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Laura Rodrigues, User Experience Designer, IBM Jacques Pavlenyi, Senior Portfolio Marketing Manager, IBM March 13, 2016 Giving your Collaboration Tools a Brain

IBM @ SXSW: Giving Your Collaboration Tools a Brain

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Page 1: IBM @ SXSW: Giving Your Collaboration Tools a Brain

Laura Rodrigues, User Experience Designer, IBMJacques Pavlenyi, Senior Portfolio Marketing Manager, IBMMarch 13, 2016

Giving your Collaboration Tools a Brain

Page 2: IBM @ SXSW: Giving Your Collaboration Tools a Brain

Please note:

▪ IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion.

▪ Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.

▪ The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract.

▪ The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.

▪ Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.

Page 3: IBM @ SXSW: Giving Your Collaboration Tools a Brain

Collaborating in the Era of Cognitive

Critical Obstacle Discussion Designing for Cognitive Systems From “Now” to “Wow” Join us at the IBM Cognitive Studio

Page 4: IBM @ SXSW: Giving Your Collaboration Tools a Brain

Competitors will continue to accelerate disruption and blur the lines among categories

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“The biggest threat is new competitors that aren’t yet classified as competitors.”

—Piotr Ruszowski, chief marketing officer,Mondial Assistance, Poland

expect more competitors from outside their industry, while only 29 percent expect more competition from within their industry.

54%of CxOs

SOURCE cited in notes

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To outthink challenges, you must conceive of new opportunities you couldn’t imagine before.

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Think of all that has been accomplished using only

a fraction of the available data

Unlocking your imagination means you first need to unlock the potential in all data

What answers lie in the 88% that is dark?1

By the year 2020, about 1.7 MB of new information will be created every second, for every human being on the planet.2

SOURCES cited in notes

Structured and active Unstructured and dark

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Cognitive systems unlock potential because they are fundamentally different from what you have today

Adapt and make sense of all data; “read” text, “see” images and “hear” natural speech with context

Understand

Reason Interpret information, organize it and offer explanations of what it means, with rationale for the conclusions

Learn Accumulate data and derive insight at every interaction, perpetually

Page 8: IBM @ SXSW: Giving Your Collaboration Tools a Brain

Cognitive collaboration enhances, scales and accelerates human expertise to empower all people

Go beyond analysis to hypothesis, conclusion and action—in weeks instead of months or years

Collate decades of knowledge and data to create an evidence-based, virtual advisor and elevate entire

teams to the level of your best experts

Teach your system to learn and uncover patterns and insights from all kinds of information such as research data, images, videos, audio, and notes

Build workflows that can be coached by humans to grow ever more effective, safe or productive with each interaction

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The Era of Cognitive will move us from "productive" to "effective"

Communicate and share without being together

Team across geographic boundaries

Team with pre-defined goals

Team across organizational and geographic boundaries

Understand user behavior to guide activities

Understand behavior and context to deliver insights and proactively assist users

Email, Chat Groupware Workspaces Enterprise Social Analytics Cognitive

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Artificial Intelligence = a spectrum of capabilitiesUser Analytics

The ability to analyze a users behavior and interactions in order to determine optimal results.

Voice RecognitionThe ability to interact directly with an application through voice commands. These solution combine voice recognition, natural language processing and searching.

Siri, Cortana and Google Now have made this capability mainstream

Personal Assistant

Systems that take actions on a user’s behalf that are usually associated with human execution

Examples include prioritization of email inbox, assisting in setting up meetings, returning emails and a lot of consumer capabilities that apply to the enterprise.

Cognitive Expertise

The ability for a system to take “human-like” cognitive action without prior programming.

Watson answering questions that it has not been previously “taught” to answer is an example.

“I’ve got five minutes before I walk into a meeting. Prioritize my world for me!”

“Text my husband about the dinner plans set up. Now, read me my urgent emails ”

“Yes, please set up that appointment and return the requested files to the boss”

“I’d like to see those research documents about diabetes. Did the new medication get

FDA approval yet?”

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Two essential new virtual team members

Expert Advisors Understand your work

Offer answers and insights

Personal Assistants Prioritize work

Handle common tasks Surface functions based on behavior

Page 12: IBM @ SXSW: Giving Your Collaboration Tools a Brain

Collaborating in the Era of Cognitive

Critical Obstacle Discussion Designing for Cognitive Systems From “Now” to “Wow” Join us at the IBM Cognitive Studio

Page 13: IBM @ SXSW: Giving Your Collaboration Tools a Brain

Introduce yourself to the person next to you.

They’re going to be your partner for this first exercise.

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Page 14: IBM @ SXSW: Giving Your Collaboration Tools a Brain

1. Select a critical obstacle you both relate to.

2. Then take turns describing how you handle it today. Break it down into a step-by-step story.

AWoohoo! You’re kicking off a new

project, with a new team. To get up to

speed you…

BUh oh! Something

urgent came up and the colleague with

expertise you depend on is not responding,

so you…

CAw man! You’re back from a vacation where

you completely unplugged (or barely did any work). To get

caught up you…

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“I’m scattered between too many places”

“I’m flooded with information”

“I feel behind and inefficient”

You’re doing a TON of manual work, huh?

“I handled it differently than my partner”

Page 16: IBM @ SXSW: Giving Your Collaboration Tools a Brain

Collaborating in the Era of Cognitive

Critical Obstacle Discussion Designing for Cognitive Systems From “Now” to “Wow” Join us at the IBM Cognitive Studio

Page 17: IBM @ SXSW: Giving Your Collaboration Tools a Brain

How is designing for cognitive systems different?

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Traditional System:

Cognitive System:

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IBM VERSE DEMO

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Page 20: IBM @ SXSW: Giving Your Collaboration Tools a Brain

Collaborating in the Era of Cognitive

Critical Obstacle Discussion Designing for Cognitive Systems From “Now” to “Wow” Join us at the IBM Cognitive Studio

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Rejoin your partner.

Recall the way you handled that critical obstacle earlier today…

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But now envision how that could be different with cognitive…

• How is the system adapting to you, as an individual? • How is the system anticipating your needs? • What repetitive, menial tasks are you handing over? • What kind of commands or questions are you giving it?

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To Be

As Is

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Let us know what you want from your future work tools!

Post your cognitive ideas to Twitter using: #NowToWow

Page 25: IBM @ SXSW: Giving Your Collaboration Tools a Brain

Collaborating in the Era of Cognitive

Critical Obstacle Discussion Designing for Cognitive Systems From “Now” to “Wow” Join us at the IBM Cognitive Studio

Page 26: IBM @ SXSW: Giving Your Collaboration Tools a Brain

Questions?

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Visit theIBM Cognitive Studio

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