18
Concept - Anurag Rana Leela Design Indian Crafts and Cell Phones

Indian Crafts And Cell Phones

Embed Size (px)

DESCRIPTION

The handicraft sector is the largest decentralised and unorganised sector of the Indian economy, and is amongst India’s largest foreign exchange earners. Since I work with craftsmen in rural India, the applicability of mobile innovation, and the changes it could bring in my field about seem almost limitless.

Citation preview

Page 1: Indian Crafts And Cell Phones

Concept - Anurag RanaLeela Design

Indian Crafts and Cell Phones

Page 3: Indian Crafts And Cell Phones

Mina Kumbhakar, one of the potters, he makes beautiful terrcotta pots. He works only for 3 months in a year. “We make these products on order basis. Mostly orders are erratic and the city buyers unreliable.”

http://www.flickr.com/photos/meanestindian/361371568/

http://www.flickr.com/photos/judepics/2369961720/

Page 6: Indian Crafts And Cell Phones

“This is my existing system of selling my products…”

I design my own products

1

I sell in the local market & supply to a few stores in

Kolkata & Delhi

2

Participate in Dilli Haat & Surajkund mela annually

3

Page 7: Indian Crafts And Cell Phones

Mina Kumbhakar had better opportunities to sell ?

What if… He could earn more during the year?He could be better trained?

Page 8: Indian Crafts And Cell Phones

What are we talking about ?

Page 9: Indian Crafts And Cell Phones

SUPPORT NETWORK

MARKETING

PRODUCTION

New marketing activities will help Mina to increase his sales and profits.

His production increases and so does his regular flow of income.

Newer alliances, better technology to sustain his business.

DESIGN + TRAININGDesign development + training inputs

HELPING Mina

Page 10: Indian Crafts And Cell Phones

FrameworkThe Power of Mobile Information

Mina Wants Information

• in his language + ability to make decisions

• about different SHGʼs (self help groups)

• about grameen banks and schemes.

• about their craft and the related materials

• about other artisans in their vicinity

Page 11: Indian Crafts And Cell Phones

FrameworkThe Power of Mobile InformationMobile database

• Database of Artisans

• Database of Skills • Quality Standards

• Training Undertaken

• Ordering, Software • Financing needs

Available on SMS

Page 12: Indian Crafts And Cell Phones

Designskill development Information on training institutes and government initiatives

Type of TrainingHow can you attendDate / Fee if any

Design

Available on SMS

Page 13: Indian Crafts And Cell Phones

Productionproduct development Developing market driven products.

Type of Material availableCost of MaterialSupply TimeTop selling products

Available on SMS

Page 14: Indian Crafts And Cell Phones

Capacity building

October Total Pots 1000

Currently Mina works for 3 months in a year

November December+ + =

Page 15: Indian Crafts And Cell Phones

Capacity building

We can gradually increase the total number months by another 3

months and so on

Jul, Aug, Sept

Oct, Nov, Dec+ + = Total Pots

2000Total Period6 months

Page 16: Indian Crafts And Cell Phones

Capacity buildingMina Kumbhakar

when he is not making pots he is teaching his craft

Can we also make him a resource ?

Mina updates his availability

and skill level regularly on his

cell phone, so that he can get

relevant work when he is free.

Page 17: Indian Crafts And Cell Phones

MarketingLinkages

Stores - requirements

Fairs - dates and participation info

Exhibitions - dates and participation info

Available on SMS

- India and overseas

Page 18: Indian Crafts And Cell Phones

SUPPORTNETWORK

The handicraft sector requires sustained support to strengthen it’s needs and enable it to deliver.

A need based approach is the key to integrated development where the artisan is involved in each stage of intervention.

A ground level mechanism needs to be created to provide single point approach in providing solutions and support