iMedia Brand Summit 2012 - Linkedin

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  • 1.Marketing Solutions ORGANIZATION NAME Marketing Solutions Building Engaged Communities

2. Stuart Bartram Director Marketing Solutions au.linkedin.com/in/stuartbartram Sarah Vaughan Technical Audience Group Manager, Developer and Platform Evangelism au.linkedin.com/in/sarahjv 3. Shifts in the Australian Software Developer Ecosystem MAINSTREAM 50%+ of Developers Writing for Phones & Portables Battle for SoftwareBattle for Software DevelopersDevelopers2011 Web & AppWeb & AppWeb & AppWeb & AppWeb & AppWeb & AppWeb & AppWeb & App DeveloperDeveloperDeveloperDeveloperDeveloperDeveloperDeveloperDeveloper PopulationPopulationPopulationPopulationPopulationPopulationPopulationPopulation Writing for Phones & Portables DeveloperDeveloperDeveloperDeveloper MOTIVATIONMOTIVATIONMOTIVATIONMOTIVATION 43%43% Low Cost 54%54% User Reach 30%30% Revenue Potential MindshareMindshare 85k Corporate85k Corporate85k Corporate85k Corporate DevelopersDevelopersDevelopersDevelopers 700k+700k+700k+700k+ Enthusiasts &Enthusiasts &Enthusiasts &Enthusiasts & GoldGoldGoldGold----seekersseekersseekersseekers Sources: VisionMobile Developer Economics 2010 & 2012, ABS2011 4. Microsoft LinkedIn Community Strategy Software Developer Engagement Principles 5. Australian Software Developer Community 6. Starting Conversations 7. Building Engagement 8. Member Acquisition 9. Member Acquisition 10. Measuring Success 11. Measuring Success in Developer Engagement