Upload
igb-affiliate
View
687
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Learn how to control your online PPC marketing by defining the tasks with your PPC provider. Target your geomarkets and manipulate them to ensure they perform to the requirements set down by you, not the search engines. Build a long term, viable and profitable PPC campaign based on the essentials of advanced PPC. Make your budget go further and achieve more! Presenter - Mark Tull, Website Essentials
Citation preview
Maximizing Your Adspend
Mark Tull
Website Essentials
Opinions are Like Bottoms!
• In this game everyone has one….
• Here is mine
My Bottom Line Is
And Other Search Engines
• Not a one sided argument• Applies to almost all engines• Best Practice Rules• Look at the Steps in Set up• Adjust them to suit you• More Work = More Results
Accounts
• Single Accounts Are Not Sufficient• Budget V Geo• Geo V Days of Week• Geo V Hours of Day• Geo V Language• Geo V Impression Share• Geo V Search V Partners V Content
Campaigns Should
• Target Specific Regions• Bid Prices on Region Costs• Impression Share on Market worth• City V Country• State V State• Country V Country
Adgroups
• 3 just 3• Quality Score of 10• Exciting Ad with Keyword in twice• Positional Refinement – Don’t start at 1• Start at 6 - 9 and step in search• Start at 4 – 6 in partners• Start at 3 in content
Keywords
• Exact Match to start• Refine down to Phrase – New Groups• Refine down to Broad – New Groups• Compare ROI and CPA on all• RE work higher performing into New
Campaigns• Start Refinement Again
AVERAGES
• Conversion Rates• CTR• Cost Per Click• Budgets• Volumes –
Impression Share Report
Landing Page Quality
• Holy Grail
• Below 10 is a liability to catch up on
• Overall average LPQ is cumulative
• Overall CTR in Position on Keyword
• Anlaytics? Benchmarked?
• You are being compared constantly
Quality Score
• 10 = 1
• 7 = 1.5
• 6 = 1.7
• 5 = 2.0
• 4 = 2.5
• 3 = 3
• 2 = 4
Keyword to Conversion
• Quality Score
• Budget
• Ad CTR
• Impression Share
• Landing Page Performance
• Goals / Conversions
• $
Other Verticals
• Travel Affiliates
• Get Rich Quick
• Dubli
• Ringtones / Music
ADWORDS IS PART OF IT
• Website is part of the success equation
• Adwords supports the site (Ten)
• The Site supports Adwords (Jack)
• Quality Score is (Queen)
• Conversion Rate is (King)
• Combine them All (ACE)
Google Policy
• Policy for Australia
• Google AdWords allows online wagering and sports betting advertisements to target Australia as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid licence.
Gaming / Gambling Definition• Online gambling includes, but is not limited to, the following: • Sports books and sports betting • Lotteries • Bingo • Poker • Sites that provide tips, odds and handicapping • Software facilitating online casinos and gambling • Gambling tutoring online • Gambling-related eBooks • 'Play for fun' gambling or casino games of skill, including sites
where the primary purpose is 'play for fun' gambling • Affiliate sites whose primary purpose is to drive traffic to online
gambling sites
Nice Example
• Front Page on Paid Ads
• Earn Money Online
• Make $300 in 15 minutes. Simple step by step system. Start Today
• TheUnderdogMoneySystem.com
1st click
2 Clicks Deep
Funnel & Convert
• Find the right words
• Manage Geo & Positions Well
• Send to the right page & Quality Score
• Funnel via proven methods
• Sell via direct link or subsidiary forms
• Compare, track, report and Improve!
Support SEO
• Learn volume secrets from Adwords
• Multiple Domains Strategy
• Based on Proven SEO and Sales Platform
• Landing Page Test & Measure
• CPA per geo Market (language)
• Find the words first, control them, and
• WIN