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Presentation to immigrant services and community organizing grantees of the Y&H Soda Foundation
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The Impact & Opportunity
of Mobile for Nonprofits
John Kenyon
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Evolution in Tech Intimacy
Mobile is Personal
New World of Connection + Conversation
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Goal = Coordinated Approach
Rallying AdvocatesImmigrants& Sisters
6,500Mile Journey
15 States
Face-to-Face
Text
Cycle
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Monthly Report
Culture of Content Generation
Editorial Calendar
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Toolbox
Track website, email + social media metricsfor mobile
Mobile Access %, Content FavoredWebsite
Website
Your Own Metrics are Most Important
Interesting to Compare
No True Industry-Wide Benchmark
How do we track metrics?
How might we do it differently moving forward?
Reflection/Share
Mobile Facts
91% US adults own a mobile phone
61% of mobile users own smartphones
Smartphone sales exceeded feature phone sales
for the first time this year
Source: ComScore, Neilsen
Engaging youth to vote, census participation
25% of iPhone users are of Latino descent
Latino & Asian American youth are early adopters
Source: SVCF
Nonprofits + Mobile
Website
Texting
Calling
Apps
Operations – Programs – Communications - Fundraising
Mobile friendly website
Mobile friendly website
Mobile friendly website
Emails configured for mobile
Emails configured for mobile
Mobile Strategy
Don’t Start with Apps
Start with Mobile Strategy
Get in Mobile Mindset – use just your phone for a day
Mobile Actions
Brainstorm Mission-Aligned Activities
Collect Mobile Numbers
Try Something!
Share Pair
Website
Strategy
Where can I start with our website, emails and strategy?
Tool Examples
Define your needs before you choose a tool
Tool Examples
Tool Examples
Tool Examples
What To Text?
Advocacy – protests, calls to action, campaign activity
Events – reminders, tickets on sale, special codes
NOT – Give now!Flickr photo: garryknight
Online Sign Up or text DREAM to 38383
Text-Based Game
Shair Pair
What Ideas does this give me for using texting?
Operations | Programs | Fundraising
Mobile Impact
RapidMobilePhone-basedSurvey
Challenge – collect data related to Malaria
Developed toolkit for collecting and reporting via mobile
Operations
IFRC RAMP
Replaces decades-old paper + pencil method
Reduced time and costs of collecting, reporting
Efficient
Effective
Data available - days vs. weeks
Direct data access for program managers
PEAK + Square
Former Process – Register setup
Moved to Square for registration, materials, silent auction
Receipts, nightly deposits
Records and reconciliation with Quickbooks
Square
What ideas does this give me for supporting operations?
Operations
Mission/ Program Goal:
Get People Engaged with Wildlife
Programs
People share wildlife sightingsvia mobile
Populates website
Wildlife Watch + Mobile+ Twitter+ Flickr
Robin in San Francisco
#NWF
Start Small (Realistic)
50 unique Twitter Users
200 Wildlife sightings in first month
5 tweets a day
Iwaidja App
Leverages uptake of mobile by indigenous communities
Keeps language alive
Iwaidja App
Translate, Record, Share
Programs
How might we use mobile in our programs?
Mobile + Fundraising
15% of traffic to donation pages - mobile
23% use mobile to help fundraise
Mobile users raise almost 3x more
Donations made via mobile up 205%
Source: 83,000+ campaign participantsArtez http://info.artez.com/mobile-fundraising-research-paper-2013/
Privacy Issues
Privacy Issues
Google Doc Permissions
Database Access via Mobile
HIPPA
Good Data Security
Nonprofits + Mobile
Website
Texting
Calling
Apps
Operations – Programs – Communications - Fundraising
All Images: Flickr - Creative Commons License
