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sSP13 presented at IBM Edge 2012 conference
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#IBMEDGE
sSP13
IBM's Storage Strategy in the
Smarter Computing Era
Tony PearsonIBM Master Inventor and Senior Managing Consultant
#IBMEDGE
Confused about IBM's
initiatives for Big Data
analytics, Workload Optimized
Systems, and Cloud
Computing? This session will
explain it all, and how IBM's
approach in design for its
various storage products and
solutions fit into these
overall themes.
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Sessions -- Tony Pearson
• Monday – 1:00pm Storing Archive Data for Compliance Challeng es– 4:15pm IBM Watson: What it Means for Society
• Tuesday – 4:15pm Using Social Media: Birds of a Feather (BOF)
• Wednesday – 9:00am Data Footprint Reduction: IBM Storage option s– 2:30pm IBM's Storage Strategy in the Smarter Comput ing era– 4:15pm IBM SONAS and the Cloud Storage Taxonomy
• Thursday – 9:00am IBM Watson: What it Means for Society– 10:30am Tivoli Storage Productivity Center Overview– 5:30pm IBM Edge “Free for All” hosted by Scott Drummo nd
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Today’s Challenges, Tomorrow’s
Opportunities
Not only ensuring high availability and quality of existing services, but also meeting customer expectations
for real-time, dynamic access to innovative new services.
IMPROVE SERVICE
Not just containing operational cost and complexity, but achieving
breakthrough productivity gains through virtualization, optimization, energy stewardship, and flexible
sourcing.
REDUCE COST
MANAGE RISKNot only addressing today’s security, and compliance challenges, but also preparing for the new risks posed by an even more connected and collaborative world.
Deliver the right information,
to the right people, at the right time …
… with an IT infrastructure in a dynamically changing
environment
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There are Clear Implications for Storage
Leaders and CIOs
Explosion of data• Storage costs are constantly rising as a
percent of IT spend• Situation compounded by low storage
utilization
Inflexible infrastructures
Escalating complexity• Labor costs are rising as a percent of storage
costs• Manual storage administration hinders
time-to-value
• Information silos impede rapid data delivery• Users require faster provisioning and custom
services
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IBM Storage is key to Smarter
Computing
Smarter
Computing
Designed for data
Deliver insights in seconds through systems built to process a variety of data at scale
Incorporates cloud technologies to improve service quality, speed of delivery and efficiency
Optimize performance and economics by matching workloads with the best
platform to meet specific workload requirements
Tuned to the Task
Managed with Cloud Technologies
Designed for Data
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Designed for Data:
New Insights and Innovation from Big Data
Single trusted version of the truth
Analyzing Structured and Unstructured data sources
Manage the explosive growth of information
Designed for Data
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IT as a Kitchen –Understanding Big Data
Receiving new groceries every week
Preparing mealsfor a family of 5
Recipes that require only four ingredients
400 ingredients!
every hour!
Parties of 500 people!
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What Exactly is “Big Data”?
The Three “V’s”
Big Data is the analysis of information
to identify trends, patterns and insights to make better business
decisions
… from a collection of structured and unstructured
data sources
.. optionally, including real-time input streams of data
… that result in data sets so large they are awkward to work with using traditional
database technologies
Volume
Velocity
Variety
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Big Data richness has the potential to create economic benefits over a wide variety of use cases.
from surveillance cameras trade events per second
meter readings per annum
Analyze product sentiment
Predict power consumption
Monitor events of interestIdentify potential fraud
Prevent customer churn
call detail records per day are images, video, documents…
Improve customer satisfaction
Volume Velocity Variety
5 100’sof Tweets create daily
12 terabytesvideo feedsmillion
350 billion 500 million 80% data growth
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Traditional Approach
Structured, analytical, logical
New Approach
Creative, holistic thought, intuition
UnstructuredExploratoryIterativeBrand sentimentProduct strategyMaximum asset utilization
StructuredRepeatable
LinearMonthly sales reports
Profitability analysisCustomer surveys
Beyond traditional sources of
data to generate insight
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All forms of information can be incorporated into an enterprise’s information supply chain and storage infrastructure
External Information
Sources
Transactional & CollaborativeApplications Business
Analytics Applications
The Information Supply Chain
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Efficient By Design
• Smarter Storage is Efficient by Design
– Data Footprint Reduction• Real-Time Compression• Thin Provisioning• Deduplication
– Energy Efficiency• EPA Energy Star Rating
– Enhance Administrator Productivity• Intuitive, easy to use interfaces
– Reduce Network Complexity• Data Center Bridging (DCB) / CEE• Data, Voice, Video come together
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Efficient by Design
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Enhancing Storage Efficiency with
Data Footprint Reduction
• Data deduplication is a method of reducing storage needs by eliminating duplicate copies of data.
– Store only one unique instance of the data
– Redundant data replaced with pointer
C
A
B
C
AA B
B
A C
A
B
C
AB
B
A
A
• Real-Time Compression is a method of reducing storage needs by changing the encoding scheme
as the data is being read and written.– Short patterns for frequent data
– Longer patterns for infrequent data. – Can achieve 20 to 80 percent reduction in
storage capacity.14
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IBM’s “Single Pane of Glass”
Strategy
Small CompanyNo formal IT dept� IT managed by
non-IT personnel� Manage a few
storage devices Medium-Size CompanyCentralized IT Dept� IT managers handle
servers, storage, networks, backups and perhaps even databases
Large EnterpriseData Center Ops� Server Admins� Network Admins� Storage Admins
Browser-based GUI for each
storage device
Storage Control Plug-in
IBM Tivoli Storage Productivity Center
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Convergence of Networks
Local Area Network Data Center
Network
Host Bus Adapter (HBA)
Network Interface Card (NIC)
10/100/10001GbE
10GbE
2 Gbps4 Gbps
8 Gbps16 Gbps
Storage Area Network Converged Network
Adapter (CNA)
10GbE40GbE100GbE
Data Center Bridging (DCB)• Data, Voice, Video
NFS, CIFS, iSCSI, FCoE
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Manage
•How would I reduce database and storage costs?
•How can I improve performance to meet SLA's?
• How would I improve my storage utilization?
• How do I improve storage performance?
Integrate
•How would I master a single version of the truth across applications?
•How do I clean and integrate my data so I can trust it for analysis?
Govern
•How can I simplify data security auditing and reporting?
•How would I manage data life cycle?
•How do I maintain data quality?
Analyze
•How can I get insights from huge volumes of unstructured data?
•How would I move to a data warehouse with analytics that is flexible and affordable?
Clients are deploying projects to
leverage these capabilities
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Tuned to the Task: Workload-Optimized Systems
Advanced technologies in a broad portfolio of offerings
Integrated stacks architected to address unique workload requirements
Automated and policy-driven to optimize use of resources
Tuned to the Task
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IT as a Kitchen:
Workload-Optimized Systems
General PurposeSystems
• Oven• Sink• Pantry
Expert-Integrated Systems• Dishwasher, Microwave, Food Processor
Single-Purpose Appliances
• Toaster• Coffee Maker• Waffle Iron• Fire
Extinguisher
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IBM Storage Product Positioning –
Primary Data
Entry Level
Sequential
DS5000 StorwizeV7000
XIV
SVC
DS8000SONAS
N3000
Random
N6000
High Performance Computing
UnifiedStorage
Enterprise
Flash & Stash
DS3000
Midrange
Mainframe Optimized
Distributed
NAS for all servers
DCS3700StorwizeV7000 Unified
N7000
SSDSSD
SSD
SSD
SSD
SSD
SSD
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IBM Storage Product Positioning –
Backup and Archive
Entry Level
SequentialRandom
Enterprise
LTO
TS1100
TS7740
TS7720
TS7650GTS7650
TS7610
TS7680TS3500
TS3310TS3200TS3100TS2900
Mainframe
Distributed
All Servers
Midrange
Grid
Performance
Capacity
Optimized for Backup
Automation
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IBM Flex System
Compute NodesPower 2S/4S*x86 2S/4S
Storage NodeV7000Expansion inside or outside chassis
Management ApplianceFlex System Manager
Networking10/40GbE, FCoE, IB8/16Gb FC
ExpansionPCIeStorage
IBM PureFlex System
Pre-configured, pre-integrated infrastructure systems with compute, storage, networking, physical and virtual management, and entry cloud management with integrated expertise.
Chassis14 half-wide bays for nodes
IBM PureApplication System
Pre-configured, pre-integrated platform systems with middleware designed for transactional web applications and enabled for cloud with integrated expertise.
Starts at acquisition: A continuum of value from building blocks to systems
Simplified experience
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Self Optimizing
• Smart Storage is Self Optimizing, learning and adapting based on data access patterns
– Advanced Caching Algorithms– Easy Tier®
• Automated sub-volume tiering between SSD, SAS and NL-SAS drives
– I/O Priority Manager (QoS)– Active Cloud Engine™– Adaptive Disk Pooling
• Data re-distributed to eliminate hot-spots for optimal performance
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Self-optimizing
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Automated Sub-Volume Tiering
� IBM Easy Tier– Automatic movement of sub-volume extents
between SSD, SAS and NL-SAS media
– Small amount of SSD can provide huge
performance gains
– Up and down tier
– Three tiers in DS8000
– Two tiers in SVC and Storwize V7000
– Transparent to applications
– Just turn it on and let it work!
SSD RAID Array(s)
FC/SAS RAID Array(s)
SATA/NL RAID Array(s)
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Application
Transactions
Easy Tier
Learning
Easy Tier
In Action
240% from
Original
brokerage
transaction
SVC Easy Tier Application Transaction
Improvement
� No change to the database or application
� No work to identify active indexes
� No manual movement of files or volumes
� Just turn it on and let it work!
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• I/O Priority Manager aligns service levels to separate workloads in the system
–Administrators select from 4 Performance Groups (service levels) to assign to each volume
–System resources are dynamically allocated to higher priority volumes during resource contention
I/O Priority Manager (QoS)
Performance when and where you need it – DS8000 and XIV Gen3Performance when and where you need it – DS8000 and XIV Gen3
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Automate Data Placement and
MigrationIBM Active Cloud Engine™
Initial placement
SAS
NL-SAS
180 days
30 days
File creation
SONAS orStorwize V7000 Unified
Optional TSM/HSMServer & Virtual or Physical Tape Pool
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Consolidate Workloads
•How would I reduce the Total Cost of Ownership for my IT infrastructure?
•How would I better manage my data center complexity?
Deploy New Workloads
•How can I rapidly deploy a workload leveraging existing skills?
•How would I scale my infrastructure with my business?
Re-deploy Existing Workloads
•How would I improve the performance for my workloads?
•How can I improve my service levels?
Clients are deploying projects to
leverage these capabilities
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#IBMEDGE
Managed with Cloud Technologies: Reinvent Business Processes
New models of IT service delivery are emerging for the enterprise
Integrated service management provides visibility, control and automation
Self-service, economies-of-scale, and flexible sourcing options
Managed with Cloud Technologies
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IT as a Kitchen –Utilities and Cloud Services
Water CompanyElectric Company
Natural Gas Provider
PizzaDelivery
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2009
Application Service Provider
Cloud
“Clouds will transform the information technology (IT) industry…profoundly change the way people work and companies operate.”
Is Cloud A Disruptive New
Paradigm?
Cloud computing is a pay-per-use model for enabling network access to a pool of computing resources that can be provisioned and released rapidly with minimal management effort or service provider interaction.
� Network access
� Rapid Elasticity
� Pay-per-use
� Self-service
� Pool of Resources
Grid Computing
Time-Sharing
Source: U.S. National Institute of Standards and Technology (NIST)
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“People do not want quarter-inch drills. They want quarter-inch holes.”
Professor Emeritus Theodore Levitt, Harvard Business School
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An Analogy – Transportation
Alternatives
Traditional Approach: Buy a car, drive it yourself, have a place to park it,
take care of maintenance and insurance.
Rental Car: Rent a car by the day or week. Drive it yourself, or hire a chauffer to drive the car for you.
Transportation as a Service: Hop in the back seat of a taxi and tell driver where you
would like to go. Pay by the mile.
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Cloud Deployment and Delivery
Models
Public cloud
Hybrid cloudPrivate cloud
Traditional enterprise IT
Software-as-a-Service(SaaS)
Middleware and Development ToolsPlatform-as-a-Service
(PaaS)
Servers, Storage and Networking HardwareInfrastructure-as-a-Service
(IaaS)
� Bandwidth� Packaged Apps� Compliance� Proprietary
� Desktop� Develop / Test� Analytics / Mining� Help Desk
� Backup/Archive� eMail / Office Apps� Web Hosting� Conferencing
Enterprise
DeploymentModels
DeliveryModels
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Cloud Agile
• Smarter Storage participates in a Cloud Agile environment
– Storage supports server virtualization hypervisors
• VMware, Hyper-V, KVM, PowerVM , z/VM
– Storage supports virtual LAN and virtual SAN network envrionments
– Storage hypervisors virtualize IBM and non-IBM storage
– Applications and data move freely from private to hybrid to public clouds
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Cloud Agile
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IT Environments are Virtualized
Virtualization is technology that makes one set of resources look and feel like another set of resources, preferably with more
desirable characteristics
Server sprawl
One Workload, One Server
One Workload, Many Servers
Many Workloads, One Server
PhysicalConsolidation
LogicalConsolidation
GB
GHz
Gbps
Workload• Sequential• Random
Compute• Lightweight• IO-Intensive• CPU-Intensive
Bandwidth• Messaging• Storage / IO• Voice / Video
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Virtualize Your Infrastructure
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Virtual Server
Infrastructure
Virtual Storage
InfrastructureStorage Hypervisor
Midrange
Storwize V7000Enterprise
SAN Volume ControllerTivoli Storage Productivity
Center
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• Enterprise owned• Either enterprise
operation or 3 rd party• Fixed price or time
and materials services
• Internal network• Dedicated assets
• 3rd party owned and operated
• Centralized, secure delivery center
• Fixed price, time and materials, or pay as you go
• Internal network• Dedicated assets
• Mix of shared and dedicated resources
• Shared facility and staff
• Pay as you go• VPN access or
public internet
• Shared resources
• Elastic scaling• Pay as you go• Public internet
EnterpriseEnterpriseData Center
Private Cloud
EnterpriseData Center
IBM operated
Managed Private Cloud
IBM owned and operated IBM owned
and operated
Hosted Private Cloud
User A
User B
User C
User D
User E
Public Cloud Services
Enterprise AEnterprise
BEnterprise C
Shared Cloud Services
1 2 3 4 5
Public cloudPrivate cloud Hybrid cloud
IBM Offers Cloud Solutions in
Various Forms
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Collaborative(Quickr, SharePoint)
ERP / CRM …(SAP, PeopleSoft …)
Film(Images, Video …)
Content(Documents,
Spreadsheets …)
Reports
Paper(Scanned
Correspondence …)
Email(Notes, Exchange)
Integrated Systems
CustomizedSolutions
CloudServices
Cloud Ready Archive Storage
Enterprise Content Management
Value Added Services• Optimization Services• System Services• Managed Services• Reference Architecture• Information Governance
Optimized and Unified Assessment, Collection and Cla ssification
Flexible and Secure Infrastructure with Unified Retention and Protection
Integrated Compliance, Records Management, Analytic s and eDiscovery
IBM Smart Archive Strategy
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Cloud Enabled Data Center
Cloud Platform Services
Cloud Services Provider
•How can I deploy resources and services faster while reducing cost?
•How do I optimize cloud workload placement?
•How do I create the most advanced,reliable, secure andscalable infrastructurefor creating, managing,and monetizing cloudservices quickly andcost effectively?
•How can I reduce operational costs by getting the most out of the IT asset I have?
•How can I simplify my infrastructure for improved productivity and service transparency?
Business Solutions on Cloud
•How do I gain immediate access to enterprise class solutions without capital expense?
•How can I better focus my resources on core, rather than non-core activities?
Clients are deploying projects to
leverage these capabilities
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IBM Smarter Storage for Smarter
Computing
IBM’s approach to storage addresses today’s challenges, and tomorrow’s opportunities…� Efficient by Design�Manage cost and capacity growth� Insights from a variety of data at scale
� Self-Optimizing� Improve performance and productivity� Automated and policy-driven
� Cloud Agile� Self-service, respond quickly to changes� Deliver IT as a Service, increase access to
information and improve ROI
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Efficient by Design
Self-optimizing
Cloud Agile
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Intel, the Intel logo, Xeon and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and /or other countries.
Thank You!
Session: sSP13Presenter: Tony Pearson
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About the Speaker
Mr. Tony Pearson
Master Inventor,
Senior Managing Consultant
IBM System Storage
Tony Pearson is a Master Inventor and Senior managing consultant for the IBM System Storage™ product line. Tony joined
IBM Corporation in 1986 in Tucson, Arizona, USA, and has lived there ever since. In his current role, Tony presents briefings on storage topics covering the entire System Storage product line, Tivoli storage software products, and topics related to Cloud
Computing. He interacts with clients, speaks at conferences and events, and leads client workshops to help clients with strategic planning for IBM’s integrated set of storage management software, hardware, and virtualization products.
Tony writes the “Inside System Storage” blog, which is read by hundreds of clients, IBM sales reps and IBM Business Partners every week. This blog was rated one of the top 10 blogs for the IT storage industry by “Networking World” magazine, and #1
most read IBM blog on IBM’s developerWorks. The blog has been published in series of books, Inside System Storage: Volume I through IV.
Over the past years, Tony has worked in development, marketing and customer care positions for various storage hardware and software products. Tony has a Bachelor of Science degree in Software Engineering, and a Master of Science degree in
Electrical Engineering, both from the University of Arizona. Tony holds 19 IBM patents for inventions on storage hardware and software products.
9000 S. Rita RoadBldg 9070 Mail 9070Tucson, AZ 85744
+1 520-799-4309 (Office)
Tony Pearson
Master Inventor, Senior Managing Consultant
IBM System Storage™
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Additional Resources
44
Email:[email protected]
Twitter:http://twitter.com/az99Øtony
Blog: http://ibm.co/brAeZØ
Books:http://www.lulu.com/spotlight/99Ø_tony
IBM Expert Network:http://www.slideshare.net/az99Øtony
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Other product and service names might be trademarks of IBM or other companies. Information is provide d "AS IS" without warranty of any kind.
The customer examples described are presented as il lustrations of how those customers have used IBM pr oducts and the results they may have achieved. Actu al environmental costs and performance characteristics may vary by customer.
Information concerning non-IBM products was obtaine d from a supplier of these products, published anno uncement material, or other publicly available sour ces and does not constitute an endorsement of such products by IBM. Sources for non-IBM list prices and performance num bers are taken from publicly available information, including vendor announcements and vendor worldwide homepages. IBM h as not tested these products and cannot confirm the accuracy of performance, capability, or any other c laims related to non-IBM products. Questions on the capability of non-IBM products should be addressed to the suppli er of those products.
All statements regarding IBM future direction and i ntent are subject to change or withdrawal without n otice, and represent goals and objectives only.
Some information addresses anticipated future capab ilities. Such information is not intended as a defin itive statement of a commitment to specific levels of performance, function or delivery schedules with respect to any future products. Such commitments are only made in IBM product announcements. The information is presen ted here to communicate IBM's current investment and developmen t activities as a good faith effort to help with ou r customers' future planning.
Performance is based on measurements and projection s using standard IBM benchmarks in a controlled env ironment. The actual throughput or performance that any user will experience will vary depending upon considerations such as the amount of multiprogramming in the user' s job stream, the I/O configuration, the storage co nfiguration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve thro ughput or performance improvements equivalent to th e ratios stated here.
Prices are suggested U.S. list prices and are subje ct to change without notice. Starting price may not include a hard drive, operating system or other fe atures. Contact your IBM representative or Business Partner for the most current pricing in your geography.
Photographs shown may be engineering prototypes. Ch anges may be incorporated in production models.
© IBM Corporation 2012. All rights reserved.References in this document to IBM products or serv ices do not imply that IBM intends to make them ava ilable in every country.
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