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everybody, everywhere 1

ICQ LSP Intro

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Page 1: ICQ LSP Intro

everybody, everywhere

1

Page 2: ICQ LSP Intro

ICQ at a Glance

12

16.06.2011

Page 3: ICQ LSP Intro

3

ICQ is a Social Messaging platform with a wide range of social capabilities & content

sharing tools.

ICQ solutions provide an holistic social experience on diverse communication platforms.

16.06.2011

Page 4: ICQ LSP Intro

ICQ Milestones

16 Mactive users

6.5 Mactive users

35 Mactive users

Established

1996 19982004

2011Acquired by DST

ICQ introduces

Social Messaging

(ICQ 7.5)

ICQ implements

localization on

local strategic

partnerships

Acquired by AOLEstablished by

Mirabilis,

innovator of the

(IM) software

4

16.06.2011

Page 5: ICQ LSP Intro

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Social Messaging is taking instant messaging

to the next level. It is about integrating global &

local communication options

Audience &

Communities

16.06.2011

Page 6: ICQ LSP Intro

15.04.2011

6

Young Community

• Early technology adapters

• Avid consumers and users of Social Media

• High mobile penetration among ICQ Users

• Active and dynamic communities across the

globe

Page 7: ICQ LSP Intro

ICQ Confidential15.04.2011

7

Young CommunityICQ’s lucrative brand attracts millions of

young users around the world!

13-17 18-24 25-34 35-44 45+

26%

43%

21%

6% 4%

ICQ Users by age

Page 8: ICQ LSP Intro

15.04.2011

8

Media PlatformsDesktop, Mobile, Web

Page 9: ICQ LSP Intro

Desktop

ICQ Confidential

Page 10: ICQ LSP Intro

Desktop - Examples

10ICQ Confidential

Proposed Desktop features to Partner:

• Customized client for Sports client or Celebrity site client

• Zones – HTML format

• Promostrip – Icons that leads to Partner’s content area ,as well as

Sales oriented areas (i.e. Coca-Cola)• Games Center

Promostrip

TopModel Client

Page 11: ICQ LSP Intro

Zones• HTML format with Partner’s content (Sport/Celebrity according to

what will be chosen to focus on)

• Partner’s Content and page views

• Video Content possible

• Various advertising opportunities

11ICQ Confidential

Page 12: ICQ LSP Intro

- GermanyVideo Zones

ICQ Confidential12

Page 13: ICQ LSP Intro

Prosieben Zones - Germany

ICQ Confidential13

Page 14: ICQ LSP Intro

Zones – Germany Music TV

Page 15: ICQ LSP Intro

Nova CZ

15

Page 16: ICQ LSP Intro

Markiza SK

16

Page 17: ICQ LSP Intro

ICQ 7.5 Facebook chat

Add your Facebook Friends to your contact list

and chat with them directly from ICQ

16.06.2011

Page 18: ICQ LSP Intro

ICQ 7.5Feeds from friends

16.06.2011

Page 19: ICQ LSP Intro

ICQ 7.5Video & Audio chat

16.06.2011

Page 20: ICQ LSP Intro

ICQ 7.5Moods, Game center, Emoticons

16.06.2011

Page 21: ICQ LSP Intro

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SMS ServiceNew Channel of communication

Allows users to send Free SMS from ICQ , software to a

mobile phone and receive back SMS from the mobile to

the desktop client (MO)

16.06.2011

Page 22: ICQ LSP Intro

ICQ On-Site

ICQ Confidential

Page 23: ICQ LSP Intro

ICQ Confidential

www.icq.com/ru–Alpha Version

Page 24: ICQ LSP Intro

Coming: user acquisition

ICQ Confidential

Page 25: ICQ LSP Intro

Coming: sharing

ICQ Confidential

Page 26: ICQ LSP Intro

Coming: SMS

ICQ Confidential

Page 27: ICQ LSP Intro

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ICQ Mobile Products

16.06.2011

Page 28: ICQ LSP Intro

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Cross platform communicationA seamless communication experience. Users can chat

with friends on the go

AvailabilityPlatform agnostic approach also on mobile. Various

ICQ mobile platforms - iPhone, Android, Java, Windows

Mobile, Blackberry, Symbian, Mobile-Web chat

The Social Messaging toolA single communication tool for ‘on the go’. Users get

live updates from their friends on Social Networks

(Facebook, twitter)

ICQ Mobile

16.06.2011

Page 29: ICQ LSP Intro

ICQ Confidential

29

ICQ Mobile ContentICQ Mobile Fun site offers ICQ branded

content provided by our partners.

16.06.2011

Page 30: ICQ LSP Intro

• ICQ Zones - the entry gate to ICQ:

• Opens automatically on log in

• Offers unique localized content

• Offers several ad placements:

• Zones Takeover – a 598X480 highly

visible banner that runs for 24 hours

• Top Banner – 728x90

• Expandable Ad – a 728x90 banner that

expands to full screen upon mouse-over

• Premium Content Tab

ICQ Confidential

Zones Ad Properties

Page 31: ICQ LSP Intro

ICQ Partnerships

Model

Page 32: ICQ LSP Intro

Case Study -

ProSieben Germany

Reaches 9M users

• About Pro7:

A leading European Media Corporation

• The Pro7- ICQ co-branded client provides

desktop & online presence to a TV brand,

allowing cross-promotion between the platforms

• Cooperation effectiveness: ProSiebenSat.1 and

ICQ partnered in ProSiebenSat.1 websites

moved from 9th to 3rd largest online marketer*

http://www.prosieben.de/icq/(*Since 2006, according to AGOF)

Page 33: ICQ LSP Intro

Partner’s Benefits

• Strong engagement of young audience

• Promote partners TV/ Content and new page views

• New revenue stream

• Desktop, Web and Mobile presence

• Dominant Online community

• Music and video discovery tools (e.g. for sharing)

• Content distribution capabilities

Page 34: ICQ LSP Intro

35ICQ Confidential

ICQ’s partnership contribution:

• A fully customized and configurable line of products

• Monetization platform

• Fully integrated social medium

• Direct channel to users/viewers

• Content platform

• Online worldwide community

• Strong brand for young targeted audience

Page 35: ICQ LSP Intro

36ICQ Confidential

Partner’s Contribution:

• Strong brand and local presence

• Distribution and Marketing

• Local content

• Partner’s services integration to ICQ products

Page 36: ICQ LSP Intro

Partnership Revenue Streams

37ICQ Confidential

• Ads Inventory –Display & Video ads

• Micro payments (e.g. games)

• Mobile content revenues

Business Model:

Revenue share agreement, no upfront cost

Page 37: ICQ LSP Intro

38

Thank you

Yaniv LevinsonBusiness Development and Sales Director,

[email protected]; +972-54-6598262