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Improve Conversion and Visitor Engagement - 7 Proven Ways

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Web entrepreneurs dream all day about higher sales and revenues but just brooding doesn’t bring results. Practical steps in the field of conversion & engagement are required to increase ecommerce sales. While there is no dearth of blogs and literature on doing, very few furnish exact points that can be implemented for quick web advantage. Even fewer do it the way FATbit conversion inforgraphic does. So, here are seven proven ways to improve conversions and visitor engagement of your ecommerce platform. This presentation is brought to you by FATbit Technologies (www.fatbit.com)

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Page 1: Improve Conversion and Visitor Engagement - 7 Proven Ways

IMPROVE CONVERSIONS AND VISITOR ENGAGEMENT

P

ROVEN

WAYS

SEVEN

L49560868A0

L49560868A0

User ExperienceLanding PageCall to ActionSegmentationBranding

Flow CatalystPricing & OffersPricing & OffersTrust Building

Conversion Funnel

7

7

7

7

T E C H N O L O G IE S

Page 2: Improve Conversion and Visitor Engagement - 7 Proven Ways

Web businesses are obsessed with pushing up sales numbers. Though there is endless literature on doing so, few come with proven facts and examples. Because web

entrepreneurs are always looking for realistic ways to increase conversions and improve visitor engagement, here are seven points that can be implemented over time to drastically improve conversions;

T E C H N O L O G IE S

IMPROVE CONVERSIONS AND VISITOR ENGAGEMENT

PROVEN

WAYS

SEVEN

L49560868A0

L49560868A0

User ExperienceLanding PageCall to ActionSegmentationBranding

Flow CatalystPricing & OffersPricing & OffersTrust Building

Conversion Funnel

7

7

7

7

Page 3: Improve Conversion and Visitor Engagement - 7 Proven Ways

UnsubscribeOne Click

No Credit CardRequired

Tackle Commitment PhobiaPeople get second thoughts when they are introduced to ‘Buy’ or ‘Sign Up’ elements. Tackle commitment phobia by introducing cues that add flexibility to the whole processes. For instance, when asking audience to subscribe for newsletter, mention you can ‘unsubscribe with single click’.

T E C H N O L O G IE S

Page 4: Improve Conversion and Visitor Engagement - 7 Proven Ways

Prove your SuperiorityUse real facts and data to prove your superiority in comparison to universally accepted market leader. TeamWork (a management tool) does this perfectly with testimonials and tweets from happy users. Competitive matrix is also a smart way to do the same and claim dominance.

T E C H N O L O G IE S

Page 5: Improve Conversion and Visitor Engagement - 7 Proven Ways

Invest in WOW FactorIt is important to keep delighting clients and customers even now and then. Keep the buzz alive around your brand by employing different marketing tricks from time to time. Some do it with personalized e-cards on festive occasions, and creative ‘welcome’ email messages.

E-Cards

E-Cards

..........................................

..........

..................

..........................

FREE

EBOO

KS

EBOOKS

T E C H N O L O G IE S

Page 6: Improve Conversion and Visitor Engagement - 7 Proven Ways

Speed up ProcessesPeople look for cues that suggest immediate gratification and speediness. ‘Fast delivery’ and ‘one click purchase’ related signs encourage people to place orders and also lure impulsive buyers. Do this to speed up conversion critical processes.

BUY

One Clickto

FastDelivery

SECS

T E C H N O L O G IE S

Page 7: Improve Conversion and Visitor Engagement - 7 Proven Ways

Price SmartlyPricing is a very critical factor when it comes to web sales. Close substitutes of nearly all web services are available in the market. In such scenario, no one looks forward to invest big money. Pricing is critical for web sales. Most web services and business solutions are sold on monthly charge. However, high-end digital products with a reasonable price tag and right marketing strategy can get away with licensing. Whichever way you choose, go for smart

PAY NOWPAY MONTHLY

T E C H N O L O G IE S

Page 8: Improve Conversion and Visitor Engagement - 7 Proven Ways

Think BeyondProfits

People prefer brands that look beyond money. Blanket America is a brand that gives away one item to someone-in-need for every purchase made. Though every business doesn’t offer scope for such giveaway, such gestures can go a long way in building a loyal community following.

BUY

DONATIO

NDONATION

T E C H N O L O G IE S

Page 9: Improve Conversion and Visitor Engagement - 7 Proven Ways

Context BrandingWeb based companies often neglect context element when it comes to branding. Related certifications, product specific testimonials and other cues can be used to reaffirm buyer about the quality of the offering. Some online education brands use context branding effectivelyeffectively to pitch online training courses and lessons.

Certified

Awards

Testimonials

Certified

AwardsTestimonials

T E C H N O L O G IE S

Page 10: Improve Conversion and Visitor Engagement - 7 Proven Ways

T E C H N O L O G IE S

Web businesses prosper on conversions;

Consult FATbit conversion experts for business growth.

www.fatbit.com

Infographic by FATbit Technologies