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E-books - digital E-books - digital versions versions of print supplements of print supplements John Baker John Baker Global editor – custom publishing Tel: +44 20 8652 3153 Tel: +44 20 8652 3153 Email: [email protected] Email: [email protected]

Icis Custom Publishing E Books

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Page 1: Icis Custom Publishing   E Books

E-books - digital versions E-books - digital versions of print supplementsof print supplements

John BakerJohn BakerGlobal editor – custom publishingTel: +44 20 8652 3153Tel: +44 20 8652 3153Email: [email protected]: [email protected]

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Summary of benefits• Digital reproduction of print publication• Enhanced interaction with reader• Free access via web sites and email• Potential global audience of 250,000+ unique visitors • to ICIS web sites every month

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What are e-books?

Why produce them?

How and where can people access them?

What is the potential audience of readers

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What are they?• Digital version of a print publication• Both editorial and advertising are reproduced• Created using the same PDF files as the print version• Need not be an exact replica of the print version…

opportunity for enhancements

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What are the benefits?• Key benefit is that they can be viewed by a much greater

audience than the print version• Only limitation to distribution is access to the internet or

email• Content is enhanced to improve interaction with the

reader

• Position yourself as ‘leading edge’ in your

communication methods to the industry

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Other benefits• Searchable content• You can add links from editorial or adverts• Link to website pages• Articles that were cut or shortened can be added to the

digital version

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The web site address on the advert is made ‘live’ sothat the reader can clickthrough

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Promotion by ICIS• Links and banner adverts on publisher’s websites• Archived for one year• Email distribution• Your customer lists• Internal staff lists• Links on your company website

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Other benefits• Readers can download it to view offline• Can be password protected or free access• We will make them free access for any reader • We can tell how many people have read the digital

version• …as well as how many times readers have clicked

through to any of the links that have been added

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Who sees the e-book?• ICIS publications subscribers

• www.icischemicalbusiness.com• Visitors to ICIS.com• ICIS news subscribers• ICIS search users• …plus users of all other content on ICIS.com

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Geographic split of visitors

Europe 36%

North America 26%

Asia 24%

South & Central America 6%

Africa 4%

Middle East 3%