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The three prominent trends are Social Media, the increased amount of mobile devices and the updates from especially Google that affect the market. Local search is a trend that impacts the market as well and is becoming more important as a result of Google updates and local search queries on mobile devices. Download the complete whitepaper (NL) on www.indenty.nl/whitepapers
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Trends impactingSEARCH
Change in average time spent
mobile internet users
overtakedesktop users
Venice update from G ogle feb 2012
in 2014
SOCIAL LOCALMOBILE
SOCIAL
MOBILE
LOCAL
SOURCES
+174%
Rise of social networking
15-24 years
$33Value of real-time Social
Media content
search becomes more
sociallocaland
Study with 154.756 unique real-time search queries
+88%
MIL
LIO
N
Instant Messengers
Social Networking34%
-22%-42%
awesome things
+ Your World
The New BingAsk friends....
Kari Hensien posted photos of ‘Honolulu 2012’
Urban Dictionary: awesomewww.urbandictionary.com/awesome
Veronica Mars fans are awesome. They love the show so much they ...
Images for awesome things
Friends who might know
You + 1’d this
+1
YOU
FRIENDS
OTHER PEOPLE
+
Luka Abrus lives in Oahu, Hawaii +
Jeff Ford is a travel guru
People who know
You i’m going to Honolulu this Summer, any ideas for hotels?
Activity
7 awesome things that don’t mix with anything elsehttp://plus.google.com
That post, the blog, and the song “1000 Awesome Things” have been ...
You, Kari Hensien and 17 other people + 1’d this
+1
Family Solicitors Amsterdam www.rosleys.co.uk/
Family lawyers and divorce solicitors in Amsterdam Rosleys Solicitors ...
Family Law Solicitors Amsterdamwww.andersonssolicitors.co.uk
Andersons Solicitors family & divorce experts in Amsterdam, provide ...
Googlefamily lawyers
Your location: Amsterdam, NL
Shaw, M. (2012). The State of Social Media. London: comScore.
Jansen, B., Liu, Z., Weaver, C., Campbell, G., & Gregg, M. (2011). Real time search on the web: Quearies, topics and economic value. Information Processing and Management, 491-506.
Meeker, M., Devitt, S., & Wu, L. (2010, April 12). Morgan Stanley. Retrieved Mei 22, 2012, from http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
IAB. (2011, September 15). Retrieved May 23, 2012, from The world is mobile: http://www.iab.nl/2011/09/15/the-world-is-mobile/
Venetis, P., Gonzalez, H., Jensen, C. S., & Havely, A. (2011). Hyper-local, Directions-Based Ranking of Places. 37th International Conference on Very Large Data Bases.
Content by Jorn ter HuurneDesign by Marli Bolscher
social integration
Des
ktop
use
rs
Mob
ile u
sers
Main activity navigating
the web
68%
Social networking
Total Internet
2007 2011
A
B
C
30-40% local search
on mobile
Chances for Small and Medium Enterprises
About 80% takes action
Increased localized results
