on Security

Mobile Data

Mobile Quality Assurance

Embeddable Analy>cs

Cloudant NoSQL DB

Cloud Integra>on Rules

Workflow

Cloud Storage for mobile data management

Security to prevent

unauthorized access to data

IntegraGon Connect with APIs & Systems

of Record

Workflow to automate next acGons

AnalyGcs for reporGng and insight


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A closer look at the Bluemix mobile specific services…

Push Create and schedule push notifications for iOS and Android devices to engage users when they aren’t using the app. User tagging enables the user to select desired push topics.

Server-side Code Host mobile and web applications and accelerate development time of server side scripts by leveraging the mobile app template and SDK. Powered by Node.js

Mobile Application Security Provides a basic app security framework - enabling the developer to block access to apps on specific devices.

Mobile Data Enhance your mobile apps through simple to use SDKs to save shared data in a scalable, managed database as a service. Powered by Cloudant.

Mobile Quality Assurance Instrument apps to capture tester and live-user experiences, including context-aware crash log and in-app bug reports, in-app user feedback and insightful and metrics.

Shared Mobile Backend with Data and Security (SDKs for iOS, Android and JavaScript)

Promote customer engagement, quality, and feedback AppScan Mobile Analyzer brings the power of AppScan to Android mobile applications, identifying security issues in your mobile apps, to help you ensure that they are not vulnerable to malware.


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Provide a flexible mobile data layer

§  Distributed NoSQL “Data Layer”

§  Available as a fully-‐managed DBaaS, or managed by you on-‐premises

§  Transac>onal JSON “document” database with RESTful API

§  Spreads data across data centers & devices for scale & HA

§  Ideal for apps that require: -  Massive, elas>c scalability -  High availability -  Geo-‐loca>on services -  Full-‐text search -  Occasionally connected users

Build More. Grow More. Sleep More.


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IBM MobileFirst is con>nually evolving

Efficiently build, secure, and con>nuously deliver quality mobile apps that deliver value for customers or employees

§ Cross-‐plaôrm or na>ve-‐only

§ Essen>al back-‐end infrastructure for a mobile app

§ One plaôrm – Get it your way: cloud; on premise; iOS edi>on

Seamlessly secure and manage your devices, applica>ons, content and transac>ons

§ Advanced mobile management

§ Secure produc>vity suite § Secure gateway access

§ Secure document sharing

§ Advanced threat protec>on and preven>on

Understand, engage and enhance mobile customer interac>ons

§ Push no>fica>on and mobile campaign management

§ Mobile customer experience analy>cs, and digital analy>cs

§  Intelligent loca>on detec>on § Mobile store and commerce

IBM MobileFirst PlaNorm IBM MobileFirst Protect IBM ExperienceOne


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IBM MobileFirst Protect: One security and management plaôrm for all your mobile assets

Secure mobile containers

Seamless enterprise access

Secure content collaboraGon

Comprehensive mobile management


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Gain complete mobile visibility to opGmize the mobile customer experience

Engage each customer in a real-‐Gme dialogue that builds on past and current behavior

Create a highly effecGve, device-‐opGmized shopping experience

IBM ExperienceOne: Delivering the customer insights and experiences that differen>ate you


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Build a stronger go-to-market presence •  Gain visibility and generate demand on a global scale •  Exploit the market pull of the industry’s largest IT solution vendor

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Secure your share of new opportunities •  Generate revenue from identifying, influencing or selling •  Combine mobile with industry, cloud, social & analytic capabilities

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Meet your customer’s needs with the broadest mobile capabilities •  Build apps, optimize for mobile, engage customers & transform business •  Various entry points to address multiple buyers – CxO, IT and LoB

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Benefit from our significant investment in mobile •  Utilize our market leading offerings •  Focus on your core business, not building everything yourself

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Why partner with IBM?


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Ways to get started with IBM MobileFirst

Evaluate software and build skills •  Visit ibm.com/developerworks/mobile 2!

3! Deepen your knowledge •  Visit the PartnerWorld Mobile Academy

1! Learn how you can grow your business •  Visit ibm.com/partnerworld/mobilefirst

Technology

IBM Mobile Overview for Ecosystem Partners