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Slides from the 2013 International Conference of Crisis Mappers in Nairobi, Kenya. Learn more at crisismappers.net
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#Westgate: A Reflection@CrisisMappers #ICCM
#WeAreOne
#Westgate Tweets: A Detailed Study
in Information Forensics
By QCRI:
Brittany Card, Jus MacKinnon, Patrick Meier
Available atiRevolution.net
Who Authored the Most Tweets?
Eyewitness Tweets Over Time?
Terms Used to Label Attackers?
Who Were the Tweets Directed @?
What Content Did Tweets Contain?
Philip Ogola@philipogola
SOCIAL MEDIA IN EMERGENCIES
Philip OgolaICT Officer – Social Media
Email: [email protected]
Twitter: @PhilipOgola
Skype: PhilipOgola
Cell: +254722910810
www.kenyaredcross.org
Social Media Analysis
The exponential growth of social media, from blogs, Facebook and Twitter to LinkedIn and YouTube, offers Kenya Red Cross the chance to join a conversation with millions around the globe every day.
Kenya Red Cross Social media channels offer a quick solution for uploading visual information to the Internet real time from the scene of the incidents and linked to KRCS website and blog.
Kenya Red Cross twitter handle was verified by Twitter during West Gate Attack and saw a spike of about 25,000 Followers
Page grew by 7,000 likes during West Gate Attack
#iVolunteer
Kenya Red Cross social media has hugely been boosted with the unveiling of the #iVolunteer, who are Virtual Volunteers on social media, can report emergency real time thereby increasing response time.
Facebook and Twitter have become a must use tool during emergencies, allowing #Ivolunteer’s to alert Kenya Red Cross realtime. When emergency inevitably arises we now connect communities and share life saving safety and preparedness information thanks to our #iVolunteer..
SOCIAL MEDIA MONITORING
Monitoring user activities and postings to establish situational awareness
DIGITAL COMMAND CENTRE
EMERGENCY OPERATION CENTRE
AMBULANCE DISPATCHER
RESPONSE TEAMS & AMBULANCE
EMERGENCY MANAGEMENT TOOL
WEST GATE MALL ATTACKSocial Media as an Emergency Management tool.Global Audience Reach of 56, 658,070 on twitter
victim requests for assistance during disasters
Receive victim requests for assistance during disasters
WEST GATE BLOOD APPEALDONATIONS
RESOURCE MOBILISATION
Kenya Red Cross uses social media to disseminate information and receive user feedback real time
News People post news topics as they happen. Real time information;
Communication Tool
#WeAreOne Kenya West Gate Mall initiative raised over Sh102 million, in a week the Second biggest such effort ever mounted in Kenya was heavily hinged on social media
CASE STUDY
Requests for Assistance
TRUSTED MEDIA SOURCE
Kenya Red Cross Social Media feed is now reference point for disaster information by media both international and local,
SMS IN EMERGENCY
Kenya Red Cross uses SMS/text messages on mobile phones or the internet to issue emergency alerts to Public on dangerous situations or send Advocacy information eg, Chagua Amani Peace Campaign and Measles, Health Campaign Through the SMS platform KRCS receive data on health conditions in communities and reports of disaster damage ahead of 2013 elections
#WestGate Kenya Red cross was the third to the break the news on twitter as verification had to be conducted. Global Audience Reach an audience of 56,658,070 on twitter Kenya Red Cross was the Top referred source on twitter with CNN, Aljazeera, BBC, Among other new
agencies contacting KRCS on twitter to use photos and credit British Red Cross and Federation also send compliments on twitter
Kenya Red Cross Reached an audience of 8, 656,105 on twitter top referred after BBC
Summary Of Tweets Posted
#WestGate Geography
Deep Green Denotes impressions
#WestGate Top Celebrity
AKON
Cecile
Piers Morgan
Thank You
Philip OgolaICT Officer – Social Media
Email: [email protected]: @PhilipOgola
Skype: PhilipOgolaCell: +254722910810
www.kenyaredcross.org
Angela Oduor@AngieNicoleod
Resources
http://ping.ushahidi.comhttp://crwd.mp/PingDocs
Charity Wayua@charity_wayua
Charity Wayua@charity_wayua
Angela Oduor@AngieNicoleod
Philip Ogola@philipogola
Thank you for participating in ICCM 2013!
Many thanks to our sponsors!
CrisisMappers 2013
