Making the Internet Great Again

in the eyesContentof millennials

>60%of web traffic comes

from Facebook referrals(source: Fortune magazine)

15 secs(source: Time.com)

Avg. time spentreading online content

78%of users don’t finish online

articles(source: Slate.com)

Real value?

we foolin’?Who are

we foolin’?Who are

The realities ofbrand-marketingcampaigns

Sources: Google, 2014; Business Insider, 2015, Adobe, 2015

198Mpeople worldwideuse ad blockers

0.22%Avg. engagement rate of branded Facebook pages

0.06%Average CTR of display ads

56%of digital ads served

are never seen

We are facing daunting conditions. [Our commercial team] is braced for tough times in the months ahead.”- Financial Times Managing Editor James Lamont, April 2016

The fundamentals are shifting

This Tech Bubble Is Ready to Burst“Without a doubt, the fear cycle is what we’re living through right now.”- Yatin Mundkur, partner, Artiman Ventures, May 2016

“

“

'Absolutely petrified': Publishing in Facebook's era of empire – Digiday, April 2016

How can you get back on track?

Consumers have lost patience … The media industry must make it easier for them to consume content.

“Robert Iger, Chairman & CEO,(source: Deutsche Bank 2016 Media, Internet & Telecom Conference)

“

Conversations Quiz

99.9% Of People Can't Win Against Trump In A Debate, Can You?

Video

Donald Trump takes aim at GOP, Dem rivals ahead of Super Tuesday

94% completion rate

Industry avg: 22%

11% share rate

Industry avg: 0.2%

4:30 minsessions

Industry avg: 15 secs

TL; DR

Old-school vs. new-school content creation

Playbuzz

VS.

InteractivityDataFormats

Countdown

Flip Card

Video Snaps

Publishers, brands & users createoptimizedcontenton Playbuzz

Embedcontent on any site,app or social channel

The world’s leading publishers & brands use to engage audiences across all

devices

Branded campaignsthat perform like editorial content

• 0.25 $/£/€ CPE• 30%-40% rev

share• 86% start rate• 88% completion

rate• 5% share rate• 2:00+ min.

sessions

Deliver a fun, engaging user experience

Scale

Platform

Advertiser

Sponsored Content at scale

THANK YOU!