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The Conducttr Conference 2014
Alison Norrington
Immersive Storyworld: Creative Process Inside Out
@storycentral
#cdttr2014
“when power and money drive passions, can love conquer all?”
Storyworld Development
“a website about a hotel… not a hotel website”
Holding page prior to launch
Scrolling vertically through The Chatsfield website you will come across 4 key characters:
Jessie Loe, Exec PA to Lucilla Chatsfield
Jessie’s Inbox also opens new stories about her fitful relationship with her ex,
Jason, and her struggles as she tries to encourage him to do what she does so
well – online dating…
The Chatsfield has been crafted so that you choose your own
experience –
• short-form video,
• conversations on social media,
• immersive storytelling with easter eggs and clues through
Jessie’s daily emails,
• a deeper murder mystery that is delivered direct to your
devices,
• group chats,
• or create your own stories.
You choose how you enjoy the sprawling, exciting stories to
be found at The Chatsfield.
The Making of The Chatsfield
Content creation & management
Night before launch
5 May 2014
Jessies Inbox
emails by week
Content management, social media plan & release spreadsheet
Over 800 pieces of content
Brand Development
Website Development“a website about a hotel… not a hotel website”
The Chatsfield
Initial web mapping &
functionality
Mapping conversion to
planogram by BTL BrandsFinal website
Jessie’s Inbox
Early planning of 47
email story threads
from 11 characters
Production of email
stories by week
Final interactive inbox
with over 500 email
interactions
(powered by Conducttr)
The Loedown
The Loedown
shooting script The Loedown
Sheena Bhattessa as
Jessie Loe
Story mapping,
writing & production
of The Loedown
www.storycentral.com
t: @storycentral
+44.7930.692968
+1.661.755.9591
thank you
