Embed Size (px)
DESCRIPTION
Citation preview
living lab for SMEs
Active user involvement to detect unintended or unforeseen problems or opportunitiesBusiness model innovation for small, medium and large enterprisesMulti-method research with a commitment to academic enrichment
living lab?
Technologies are not consumed, but domesticated by users.
These apps were created in collaboration with citizens and industry,
back in 2007...
iCity, Hasselt & Leuven, living lab with HP and Microsoft
living lab markets iMinds*
22111156
* projects started in 2013
iLab.o living lab servicesiLab.o living lab services
Media & ICT Adoption in Flanders - Wave 1 to 5
we offer a three-step process of user research
explore evaluatetest
environmental scanninguser analysis
user behaviorcommunity of practice (direct user feedback)
market roadmapbusiness simulation
launch, listen, learn in a user-centric setting
market potential estimationfeature and service prioritizationuser experience optimizationbusiness model simulation {fast track
demo living lab marketbasic research
time-to-market5 years
corporate driven ICT innovation
... 1 year
co-create with mix of lead users based on innovation related
characteristics
new needs dissatisfaction user experience product related knowledge innovator
ordinary user
extreme user
expert user
classic lead user
user innovator
defector
La Mosca testimonial
case facts
living lab Mediatuin6 months, 5 iterationspanel N=541, active users N=53IWT Haalbaarheidstudieresearch questions:
Audience for mobile app of GPS games?Willingness to pay for this application?User friendliness app?General feedback on concept?
innovation traject “mobile city game The Target”
SotA market & user
intakesurvey
co-design session
usability labtest
co-creation session fieldtrial business
workshop
explore test evaluate
iteration #2 activity
iteration #1app features
writingbusiness plan
beta launch prototype
iteration #3 marketing
iteration #4 experience
iteration #5 modeling
extra support for SMEs
SME funding opportunities
“KMO-Dienstenportefuille” “IWT Haalbaarheidstudie” Innovation Project
50%
75%10K
25K 35% < 60%
project complexity
living lab outputadoption potential estimationwillingness to paybusiness model validation & simulation
ambassador identificationreal life contextualizationneeds & wants, drivers & barriers
concept co-creationfeature roadmapuser experience
business
user
product
user research: [email protected] research: [email protected]
business development: [email protected]
www.iminds.be
